Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” Click To Tweet.

Content Marketing 102

Content Marketing Marketing Content Retail 102

ProBlogger

OCTOBER 25, 2016

By ProBlogger Advertising Expert Alita Harvey-Rodriguez of MilkIt Academy. I’ve been working with tier 1 advertisers, brands and software providers for over a decade and one thing I know about is when trends are changing and strategies need to be approached differently. No brand or traditional advertiser has this.

Advertising 52

Advertising Blogger Script Retail 52

The Hoth

NOVEMBER 3, 2022

It’s easy to see why that is, as 93% of brands report acquiring new customers due to the videos they post on social media platforms. . It proved to be a phenomenon amongst gen Z’ers, which led ByteDance to acquire the company and merge it into TikTok in 2017. . In short, TikTok creators are only limited by their own creativity.

Marketing 105

Marketing Entertainment Education Content Creator 105

Neil Patel

AUGUST 27, 2021

Do people tell you that you should try using your creative skills to make a living? In 2017, Substack took the market by storm by allowing creatives, journalists, and bloggers to make money from their own email newsletters. Patreon is a subscription platform allowing creatives to charge for their work. Create in any way?

Audience 137

Audience Social Media Creativity Writer 137

Neil Patel

SEPTEMBER 15, 2020

The results show that Pinterest influences what people buy, which brands they choose, and how much they spend. 78% say it’s useful to see content from brands on Pinterest. 66% buy something after seeing a brand’s pins. Pinterest debuted The Taste Graph in 2017 to enhance targeting. 70% discover new products on Pinterest.

SEO 145

SEO Keywords Brand Awareness Content Creator 145

Smart Blogger

NOVEMBER 16, 2023

For some, it’s the endless scroll-through content that feels more targeted at advertisers than Twitter users. TikTok TikTok has rapidly become the go-to app for short, engaging video content, drawing in a global audience with its addictive mix of music, humor, and creativity. Why Use Twitter Alternatives?

Social Media 68

Social Media Recruitment Text Government 68

ContentWriters

SEPTEMBER 6, 2023

But, did you know that an author bio page is one of the most strategic ways to boost your brand’s blog’s performance? A bio does not have to be a creative writing masterpiece but should be able to persuade readers that a credible professional wrote the content. An author bio page builds brand authority. There are 1.9

Education 59

Education Writer Content Creator Brand 59

Smart Blogger

JULY 30, 2023

Statista also projects the number of emails sent daily to increase from 269 billion in 2017 to 376 billion by 2025. For example, you can show introductory brand messaging to new subscribers while running customized sales offers to established customers. A social media presence will increase your brand awareness. Crazy, right?

Marketing 89

Marketing Social Media Copywriter Copywriting 89

The Creative Penn

AUGUST 21, 2023

Plus, my next book for authors Writing the Shadow: Turn Your Inner Darkness Into Words will be out on Kickstarter in October, sign up for the pre-launch here ; Great examples of creative extras in Sara Rosett's campaign Murder in the Alps ; and I'm on the Travelling Through Podcast on a walk and talk along the canal.

Insurance 98

Insurance Creativity Advertising Publisher 98

Neil Patel

JANUARY 27, 2021

Craig Davis , the former Chief Creative Officer at marketing communications firm J. According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling. The average blog post was 808 words in 2014, but was 1142 words in 2017. This will continue.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Or raise brand awareness.

Agency 133

Agency Landing Page Digital Marketing Ads 133

The Creative Penn

JANUARY 30, 2023

Why might using your face to advertise your books be a good idea? Does it help you creatively? So yes, it's funny how we do that, but I do think it helps creatively. And it's really interesting because the most reliable way I've discovered to improve my Amazon sales is to just advertise my direct sales. Steve: Absolutely.

Advertising 98

Advertising Copy Sales Publisher 98

Smart Blogger

NOVEMBER 2, 2022

We’ll also look at real-world examples of how other brands use social proof marketing. Here are 22 social proof examples you can use and how other brands currently employ them in real life. In 2017, 57% of people aged 16-64 reported discovering brands through celebrity endorsements. What is Social Proof?

Brand Awareness 99

Brand Awareness Social Media Food Promotion 99

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. It’s why there are more than 3 million businesses that advertise on Facebook. million people were interested in your product, you wouldn’t need Facebook to advertise. then this post is for you! million to 1.4 Because if 1.4

Ads 113

Ads Landing Page Advertising Copy 113

Content Marketing Institute

FEBRUARY 28, 2018

With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. “We were a faceless brand.

Content Marketing 102

Content Marketing IT Marketing Content 102

The Creative Penn

MAY 27, 2024

Adam: Well, I started writing around 2017. ” So how do you have the confidence—since you started in 2017, really, but 2022 was when it really took off— How do you have the confidence to spend the money on things like an accountant earlier on in the career when you don't necessarily know that things are going to carry on growing?

Marketing 52

Marketing Hospitality Healthcare Sales 52

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017). Storynomics: Story Driven Marketing in the Post-Advertising World.

Content Marketing 86

Content Marketing Storytelling Marketing Content 86

Content Marketing Institute

AUGUST 9, 2018

Marketers have long practiced personalization in content marketing, developing over time more sophisticated ways of personalizing the customer journey – whether through marketing automation and progressive profiling or using programmatic advertising to support our content path. Big brands are quickly jumping in too. Entertainment.

Marketing 59

Marketing Retail Entertainment Manufacturing 59

Neil Patel

FEBRUARY 4, 2021

You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Mike Kamo, Founder and Global CEO, NP Brands, is a leader in building, managing, and scaling businesses. It wasn’t long before people started asking for more. Clients of NP Digital.

Digital Marketing 126

Digital Marketing Agency Marketing Portfolio 126

The Creative Penn

APRIL 21, 2024

How can you build a creative, sustainable career as a ‘mid-list' indie author? I started seriously indie publishing in 2017, and here we are today. In traditional publishing, frontlist is a brand-new book that they push for three months, that's what that means. That's always been my task as a creative.

Social Media 52

Social Media Publisher Publishing Publishing 52

The Creative Penn

APRIL 29, 2024

Join the community at Patreon.com/thecreativepenn Dan Blank helps authors develop a human-centered approach to marketing through his book, Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience , as well as his podcast, The Creative Shift , and his coaching and consultancy services at WeGrowMedia.com.

Marketing 52

Marketing Social Media Creativity Publisher 52

The Creative Penn

FEBRUARY 27, 2023

So what I did instead was continue to build my influence , to where in 2011, I founded a brand name Gentlemanhood, in which the whole focus was to write content for men to help them express themselves and be better in relationships, because men tend to be not as vocal. Did you have to learn how to be a marketer, as well as the creative side?

Landing Page 98

Landing Page Ads Publisher Publishing 98

The Creative Penn

DECEMBER 9, 2022

How can creatives approach AI possibilities with curiosity rather than fear? In the intro, ChatGPT , thoughts on the GitHub Co-Pilot case [ WIRED ]; and why digital abundance is an opportunity for curious creatives, not a threat. She's also the co-creator of LAIKA, an AI-powered creativity tool. Show Notes. So first up –.

Writing 98

Writing Creativity Writer Publisher 98

The Creative Penn

OCTOBER 30, 2023

I think 2017, or something like that. I mean, our social media feeds have got it, advertisements are everywhere we go, you get promotions and author groups. I mean, I get text message advertisements now. I think every business should have a savings account , especially creative businesses like indie writing.

Management 98

Management Retail Promotion Sales 98

Write Freelance

AUGUST 12, 2020

While some freelance writers majorly create thought pieces and creative essays for magazines, others ( like me ) take the marketing phase and become a freelance content writer. It is vital to maintain a personal brand and an online presence, especially when you are looking for online freelance writing jobs. What is freelance writing?

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Freelance Writer Writing Portfolio 130

Quick Sprout

DECEMBER 6, 2022

Notice that the graph I used in the example above is from 2017. That’s when you need to get creative. If your website is cluttered with too many pictures, advertisements, colors, and blocks of text, it can appear untrustworthy. You can increase your website’s traffic by growing your personal brand. home decor.

SEO 143

SEO Keywords Search Engine Optimization Social Media 143

Content Marketing Institute

NOVEMBER 20, 2017

Some big brands have high expectations of what will come of applying AI to activities that humans are paid to do today. For instance, according to one report Paul points to, Coca-Cola is “ditching flesh and blood creatives in favor of software algorithms in an experiment to see whether AI bots have what it takes to beat their human masters.”.

Marketing 104

Marketing Content Agency Content Marketing 104

The Creative Penn

MAY 6, 2024

How can you use automation and tools to help you streamline your creative and business processes so you can get back to the writing? In 2016/2017, I was in Austin, Texas, and I went to a bunch of meetings for NaNoWriMo. Especially as creatives, I hear a lot of people say, “I just want to write the book.”

Social Media 52

Social Media Creativity Education Storytelling 52

ProBlogger

DECEMBER 16, 2016

Useful Social Media Image Size Cheat Sheet, 2017 Edition | Petapixel. But if Facebook advertising is your aim, better add these to your game. Influencer marketing: where we’re headed in 2017 | Search Engine Watch. Snapchat introduces Groups with up to 16 people, plus new creative tools | TechCrunch. Paintbrushes!

Blog 33

Blog Blogging Social Media Collaboration 33

ProBlogger

JUNE 1, 2017

Attracting and retaining an email list that ultimately turns into customers means finding creative ways to get in front of them and continually providing value. Even in 2017, content remains one of the most effective ways to convert clicks into customers but not just any content.

Social Media 51

Social Media Media Landing Page Education 51

Content Marketing Institute

NOVEMBER 19, 2017

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. Written by the founder of Influence and Company, Top of Mind is more than a summary of content marketing and personal branding. The checklists have a consistent structure.

Content Marketing 106

Content Marketing Marketing Manufacturing Content 106

The Creative Penn

NOVEMBER 4, 2022

And so, a lot of us will land in marketing comms, but it wasn't as creative for me as I wanted it to be. The Bookseller, 2017 ]. Is it more that Bantam out of PRH is a longer-established traditional brand of imprint? That's how we've branded you.' NASA's here, Redstone Arsenal, lots of military. My husband is former army.

Publisher 98

Publisher Publishing Publishing Banking 98

The Creative Penn

JUNE 19, 2023

And technically you get their email address, but now they've got your brand new book that you weren't really intending for them to get. Damon: So we launched direct sales in September 2017, so two years after BookFunnel launched. We did launch direct sales two years later, in 2017. Joanna: It was probably me!

Copy 98

Copy Sales Publisher Publishing 98

Content Marketing Institute

APRIL 12, 2018

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. Their idea? Even better?

Brand 104

Brand Content Editorial Team Editorial 104

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Give consumers a voice in your brand stories. Artificial intelligence in many forms. Automate content customization.

Brand 102

Brand Content Storytelling Editorial Team 102

Smart Blogger

MARCH 14, 2023

If cost is a concern, consider the free version of Sumo, which has some great features, but includes company branding. 14 Sanity-Saving Tools (+ 35 Pro Tips) There’s a reason for this: Decades of copywriting and advertising research have revealed certain types of headlines convert better than others. Convert Pro isn’t free.

Blog 111

Blog Blogging Social Media Blogger 111

Content Marketing Institute

OCTOBER 30, 2017

Plenty of brands have noted this concept even before the Color Factory opened its doors and tried to design what I’ll call “selfie moments.” I’ll venture to say most are weirdly gratuitous selfie moments … and that’s OK because it’s in keeping with the brand. HANDPICKED RELATED CONTENT: Brand Museums: How Companies Tell Their Stories.

Brand 67

Brand Social Media Recruitment Manufacturing 67