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People Round-Up, Early November 2023

Publishing Trends

PEOPLE At Penguin Random House , Roseanne Serra , VP and director of art and design and Paul Buckley , senior VP and executive creative designer have left Penguin Publishing Group. Sabrina Papas has joined Penguin Random House Canada as marketing and publicity coordinator. At Atria Books , Laura Brown has joined as executive editor.

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What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 95
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Compare The Best Web Design Agencies

Quick Sprout

To help you avoid any bad experiences, I have handpicked five reliable web design agencies that will help you create a strong online brand presence. It defines, designs, and develops stunning digital products and then, based on your industry, applies proven best practices to boost customer engagement across all channels.

Agency 102
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Content Marketing in 2024: The Top Trends You Should Know

Express Writers

In this article, we’ll explore the top trends for content marketing in 2024, highlighting the importance of short and long-form video content, the staying power of long-form blog content, and more. You must be able to keep up with what’s happening in the world and adapt accordingly if you want your brand to stand the test of time.

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The Marketer’s 5 Step Guide to Beacon Technology

Neil Patel

Beacon technology first gained popularity back in 2013 when Apple unveiled the iBeacon. These are just basic examples of how you as a marketer can use beacons to gather targeted and very specific information about foot traffic. It really all just boils down to creativity and application. The possibilities, however, are endless.

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10 Strategies for Better Music Marketing

Neil Patel

Does that mean music marketing is dead? In fact, the music industry is growing at a healthy rate and has been every year since 2013. 10 Tips to Improve Your Music Marketing. I might not be a global music star (don’t worry; that’ll change when my mixtape drops), but I definitely know a lot about digital marketing.

Marketing 141
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Shouldn’t Every Piece of Content Be Clickbait?

Content Marketing Institute

The problem with clickbait, says Gregory Golinski, head of digital marketing at YourParkingSpace.co.uk, is that it’s a one-sided deal with your audience. His advice works well for brands seeking to be expert resources or have their content be the featured snippet on the Google search results page. click), what can you do?

Content 95