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Want More Creative Content Ideas? Break These 6 ‘Rules’

Content Marketing Institute

Speaker, comic, and founder of Keeping It Human , Kathy responded to the question of how to create a culture that truly promotes creative ideas with answers that echoed the sentiments in the Apple ad. Your brand’s path is different, says @kathyklotzguest. Creativity comes from asking “what if.” Click To Tweet. Click To Tweet.

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The Marketer’s Guide to Gain Brand Mileage on Google Maps

Neil Patel

As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). In 2013, the app was the most used smartphone app in the world. Large brands and retailers already have access to such online-to-offline metrics. of mobile searches are based on location.

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10 Trending 2023 Website Color Schemes

Quick Sprout

Choosing the right colors impacts how your readers perceive your website and brand. How can you determine which website colors are the best for your brand? This guide will show you which color palettes are trending so you can find the colors that best fit your website’s brand and those that match how you want your customers to feel.

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What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

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People Round-Up, Early November 2023

Publishing Trends

PEOPLE At Penguin Random House , Roseanne Serra , VP and director of art and design and Paul Buckley , senior VP and executive creative designer have left Penguin Publishing Group. Cindy Murray has been named VP and senior director of publicity, marketing, and brand strategy for the Harmony Rodale imprints.

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15 Bloggers to Watch in 2013

ProBlogger

Welcome to the 2013 edition of Bloggers To Watch. She shows what you can achieve with your blog, and your life, if you step outside of the echo-chamber and pursue creative projects. I also recommend that you check out Creative Mornings. Hopefully we’ll see more writing from her in 2013. Jenny Lawson. Emily Winters.

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Lessons Learned from 12 Years as an Author Entrepreneur

The Creative Penn

She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. Disrupting my creative process with generative AI tools Disrupting my publishing and marketing process with Kickstarter and Shopify How much do I rely on Amazon for book sales and total business income? ” Ring any bells?!