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What Is Link Equity? How To Keep The Link Juice Flowing

Fat Joe

In 2016, Google’s Search Quality Senior Strategist Andrey Lipattsev confirmed that links are among the top two ranking factors. The Anchor Text The anchor text is the visible text in a link that users can click to navigate to another page. Google uses the text surrounding a link to determine its context and relevance.

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Affiliate Marketing Tools: The 17+ Tools Every Marketer Needs

Intergrowth

SEMRush SEMRush is our go-to tool for keyword research, fixing SEO mistakes , and competitor analysis. Ahrefs Ahrefs serves many of the same functions as SEMRush (keyword research, on-page audits, competitive content analysis, etc). P.S. Read how we use these two tools in our keyword research.

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The 5 Best Books on SEO To Read in 2023

BKA Content

The most recent updates are from 2016, so you wouldn’t use them to dive into action on your own website. This means you get a comprehensive guide in text and an interactive experience – perfect for visual learners. SEO can be complex, but keyword research is a helpful jumping-off point.

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How Generative AI Search Will Impact Book Discoverability In The Next Decade

The Creative Penn

I also increasingly use ChatGPT as a search and discovery tool, both through text and voice, and I used all three services as part of preparing this article. If we don’t like what the search engine serves up, we go back and modify our keywords to be more clear about our intention, and try again.

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What is a Copywriter? The Ins (& Outs) of a Intriguing Profession

Smart Blogger

between 2016 and 2026. This involves integrating keywords seamlessly into your text and understanding how to optimize your copy for search engine rankings. SEO Copywriter : Masters the art of integrating keywords seamlessly into text, improving search engine rankings and enhancing online visibility for businesses.

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4 Google Tips Marketers Can’t Afford to Miss

Content Marketing Institute

These are the keywords people are typing in when visiting your website … what are you waiting for? One frequent answer is to make sure the text is big enough – weirdly not even something most SEO professionals ever considered. Write easy-to-read text. Write good link text. No problem. Know what your readers want.

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19 Strategies That’ll Help You Become an Influencer

Neil Patel

Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Content strrategy can be a vague concept, but for the purposes of this post, we mean things like publishing cadence, tone and voice of the author, and content elements (text, graphs, etc.). Take my case for example. I worked hard.