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How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

Shorter paragraphs, shorter sentences, and shorter words indicate that a text is easier to read. Of course, including specific details makes a text a tad more complicated and a bit harder to read. Or do they make a text needlessly complicated? Further reading: 172+ Power Words That’ll Drive Engagement and Boost Sales >> 5.

Writing 187
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Semantic Search: What is it & How Does it Affect SEO?

Neil Patel

Semantic search is a type of search that understands the user’s intent and the relationship between concepts. The Knowledge Graph has been growing steadily since it was first introduced in 2012. With the addition of semantic search, Google has become even better at understanding the relationship between concepts.

IT 95
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The Secret Guide to VSEO: Video and SEO

Neil Patel

According to YouTube, the Dollar Shave Club video was uploaded on March 6, 2012. Partly due to a great PR/outreach strategy and, in large part, thanks to its very amusing concept, it started to gain a lot of attention for the company. Let me explain with a timeless viral example. Video on a Landing Page.

SEO 142
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10 Times SEO Has “Died” (But It Still Isn’t Dead!)

Fat Joe

Social Media Trends – 2012 Social media is another force that threatened (and still threatens) to kill SEO, according to some. This update saw Google displaying answers to users’ questions within search results pages instead of requiring them to click through to the page containing the text.

SEO 52
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Pay Attention to These SEO Trends in 2020 and Beyond

Moz

It’s hard to imagine at the dawn of 2020, but when voice search was released in 2012 many assumed it would be just another project consigned to the ever-growing Google graveyard. The assistant can return up to three relevant articles and provide audio playback using text-to-speech markup. Voice search is here to stay.

SEO 93
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A Brief History of the $100 Billion SEO Industry

Fat Joe

Also called the “Farmer” rollout, the search giant wanted to prevent websites from using duplicated text or content that didn’t say anything substantive. Here, search algorithms determined whether it was worth highlighting in-page text in the search results window to answer users’ questions directly for a specific search request.

SEO 59
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How to Go Viral & the Science of Virality – Marketing Lessons from Internet Cats & Memes

Neil Patel

Berger was careful to caution that this could have been because the topics were more engaging in the first place, but it certainly flies in the face of the “everything above the fold” mentality prominent on the web. In 2012, the site netted him $500,000. How to Go Viral According to Matthew Inman, Creator of The Oatmeal.

Marketing 145