Smart Blogger

JUNE 5, 2023

A Brief Timeline of Facebook’s Major Controversies 2007: Facebook introduces Beacon — an advertising platform that automatically notified users’ Facebook friends when they made an online purchase through specific (popular) shopping sites. WT.Social WT.Social calls itself “the non-toxic social network,” due to it’s ad-free format.

Social Media 111

Social Media Content Creator Utilities Agency 111

Jane Friedman

JULY 21, 2023

Every hour of the day, every day of the year, your inbox is filling up with queries, and 90% or more of those queries spend the first paragraph breaking out all the usual story details about who’s involved, what’s at stake, yada yada rising action, bla bla bla cliffhanger, ad infinitum. Have you published any short pieces?

Freelance 81

Freelance Projects Copywriter Copywriting 81

Neil Patel

MAY 4, 2021

What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. Content strrategy can be a vague concept, but for the purposes of this post, we mean things like publishing cadence, tone and voice of the author, and content elements (text, graphs, etc.).

Social Media 145

Social Media Construction Digital Marketing Engagement 145

The Creative Penn

MAY 27, 2024

With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Tell us a bit more about you and how you got into writing and publishing. Adam: Well, I started writing around 2017. Adam: Hi there.

Marketing 52

Marketing Hospitality Healthcare Sales 52

The Creative Penn

JANUARY 30, 2023

Why might using your face to advertise your books be a good idea? With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. What are the benefits of selling direct? Steve: Thank you very much.

Advertising 98

Advertising Copy Sales Publisher 98

Neil Patel

AUGUST 27, 2021

In 2017, Substack took the market by storm by allowing creatives, journalists, and bloggers to make money from their own email newsletters. You can publish as many newsletters as you want, and there are little to no guidelines on what you can write. Therefore, getting in the habit of publishing consistently is the best strategy.

Audience 137

Audience Social Media Creativity Writer 137

The Creative Penn

FEBRUARY 27, 2023

Write and publish what you want, get paid every day for your books, and control your customer data and relationships. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher.

Landing Page 98

Landing Page Ads Publisher Publishing 98

Content Marketing Institute

OCTOBER 22, 2017

Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded. If people don’t want to see your ads, they’ll click away – it’s as simple as that. Consumers are fed up w/ in-your-face advertising & sales tactics that feel slimy. These ads are pushy, interruptive, and intrusive.

Content Marketing 111

Content Marketing Persuasion Marketing Content Creation 111

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. So, that’s a TON of money.

Agency 133

Agency Landing Page Digital Marketing Ads 133

The Creative Penn

AUGUST 21, 2023

In the intro, Kobo Plus expands to audiobooks in Australia & New Zealand; Thoughts on the changing publishing environment based on Thrillerfest Audios (well worth buying!), What specifically got me into publishing, was my wife decided to write some books, some nonfiction books about styling. So welcome to the show, Joe.

Insurance 98

Insurance Creativity Advertising Publisher 98

The Creative Penn

APRIL 21, 2024

In the intro, BookVault bespoke printing options ; Harper Collins partners with Eleven Labs for AI-narrated non-English audiobooks [ Publishing Perspectives ]; AI Publishing Formula Podcast ; Brave New Bookshelf Podcast ; “I’m not worried about AI, because I got my mojo working.” Thorn Coyle explains more in this episode.

Social Media 52

Social Media Publisher Publishing Publishing 52

Neil Patel

JANUARY 27, 2021

They don’t want intrusive banners, ads, and popups. Over 41 percent of Americans use an ad blocker of some sort. Content is not an “ad”, and so is an effective method to get around blockers. 70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. Augmented reality combines digital elements and the real world, adding an augmented layer to what you can see. Some of the fashion magazines are offering opportunities for advertisers to align products with editorial in the same issue.

Brand 94

Brand Storytelling Food Manufacturing 94

The Creative Penn

OCTOBER 30, 2023

How can you reinvigorate your writing process, breathe life into your backlist, and prepare your author business for the rollercoaster that is publishing? This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. Tracy Cooper-Posey gives her tips.

Management 98

Management Retail Promotion Sales 98

Neil Patel

DECEMBER 16, 2020

A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense. One of the tips I gave was to use Google’s Keyword Planner to identify in-demand keywords (and, therefore, possibly valuable products that are worth spending the money to advertise).

Marketing 134

Marketing Social Media Promotion Script 134

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh.

Audience 106

Audience Editorial Team Editorial Social Media 106

The Creative Penn

NOVEMBER 13, 2022

In the intro, how to predict and profit from publishing trends [ ALLi blog ]; my live, in-person events IRL and online; Trends for 2023 webinar with Alex Newton, K-lytics. So three years ago you really started getting into publishing. So I started publishing in December 2017. Why didn't you go the traditional route?

Ads 98

Ads Sales Publisher Publishing 98

Smart Blogger

NOVEMBER 2, 2022

In 2017, 57% of people aged 16-64 reported discovering brands through celebrity endorsements. Influencers consistently create and publish popular web content. It proves it with a graph and by shouting out the business that did the research, adding extra credibility. 20+ Examples of (Effective) Social Proof. Influencer Marketing.

Brand Awareness 99

Brand Awareness Social Media Food Promotion 99

The Creative Penn

JANUARY 22, 2023

I want to come back on the waiting to win the lottery thing because I feel that that actually has a parallel in publishing, in that people are like, oh, well, this one book, if I just get the agent, if I just get the book deal, if I just get the film deal, or the TV deal, I will make a million , and I can retire. But it's okay with me.

Sales 98

Sales Proofreader Consulting Copy 98

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Should they keep a “church-state” separation (like the separation that newspapers traditionally uphold between reporting and advertising teams), or should they collaborate?

Management 73

Management Electronics Media Architecture 73

Content Marketing Institute

NOVEMBER 18, 2017

00:01): An advertising blast from the past: “Monty Python’s Argument Clinic” (00:48): Robert muses on this week’s theme: Does agreeing hold us back? (04:30): 04:30): Welcome to Episode 209: Recorded live on November 12, 2017 (Running time: 1:01:23). (06:45): Download this week’s PNR: This Old Marketing podcast.

Content Marketing 75

Content Marketing Marketing Content Advertising 75

Neil Patel

APRIL 9, 2021

After your company information is added, you can access your dashboard to start personalizing your listing. You should consider your keyword strategy when adding your business category and attributes. Studies show direct SMS messaging even has a higher conversion rate than mobile advertising. But don’t stop there. Tennis courts?

Sales 145

Sales IT Text Retail 145

Content Marketing Institute

NOVEMBER 4, 2017

I make a big announcement about my future – and the future of the podcast – while the future of advertising itself is still up in the air. 00:01): An advertising blast from the past: “The Breakfast Club” (00:46): Robert muses on this week’s theme: Where is your beginning? . (06:58): In this week’s episode.

Content Marketing 80

Content Marketing Marketing Content Retail 80

Backlinko

AUGUST 1, 2023

Raven Tools was founded in 2004 and it was acquired by TapClicks in 2017. Plus, it offers plenty of integrations with email accounts, social media accounts, and ad campaigns for comprehensive data analysis. Link Manager Once you’ve added your links, you can go into the Link Manager tool to get them nice and organized.

Keywords 73

Keywords Landing Page Social Media Management 73

The Creative Penn

DECEMBER 5, 2022

In the intro, publishing year in review [ Kris Rusch ]; how you can use ChatGPT with examples; Collaborative writing with AI [ Andrew Mayne ]; Open AI usage guidelines ; Ethical AI usage for authors [ ALLi ]. Tell us a little bit more about you and how you got into writing and self-publishing. You can find Dan at DanPadavona.com.

Ads 98

Ads Social Media Writer Publisher 98

The Creative Penn

APRIL 29, 2024

In the intro, TikTok ban signed into law in the USA [ The Verge ]; No One Buys Books [ Elle Griffin ]; Please stop bashing book publishing [ Publishing Confidential ]; The Hotsheet ; Books sell, but book doesn't [ Seth Godin ]. Joanna: Now you were last on the show in 2017. ” They think of Instagram as it was in 2017.

Marketing 52

Marketing Social Media Creativity Publisher 52

Content Marketing Institute

NOVEMBER 11, 2017

We discuss recent reader revenue moves from CNN and the Guardian, and why Facebook may have nothing to fear from ad blockers. Our rants and raves cover audience building and how the flight to video could hurt publishers; then we close with an example of the week on the Electric Boat Company. Show details. (00:01):

Content Marketing 79

Content Marketing Marketing Content Contractor 79

Content Marketing Institute

NOVEMBER 25, 2017

00:01): An advertising blast from the past: “A show about nothing” (01:00): Robert muses on this week’s theme: Are you doing nothing? (08:31): 08:31): Welcome to Episode 210: Recorded live on November 19, 2017 (Running time: 1:11:05). Download this week’s PNR: This Old Marketing podcast. Show details. (00:01):

Content Marketing 76

Content Marketing Media Electronics Marketing 76

Neil Patel

OCTOBER 21, 2020

Illyes (@methode) June 26, 2017. Here’s an example where you can see that the paid advertising campaigns have a much higher bounce rate: Either your advertising targeting is too broad, or your landing pages are not lining up very well with your ads, resulting in a higher bounce rate. Can they both be right?

Landing Page 145

Landing Page Keywords Engagement Audience 145

The Creative Penn

JUNE 19, 2023

With its detailed reports on how to improve your writing and integration with Scrivener amongst other software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Damon: It is a decade in indie publishing, right? The writing thing really came about because of indie publishing.

Copy 98

Copy Sales Publisher Publishing 98

Write Freelance

AUGUST 12, 2020

You should also include links to your previously published articles on LinkedIn to help clients refer to those samples before connecting you regarding freelance writing opportunities. You cannot write ‘I want to get published by the end of 2018’ if you don’t even have a book idea. Create a marketing plan to advertise your skills.

Freelance 130

Freelance Writer Writing Portfolio 130

Neil Patel

FEBRUARY 4, 2021

In late 2017, NP Digital was born, ready to deliver digital marketing services at a superior level. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. It wasn’t long before people started asking for more.

Digital Marketing 126

Digital Marketing Agency Marketing Portfolio 126

Neil Patel

JANUARY 15, 2021

from channels like print or direct mail advertising. Here’s an example: 21 Bing Ads Hacks That’ll Increase Clicks While Decreasing Spend. I bet you can guess that article is about 21 ways to improve your Bing ads! Google isn’t an advertising company. Leads coming from a search have a 14.6% No one’s perfect!

SEO 145

SEO Landing Page Keywords Social Media 145

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Storynomics: Story Driven Marketing in the Post-Advertising World.

Content Marketing 87

Content Marketing Storytelling Marketing Content 87

The Creative Penn

MAY 6, 2024

Join my Community at Patreon.com/thecreativepenn Chelle Honiker is the co-founder and publisher of Indie Author Magazine , Indie Author Training, Indie Author Tools, and Direct2Readers.com. In 2016/2017, I was in Austin, Texas, and I went to a bunch of meetings for NaNoWriMo. Chelle Honiker gives some mindset and practical tips.

Social Media 52

Social Media Creativity Education Storytelling 52

Susan Greene

SEPTEMBER 16, 2016

And whether you’re a cardiologist, dermatologist, pediatrician or urologist, that’s the type of free advertising that can deliver a steady stream of new patients and increased revenue. Consider Adding Landing Pages. And, while you can only have one Home page, you can publish as many landing pages as you’d like.

Healthcare 130

Healthcare Medical Copywriter Copywriting 130

Smart Blogger

MARCH 14, 2023

When you search for words and phrases related to this topic, are there any Google ads? If you want to immediately publish the theme to your website, click the Activate button. But regardless of the reason, you need to update this link structure before you publish a single piece of content. No one knows for sure.

Blog 111

Blog Blogging Social Media Blogger 111