Remove 2013 Remove Creativity Remove Promotion Remove Sales
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4 Differences Between Creative and Marketing Agencies

Neil Patel

Do you need a creative agency or a marketing agency? And the overall sales it commands from its products is a direct result of the company’s marketing strategies. In other words, to drive and sustain its growth, Apple uses creative agencies. This is the difference between a creative agency and a marketing agency.

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Author Platform Is Not a Requirement to Sell Your Novel or Children’s Book

Jane Friedman

This article makes the classic mistake of conflating all kinds of artists and creative industries and painting them all with the same brush. I’ve also seen it happen when an author has a poor sales track record.) This is a critical part of platform that doesn’t require social media activity or self-promotion.

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People Round-Up, Early November 2023

Publishing Trends

PEOPLE At Penguin Random House , Roseanne Serra , VP and director of art and design and Paul Buckley , senior VP and executive creative designer have left Penguin Publishing Group. At Scholastic , Annie Krege , formerly marketing intern at Astra Books for Young Readers has joined as trade sales assistant. McElderry Books.

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How to Edit Your Résumé in 7 Steps

Grammarly

This isn’t true only when you’re searching for a brand-new job—a polished résumé is also an asset when you’re seeking a promotion. This means writing statements like “Coordinated meetings between the creative team and clients” rather than “I coordinated meetings between the creative team and clients.”

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15 Bloggers to Watch in 2013

ProBlogger

Welcome to the 2013 edition of Bloggers To Watch. She shows what you can achieve with your blog, and your life, if you step outside of the echo-chamber and pursue creative projects. I also recommend that you check out Creative Mornings. Hopefully we’ll see more writing from her in 2013. Jenny Lawson. Emily Winters.

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The Marketer’s 5 Step Guide to Beacon Technology

Neil Patel

Beacon technology first gained popularity back in 2013 when Apple unveiled the iBeacon. It really all just boils down to creativity and application. Beacons Promote Effortless Engagement and Data Transmission. Hudson’s Bay Company (HBC) decided to use a SnipSnap coupon app to promote offers and messages to customers in-store.

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10 Strategies for Better Music Marketing

Neil Patel

In fact, the music industry is growing at a healthy rate and has been every year since 2013. Secondly, media publications or promoters might need visuals in a hurry, so ensure they’re high quality and include a range of formats (vertical and horizontal; color and black-and-white). Does that mean music marketing is dead?

Marketing 141