The Creative Penn

JANUARY 22, 2023

And I also have to admit that Amazon ads was a huge game changer for me. But then with the rise of Amazon ads, suddenly, I could multiply my sales by 20. And it was the same thing, really Joanna, since four and a half years, I do one hour a day of an Amazon ads. And this brought the huge book sales that I have now.

Sales 98

Sales Proofreader Consulting Copy 98

Content Marketing Institute

OCTOBER 28, 2017

In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers. 00:01): An advertising blast from the past: “Gotta Be Pepsi Now!” 05:45): Welcome to Episode 206: Recorded live on October 23, 2017 (Running time: 1:05:58). (11:38):

Content Marketing 71

Content Marketing Publisher Publishing Publishing 71

Neil Patel

APRIL 6, 2021

Google is the best place for brands to buy ads for their target keywords. With the accreditation, you can display a badge on your site that shows that Google recognizes you as an advanced AdWords user and an expert in PPC advertising. Google leads the world in mobile and digital ad revenue. In 2017, they generated $73.8

Agency 112

Agency Advertising Communication Sales 112

ProBlogger

MARCH 6, 2017

Think about what you’d like to see on your favorite social media site; you probably don’t want to be hit over the head with aggressive advertising, do you? Advertise on Facebook. Personally, my favorite way to drive paid traffic is with Facebook advertising. Sell ad space via AdSense. We get it: Popups work!

Blog 55

Blog Blogging Advertising Utilities 55

Publishing Trends

OCTOBER 17, 2023

Matthew Kissner , took over as interim CEO; he was previously group executive and board chair, and acted as interim CEO from May to December in 2017. At Simon & Schuster, Ariel Snead has joined as advertising and promotions assistant. Grace Rambo , has been promoted to senior manager of advertising and paid digital media.

Art Director 75

Art Director Editorial Agency Digital Media 75

Buffer

NOVEMBER 13, 2023

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 Many online publications take advantage of affiliate sales links with product recommendations and round-ups.  billion in the U.S.

Marketing 52

Marketing Social Media Retail Search Engine Optimization 52

Neil Patel

APRIL 2, 2019

You already know it’s harder to get traffic from the social web unless you spend money ads. How should you combat their algorithms so you can generate a positive ROI as their ad prices keep going up? Now let’s look at the percentage of digital ad spend going towards social media sites.

Social Media 112

Social Media Media Sales Landing Page 112

ProBlogger

OCTOBER 25, 2016

By ProBlogger Advertising Expert Alita Harvey-Rodriguez of MilkIt Academy. I’ve been working with tier 1 advertisers, brands and software providers for over a decade and one thing I know about is when trends are changing and strategies need to be approached differently. No brand or traditional advertiser has this.

Advertising 52

Advertising Blogger Script Retail 52

Neil Patel

SEPTEMBER 15, 2020

Pinterest debuted The Taste Graph in 2017 to enhance targeting. A business account also gives you access to analytics and ads. Start by adding the Pinterest tag to your website to track conversions. Plus, when you have the Pinterest tag in place, you can leverage the data to create targeted advertising campaigns.

SEO 145

SEO Keywords Brand Awareness Content Creator 145

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. So, that’s a TON of money.

Agency 133

Agency Landing Page Digital Marketing Ads 133

The Creative Penn

MAY 27, 2024

Adam: Well, I started writing around 2017. ” So how do you have the confidence—since you started in 2017, really, but 2022 was when it really took off— How do you have the confidence to spend the money on things like an accountant earlier on in the career when you don't necessarily know that things are going to carry on growing?

Marketing 52

Marketing Hospitality Healthcare Sales 52

The Creative Penn

JANUARY 30, 2023

Why might using your face to advertise your books be a good idea? And if you're paying for ads, that can be a real problem. And it's really interesting because the most reliable way I've discovered to improve my Amazon sales is to just advertise my direct sales. What are the benefits of selling direct?

Advertising 98

Advertising Copy Sales Publisher 98

Neil Patel

OCTOBER 6, 2021

In just a few minutes of editing and tweaking, I created this simple graphic to post on social channels that will drive tons of easy follows: Be sure to include simple instructions to reduce any potential friction by adding you. billion times in 2017. What other ways can I advertise on Snapchat? So, how do you get started?

Social Media 127

Social Media Content Creation Engagement Promotion 127

Neil Patel

DECEMBER 16, 2020

Basically, it’s commission-based sales. A more personalized affiliate program means both happier followers and more sales, so it’s a win-win. One of the tips I gave was to use Google’s Keyword Planner to identify in-demand keywords (and, therefore, possibly valuable products that are worth spending the money to advertise).

Marketing 134

Marketing Social Media Promotion Script 134

The Hoth

JANUARY 10, 2023

For keywords like ‘ (city name) homes for sale ,’ Google will display your web pages that contain local listings and directories. . That will save you from wasting marketing dollars on ads that wind up targeting the wrong audience. . Local listings. Why does SEO matter for real estate? Mobile-first indexing .

SEO 105

SEO Construction Keywords Engineering 105

The Hoth

NOVEMBER 21, 2022

For keywords like ‘ (city name) homes for sale ,’ Google will display your web pages that contain local listings and directories. . That will save you from wasting marketing dollars on ads that wind up targeting the wrong audience. . Local listings. Why does SEO matter for real estate? Mobile-first indexing .

SEO 105

SEO Construction Keywords Engineering 105

Fat Joe

MARCH 31, 2023

SEO lets companies grow their businesses online on their terms, without the restrictions of traditional advertising or the lack of attribution from other marketing methods. However, as webmasters added more pages to the web, it became harder to decide which order to rank them in, and the system broke down.

SEO 59

SEO Search Engine Optimization Agency Engineering 59

Neil Patel

MAY 4, 2021

They don’t have the followings of a Kardashian, but they’re much cheaper and can still reach enough people to make a difference in product sales. What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. TV ad spend declined nearly 27% over the same period.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

The Creative Penn

AUGUST 21, 2023

How do you ensure secure cash flow and profits, instead of focusing on short-term spike sales? The other thing you touched on with the cash flow is that it's an incredibly difficult business when you think about how the payment structures work, especially if you're a big advertiser. You have to pay that advertising immediately.

Insurance 98

Insurance Creativity Advertising Publisher 98

The Creative Penn

FEBRUARY 27, 2023

That was my first introduction to direct sale, to be honest, because I did not understand CreateSpace, Amazon KDP did not necessarily exist for print. And being that I'm a marketer, and I'm doing direct sales, I always kind of refer to products, and by products, I mean books. Here are the highlights and the full transcript is below.

Landing Page 98

Landing Page Ads Publisher Publishing 98

Content Marketing Institute

OCTOBER 22, 2017

Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded. If people don’t want to see your ads, they’ll click away – it’s as simple as that. Consumers are fed up w/ in-your-face advertising & sales tactics that feel slimy. Two words: Ad.

Content Marketing 111

Content Marketing Persuasion Marketing Content Creation 111

The Creative Penn

OCTOBER 30, 2023

I think 2017, or something like that. There's a lot more books out there demanding readers' attention, you have to work for your sales. I don't think that's a bad thing, necessarily, but now we all have to figure out how to make the sales happen. So we're adding to it. I mean, I get text message advertisements now.

Management 98

Management Retail Promotion Sales 98

ProBlogger

JANUARY 16, 2018

If you’ve created one of these 7 types of products to sell on your blog , or you’re going to start offering a service to your readers, then you need a sales page. The sales page is (not surprisingly) a page on your blog that’s all about your product or service. Here’s an example from Copyblogger’s “Authority” membership.

Sales 45

Sales Consulting Social Media Copy 45

Smart Blogger

SEPTEMBER 15, 2023

In fact, billions are wasted in ad spend every year from advertisements that fail to engage the target audience. How can we engage our customers after a sale to learn more about them? And yet, that’s what you do by making assumptions about who your customers are and what they want. What are my best-selling products and services?

Audience 99

Audience Food Social Media Digital Marketing 99

Smart Blogger

NOVEMBER 2, 2022

In 2017, 57% of people aged 16-64 reported discovering brands through celebrity endorsements. Nike , for example, made an endorsement deal with Michael Jordan in 1984 that now earns the company $3M in sales every 5 hours! It proves it with a graph and by shouting out the business that did the research, adding extra credibility.

Brand Awareness 99

Brand Awareness Social Media Food Promotion 99

The Creative Penn

NOVEMBER 13, 2022

How can you strategically seed book sales to improve your marketing? So I started publishing in December 2017. Joanna: Congratulations, by the way, that’s a hell of a lot of sales. You talk in the book about ‘strategically seeding book sales.' And I read Amazon Ads Unleashed by Robert J.

Ads 98

Ads Sales Publisher Publishing 98

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. Augmented reality combines digital elements and the real world, adding an augmented layer to what you can see. Some of the fashion magazines are offering opportunities for advertisers to align products with editorial in the same issue.

Brand 94

Brand Storytelling Food Manufacturing 94

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. iQ ad exposure is the “fly by” person – someone who may happen upon a mention of iQ or Intel content but hasn’t slowed down to consume that content. A lot, it turns out.

Audience 106

Audience Editorial Team Editorial Social Media 106

The Creative Penn

APRIL 21, 2024

I started seriously indie publishing in 2017, and here we are today. First of all, I didn't have a big enough catalog to do advertising for, but everyone said you have to do advertising. So I was taking the Amazon ads and Facebook ads classes, and they didn't work for me. Joanna: So what is a big catalog to you?

Social Media 52

Social Media Publisher Publishing Publishing 52

Neil Patel

JANUARY 15, 2019

In 2017 there were 13 updates and in 2016 there were 11. From content marketing and paid ads to social media marketing and SEO to email marketing… you have to leverage all channels out there. Same with Facebook Ads. Over time, that trend continued into other countries, which mean Facebook Ad costs drastically increased.

Digital Marketing 112

Digital Marketing Marketing SEO Engineering 112

The Creative Penn

DECEMBER 5, 2022

How — and why — to pivot genres Combining what you want to write and what sells Creating a new audience when pivoting genres Are Facebook ads and AMS ads still worth it? So when I was trying to decide, well, what am I going to write, in 2017-2018 —. I sent it out to my list, and I got no sales.

Ads 98

Ads Social Media Writer Publisher 98

Content Marketing Institute

AUGUST 17, 2018

Consider the difference between the 1977 Brother Dominic Super Bowl commercial and its 2017 counterpart. The 1977 version is decidedly product-centric: Forty years later, a new twist on the ad shows people, instead of technology, receiving digital copies of the same hand-lettered document in their own languages all over the world.

Marketing 53

Marketing Portfolio Recruitment Construction 53

The Creative Penn

JUNE 19, 2023

So I published the first book, and I was getting ready to publish the second book, and I'd had a few sales. Back then you could just put a book out for 99 cents, and you could get sales. So I'd had some sales, and people were reading the books, and I was like, okay, well, how do I find more readers? Joanna: Absolutely.

Copy 98

Copy Sales Publisher Publishing 98

Content Marketing Institute

NOVEMBER 25, 2017

00:01): An advertising blast from the past: “A show about nothing” (01:00): Robert muses on this week’s theme: Are you doing nothing? (08:31): 08:31): Welcome to Episode 210: Recorded live on November 19, 2017 (Running time: 1:11:05). Download this week’s PNR: This Old Marketing podcast. Show details. (00:01):

Content Marketing 76

Content Marketing Media Electronics Marketing 76

Neil Patel

OCTOBER 21, 2020

Illyes (@methode) June 26, 2017. Here’s an example where you can see that the paid advertising campaigns have a much higher bounce rate: Either your advertising targeting is too broad, or your landing pages are not lining up very well with your ads, resulting in a higher bounce rate. Can they both be right? Persona value.

Landing Page 145

Landing Page Keywords Engagement Audience 145

Neil Patel

JANUARY 15, 2021

from channels like print or direct mail advertising. There’s more that goes into conversion optimization than just getting traffic, like making sure you have a clear lead capture form, a sales page, and descriptive product pages. Auditing your website helps you figure out why you’re not getting enough search traffic and sales.

SEO 145

SEO Landing Page Keywords Social Media 145

Content Marketing Institute

DECEMBER 21, 2018

The most effective formula for increasing profits and sales continued to involve increasing the size of your newsletter’s mailing list by offering first-time visitors ethical bribes or content bonuses in exchange for signing up to receive the firm’s email newsletter. Storynomics: Story Driven Marketing in the Post-Advertising World.

Content Marketing 87

Content Marketing Storytelling Marketing Content 87