What Is Link Equity? How To Keep The Link Juice Flowing
Fat Joe
JULY 21, 2023
In 2016, Google’s Search Quality Senior Strategist Andrey Lipattsev confirmed that links are among the top two ranking factors. The Anchor Text The anchor text is the visible text in a link that users can click to navigate to another page. Google uses the text surrounding a link to determine its context and relevance.
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