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How to Optimize Your Anchor Text Strategy For SEO

Neil Patel

That included keyword stuffing and creating spammy backlinks on a regular basis. Similarly, Penguin (the fan-titled the “webspam algorithm” ) has seen a few changes over the last few years – meaning the anchor text you use in your backlinks and internal links is more important than ever. What Are Anchor Texts, and Why Bother?

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Semantic Search: What is it & How Does it Affect SEO?

Neil Patel

Semantic search is a type of search that understands the user’s intent and the relationship between concepts. The Knowledge Graph has been growing steadily since it was first introduced in 2012. With the addition of semantic search, Google has become even better at understanding the relationship between concepts.

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Do Link Relevancy and Authority Still Matter in 2023?

The Hoth

Before that, search engines relied entirely on keyword usage to rank websites in their results pages, which caused a high influx of low-quality sites capitalizing on keyword spam. Before Google’s Penguin update in 2012, domain authority reigned supreme. Instead, context and relevance are all that matters to your users.

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Affiliate Marketing Tools: The 17+ Tools Every Marketer Needs

Intergrowth

The only issue with this concept is that making it as an affiliate marketer is no easy feat. SEMRush SEMRush is our go-to tool for keyword research, fixing SEO mistakes , and competitor analysis. Fair warning: I’ve been using this tool daily since 2012, so I’m a bit biased here. In other words, slow sites lose money.

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Do Link Relevancy and Authority Still Matter in 2023?

The Hoth

Before that, search engines relied entirely on keyword usage to rank websites in their results pages, which caused a high influx of low-quality sites capitalizing on keyword spam. Before Google’s Penguin update in 2012, domain authority reigned supreme. Instead, context and relevance are all that matters to your users.

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10 Times SEO Has “Died” (But It Still Isn’t Dead!)

Fat Joe

The update forced webmasters to improve the quality of their content , and avoid old-school keyword-spamming tactics used by content farms. Social Media Trends – 2012 Social media is another force that threatened (and still threatens) to kill SEO, according to some. SEO tools search volume Trends start on TikTok.

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A Brief History of the $100 Billion SEO Industry

Fat Joe

It happened when a web marketing agency saw an opportunity to provide services to help brands rank higher in search results for business-related keywords. SEOs would submit page URLs to web crawlers (such as Google) to index and include relevant keywords to increase keyword density. In those early days, SEO was simplistic.

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