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How to Tell if You’re Shadowbanned on Social Media

Neil Patel

Suddenly you notice that none of your social media activity seems to be showing up at all. That way, other social media users don’t suffer from spam because they can’t see it. And since the algorithms are the property of social media companies, it’s not in their best interest to reveal everything about them publicly.

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How to Use the Boomerang App for Social Media Marketing Campaigns

Neil Patel

Boomerang is Instagram’s standalone app, created in 2015. In this social media age, creating shareable content is essential. If you haven’t created Boomerangs for your social media marketing campaigns, it’s never too late to start. How about capturing the chef adding seasoning to the dishes? Shareability.

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New Study: What 100 Social Media Followers Are Really Worth

Neil Patel

How much are 100 social media followers really worth? Each company has been participating in all these social networks for at least 3 years and they have at least 100 social media followers on each platform. And for the purpose of this blog post, we will focus only on organic social media traffic.

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How to Target Generation Z Through Paid Ads

Neil Patel

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

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17 Charts That Show Where Social Media is Heading

Neil Patel

You already know it’s harder to get traffic from the social web unless you spend money ads. There’s nothing new with that fact… just look at the graph above: It breaks down how the average number of social shares per blog post has been dying year over year. So, what should you do with your organic social reach?

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How to Target Millennials Through Paid Ads

Neil Patel

This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. Let’s look at who millennials are and how you can use that data to create targeted ads that will convince them to convert. However, these insights need to inform your paid ad strategy.

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Is Your Brand Breaking the Law on Social Media?

Content Marketing Institute

Ambiguous rules and lax enforcement of resharing original content on social media has perpetuated the theft of the creators’ intellectual property. are more likely to enforce their legal and moral rights in the growing multibillion-dollar social media industry. Click To Tweet. Know the platform’s rules.