Remove 2012 Remove Audience Remove Brand Remove Creativity
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What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 95
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21 Successful Marketing Campaign Examples That’ll Inspire You

Smart Blogger

But what if you had some inspiration to jolt your creativity and ease your anxiety? With these ideas, you can inspire the perfect campaign for your business — one that raises brand awareness and attracts new customers — no matter your budget or the size of your marketing team. Let’s see how it’s done. Coca-Cola’s Share a Coke Campaign.

Marketing 122
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Outsourcing Video And Design: A Guide For Agencies And SEOs

Fat Joe

They can convey a brand’s message in a way that looks great and resonates with audiences. It’s one of the best ways to connect with audiences and drive brand awareness. Even if you put together a great small team, these creative processes often involve numerous post-production revisions.

Agency 52
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20 Bloggers to Watch in 2012

ProBlogger

Maria Popova describes herself as “interestingness curator and semi-secret geek obsessed with design, science, storytelling and combinatorial creativity” She is the editor of the much-loved Brain Pickings , which she described as a “a destination for indiscriminate curiosity.” In 2012, she’ll be just as busy.

Blogger 53
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The Secret Guide to VSEO: Video and SEO

Neil Patel

Although a lot of brands are incorporating video content into their overall online marketing strategies, most SEOs don’t place a high priority on it. Without knowing this, it will be difficult to conceptualize/commission a production that has any hope of successfully captivating the intended audience and leading to your desired goals.

SEO 142
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How to Go Viral & the Science of Virality – Marketing Lessons from Internet Cats & Memes

Neil Patel

In 2012, the site netted him $500,000. In contrast with Jonah Berger’s research results, he emphasizes short content, audience rapport, and visuals. So are we kidding ourselves and insulting the intelligence of our audience when we assume things need to be short and simple? How to Go Viral: Creativity Meets Relevancy.

Marketing 145
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6 Brands That Nailed Their Product Launches (And What You Can Learn From Them)

ProBlogger

As a blogger, you regularly produce valuable content that your audience loves. For instance, you could share your expertise and knowledge with your audience through online courses and webinars or other e-products – they can be a great way for your blog to reach new audiences and make more money. Available only for U.K.

Brand 52