Ashleyn Writes

MARCH 3, 2022

At the end of 2017, I started my channel with zero clue about what I was doing, but I knew I wanted to educate my audience beyond just my freebies and blog posts. But with social media making the largest portion of the advertising space, not showing up kinda isn’t an option anymore. Let’s dig in.  Why YouTube?

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Script Social Media Content Long Form Content 130

Publishing Trends

OCTOBER 17, 2023

Matthew Kissner , took over as interim CEO; he was previously group executive and board chair, and acted as interim CEO from May to December in 2017. At Simon & Schuster, Ariel Snead has joined as advertising and promotions assistant. At Enrichmentors, Shivam Taneja brand management intern has left effective immediately.

Art Director 75

Art Director Editorial Agency Digital Media 75

ProBlogger

MARCH 6, 2017

Think about what you’d like to see on your favorite social media site; you probably don’t want to be hit over the head with aggressive advertising, do you? Advertise on Facebook. Personally, my favorite way to drive paid traffic is with Facebook advertising. And this is exactly why you are even seeing the pros over-use popups.

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Blog Blogging Advertising Utilities 55

The Creative Penn

DECEMBER 18, 2023

I considered shutting the show down a few years back as I was bored with the content — but then generative AI took off, and the rise of direct sales started, and now we have plenty to talk about again! Of course, I’m not starting from zero with this brand. Redefine success according to your values, not those of the rest of the world.”

Retail 98

Retail Pharmaceutical Creativity Publisher 98

Neil Patel

OCTOBER 6, 2021

Snapchat is an invaluable tool for growing just about any business or personal brand. Here’s how to leverage Snapchat for business and personal branding to get your first 1,000 followers in 30 days. If you are focusing on personal branding, can you offer them free content or a coupon for your online course ?

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Social Media Content Creation Engagement Promotion 127

ProBlogger

OCTOBER 25, 2016

By ProBlogger Advertising Expert Alita Harvey-Rodriguez of MilkIt Academy. I’ve been working with tier 1 advertisers, brands and software providers for over a decade and one thing I know about is when trends are changing and strategies need to be approached differently. No brand or traditional advertiser has this.

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Advertising Blogger Script Retail 52

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. It’s why there are more than 3 million businesses that advertise on Facebook. I use them on a daily basis to drive sales and traffic to my businesses. then this post is for you! Now, don’t get me wrong. million to 1.4

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Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Marketers focus too much on sale. moments of 2017.

Recruitment 89

Recruitment Manufacturing Social Media Creativity 89

Neil Patel

SEPTEMBER 15, 2020

The results show that Pinterest influences what people buy, which brands they choose, and how much they spend. 78% say it’s useful to see content from brands on Pinterest. 66% buy something after seeing a brand’s pins. Pinterest debuted The Taste Graph in 2017 to enhance targeting. 70% discover new products on Pinterest.

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SEO Keywords Brand Awareness Content Creator 145

Fat Joe

MARCH 31, 2023

SEO lets companies grow their businesses online on their terms, without the restrictions of traditional advertising or the lack of attribution from other marketing methods. It happened when a web marketing agency saw an opportunity to provide services to help brands rank higher in search results for business-related keywords.

SEO 59

SEO Search Engine Optimization Agency Engineering 59

The Creative Penn

JANUARY 30, 2023

Why might using your face to advertise your books be a good idea? And it's really interesting because the most reliable way I've discovered to improve my Amazon sales is to just advertise my direct sales. And we see a number of authors are doing this direct sales process, and we see it over and over and over again.

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Advertising Copy Sales Publisher 98

Smart Blogger

JULY 30, 2023

Statista also projects the number of emails sent daily to increase from 269 billion in 2017 to 376 billion by 2025. For example, you can show introductory brand messaging to new subscribers while running customized sales offers to established customers. Their sales funnel position. Crazy, right?

Marketing 89

Marketing Social Media Copywriter Copywriting 89

Neil Patel

MAY 4, 2021

They don’t have the followings of a Kardashian, but they’re much cheaper and can still reach enough people to make a difference in product sales. What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. Stay Authentic and On-Brand. Take my case for example.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Smart Blogger

NOVEMBER 2, 2022

We’ll also look at real-world examples of how other brands use social proof marketing. Here are 22 social proof examples you can use and how other brands currently employ them in real life. In 2017, 57% of people aged 16-64 reported discovering brands through celebrity endorsements. What is Social Proof?

Brand Awareness 99

Brand Awareness Social Media Food Promotion 99

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” Click To Tweet.

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Content Marketing Marketing Content Retail 102

Quick Sprout

SEPTEMBER 14, 2022

Neil Patel Digital — Best Overall Semrush — Best For Big Teams Victorious — Best For New Businesses Search Bloom — Best For Local SEO SEO Brand — Best For Growing a Brand Outerbox — Best For Ecommerce . Neil Patel Digital offers customer pricing and services based on individual needs.

SEO 101

SEO Consulting Agency Digital Marketing 101

The Creative Penn

MAY 27, 2024

Adam: Well, I started writing around 2017. ” So how do you have the confidence—since you started in 2017, really, but 2022 was when it really took off— How do you have the confidence to spend the money on things like an accountant earlier on in the career when you don't necessarily know that things are going to carry on growing?

Marketing 52

Marketing Hospitality Healthcare Sales 52

Smart Blogger

SEPTEMBER 15, 2023

In fact, billions are wasted in ad spend every year from advertisements that fail to engage the target audience. How can we engage our customers after a sale to learn more about them? “Athleta began as a catalog brand that used female models which were reflective of all ages, ethnicities, and body types.” “We

Audience 99

Audience Food Social Media Digital Marketing 99

Content Marketing Institute

FEBRUARY 28, 2018

With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. “We were a faceless brand.

Content Marketing 102

Content Marketing IT Marketing Content 102

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Or raise brand awareness.

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Agency Landing Page Digital Marketing Ads 133

Neil Patel

DECEMBER 16, 2020

Basically, it’s commission-based sales. More importantly, you could end up looking inauthentic and too salesy, which will turn people off and hurt your brand. A more personalized affiliate program means both happier followers and more sales, so it’s a win-win. You’ll then lose that affiliate sale. Use them wisely.

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Marketing Social Media Promotion Script 134

Content Marketing Institute

OCTOBER 22, 2017

Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded. Instead, they’re attracted to authenticity, transparency, and friendliness in a brand. These channels help consumers pick and choose exactly which brands they interact with. JuliaEMcCoy Click To Tweet.

Content Marketing 111

Content Marketing Persuasion Marketing Content Creation 111

The Creative Penn

AUGUST 21, 2023

How do you ensure secure cash flow and profits, instead of focusing on short-term spike sales? The other thing you touched on with the cash flow is that it's an incredibly difficult business when you think about how the payment structures work, especially if you're a big advertiser. You have to pay that advertising immediately.

Insurance 98

Insurance Creativity Advertising Publisher 98

Content Marketing Institute

OCTOBER 28, 2017

In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers. We also discuss media companies’ rankings for brand loyalty – though these aren’t the media companies you’re looking for. Show details. (00:01):

Content Marketing 70

Content Marketing Publisher Publishing Publishing 70

The Hoth

JANUARY 10, 2023

For keywords like ‘ (city name) homes for sale ,’ Google will display your web pages that contain local listings and directories. . Compared to other forms of digital advertising, SEO can reduce the cost of customer acquisition by an average of 87.41%. Local listings. Why does SEO matter for real estate? What’s that?

SEO 105

SEO Construction Keywords Engineering 105

The Hoth

NOVEMBER 21, 2022

For keywords like ‘ (city name) homes for sale ,’ Google will display your web pages that contain local listings and directories. . Compared to other forms of digital advertising, SEO can reduce the cost of customer acquisition by an average of 87.41%. Local listings. Why does SEO matter for real estate? What’s that?

SEO 105

SEO Construction Keywords Engineering 105

The Creative Penn

FEBRUARY 27, 2023

So what I did instead was continue to build my influence , to where in 2011, I founded a brand name Gentlemanhood, in which the whole focus was to write content for men to help them express themselves and be better in relationships, because men tend to be not as vocal. So it was no guidance whatsoever. I know what they're looking for.

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Landing Page Ads Publisher Publishing 98

The Creative Penn

OCTOBER 30, 2023

I think 2017, or something like that. There's a lot more books out there demanding readers' attention, you have to work for your sales. I don't think that's a bad thing, necessarily, but now we all have to figure out how to make the sales happen. I mean, I get text message advertisements now. Joanna: Oh, it is.

Management 98

Management Retail Promotion Sales 98

Content Marketing Institute

OCTOBER 16, 2017

Often called “engagement metrics” or “consumption metrics,” they simply are the most-used metrics in social media, content marketing , digital advertising, PR, and inbound campaigns to measure the performance and success of our marketing efforts. ” The number of engagements is usually irrelevant to the number of sales.

Brand Awareness 92

Brand Awareness Social Media Sales Construction 92

Content Marketing Institute

JANUARY 12, 2018

Many of the “content-marketing-is-dead” articles make the false assertion that we proposed businesses stop classic advertising, PR, cold calling, and all other forms of classic marketing in lieu of content marketing. I went through my 2017 client notes, and, over the course of the year, I worked directly with 30 companies.

Digital Marketing 111

Digital Marketing Content Marketing Marketing Content 111

Content Marketing Institute

OCTOBER 21, 2017

Mercedes launches its own “killing marketing” model for its integrated content brands, and one article format rises above them all. 00:01): An advertising blast from the past: “Bubblicious has the ultimate flavor.” 05:35): Welcome to Episode 205: Recorded live on October 15, 2017 (Running time: 1:15:25). (11:00):

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Content Marketing Content Marketing Sales 66

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh. A lot, it turns out. Click To Tweet. Quality #content alone never wins.

Audience 106

Audience Editorial Team Editorial Social Media 106

Content Marketing Institute

DECEMBER 21, 2018

The most effective formula for increasing profits and sales continued to involve increasing the size of your newsletter’s mailing list by offering first-time visitors ethical bribes or content bonuses in exchange for signing up to receive the firm’s email newsletter. Storynomics: Story Driven Marketing in the Post-Advertising World.

Content Marketing 86

Content Marketing Storytelling Marketing Content 86

Content Marketing Institute

AUGUST 17, 2018

Consider the difference between the 1977 Brother Dominic Super Bowl commercial and its 2017 counterpart. These include everything from strategic messaging, market intelligence, and life-cycle management to pricing strategy and sales enablement. HANDPICKED RELATED CONTENT: How to Build a Branded App (and Never Look Back).

Marketing 53

Marketing Portfolio Recruitment Construction 53

The Creative Penn

JUNE 19, 2023

So I published the first book, and I was getting ready to publish the second book, and I'd had a few sales. Back then you could just put a book out for 99 cents, and you could get sales. So I'd had some sales, and people were reading the books, and I was like, okay, well, how do I find more readers? Joanna: Absolutely.

Copy 98

Copy Sales Publisher Publishing 98

The Creative Penn

APRIL 21, 2024

I started seriously indie publishing in 2017, and here we are today. In traditional publishing, frontlist is a brand-new book that they push for three months, that's what that means. Joanna: I do want to comment on this, because you're a super strong person, and you're very clear on your freaks and geeks side and your visual brand.

Social Media 52

Social Media Publisher Publishing Publishing 52

Neil Patel

JANUARY 15, 2019

In 2017 there were 13 updates and in 2016 there were 11. Are your brand queries increasing over time? Or do people not see you as a brand? But in June/July 2017, Facebook crossed a point where they had more advertisers than inventory… at least in the United States. Although it sounds like a lot, it isn’t.

Digital Marketing 112

Digital Marketing Marketing SEO Engineering 112