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How to Target Generation Z Through Paid Ads

Neil Patel

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

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How to Target Millennials Through Paid Ads

Neil Patel

This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. Let’s look at who millennials are and how you can use that data to create targeted ads that will convince them to convert. However, these insights need to inform your paid ad strategy.

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How to Run Pandora Music Ads

Neil Patel

With ad options on both their free and paid platforms, Pandora music ads are a great opportunity for advertisers who want to increase their audience. How Do Pandora Ads Work? Pandora advertisers can choose among three types of ads, all of which include several subsets. Pandora Music Content Ads. Brand Stations.

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Smartphone Usage Statistics

Backlinko

Number of smartphone users worldwide grew by 2.15x since 2020, adding 2.61 Year Smartphone Users Worldwide 2014 1 billion 2015 1.22 Mobile share accounts for 57.6% of daily internet time among users aged 16 to 64 worldwide. hours per day in 2023. billion new smartphone owners over time. billion 2016 1.43 billion 2017 1.66

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How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

Instead, Apple explains how easy setting up the AirPods is by adding a specific, sensory touch: Set up AirPods on iPhone with just a tap. 11 (2015), quoted in Writing for Impact , p. We can turn them into sensory phrases: A dazzlingly bright yellow car or a silky-smooth blouse. Apple could have written: Easily set up AirPods on iPhone.

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Grab Your Ticket for the 2015 ProBlogger Training Event

ProBlogger

Yesterday we released tickets to the 2015 ProBlogger Training Event on 14-15 August here in Australia on the Gold Coast. Olympus have substantially subsidised the cost of attending for bloggers this year but will also be adding a heap of value to the conference with some training for bloggers on how to take better photos for their blogs.

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The 6 Step Online Marketing Strategy Every Small Business Should Follow in 2015

ProBlogger

2015 will see this trend grow even further. In 2015, you need to stay focused on these six areas to get ahead of your competitors and boost sales. Thankfully, adding ecommerce features to your website or setting up an online store is not difficult these days. Test $20-30 ads with different configurations.