Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. And what does this technology cost?

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

Content Marketing Institute

DECEMBER 22, 2017

The entire PNR experience has been a labor of love for Robert and me – and the response from our audience has been both humbling and gratifying. That purchase will, of course, be 21st Century Fox ( Editor’s note: This deal was confirmed on December 14, 2017)… I think it’s a great deal – it’s the reunion of Marvel.

Marketing 77

Marketing Content Creator Advertising Content Creation 77

The Creative Penn

JANUARY 30, 2023

I guess this was maybe 2017-2018ish, I was using advertising—I have a long history in digital advertising —and I was using some of what Mark Dawson was teaching , and I was combining some of that with the things that I had learned before, and with some degree of success on Amazon. Why did you decide to focus on selling direct to readers?

Advertising 98

Advertising Copy Sales Publisher 98

Content Marketing Institute

MAY 14, 2018

How can video help explain and assist with audience pain points? Other helpful stats include: Video content was expected to consume 74% of online traffic in 2017 ( KPBC ). Determine whether it’s better to create the video content in-house or to hire an agency to handle it. Video Storytelling Secrets From an Award-Winning Series.

Marketing 108

Marketing Brand Awareness Storytelling Agency 108

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 102

Brand Content Storytelling Editorial Team 102

Content Marketing Institute

JULY 20, 2018

But the results his team ultimately achieved – hundreds of millions of online views, a Facebook docu-series, a broader audience – earned him a nomination for Content Marketer of the Year. In mid-2017, NASCAR leaders united the teams and put Evan, who reports to NASCAR CMO Jill Gregory, in the driver’s seat.

Storytelling 54

Storytelling Entertainment Social Media Collaboration 54

Content Marketing Institute

JUNE 22, 2018

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. Travel Oregon – The Game proves that you don’t need fancy AR overlays, VR-enhanced graphics, or livestreaming video to create immersive storytelling. joderama Click To Tweet.

Hospitality 93

Hospitality Storytelling Content Content Marketing 93

Content Marketing Institute

APRIL 26, 2018

All three of the panelists’ publications sit at the top of the funnel, attracting audiences with compelling stories and typically keeping brand and product mentions to a minimum. They’re about people: helping, educating, and collaborating with internal teams, just as you would for your external audience. robert_rose Click To Tweet.

Brand 97

Brand Contractor Editorial Content 97

Content Marketing Institute

APRIL 19, 2018

Amber Masciorini, team lead digital PR and social media, RelationEdge Digital Agency . If you feel like you’ve exhausted topics, engage with your audience by creating lighter content. There’s only so much traditional marketing my audience can hear before tuning out. Look at someone else. Bring in fresh eyes. Mix it up.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Content Marketing Institute

AUGUST 14, 2018

Karl Sakas , agency advisor, Sakas & Company. Wish would die: Explainer videos made to go “viral” without any understanding of who the target audience should be. You have to build the right audience that is highly valuable to your brand, not just aggregate “likes” for the sake of a big number. It’s 2018.

Content Marketing 95

Content Marketing Marketing Storytelling Content 95

Content Marketing Institute

OCTOBER 20, 2017

A long time ago, I was a designer for a small advertising agency. See what inspires you given your content marketing strategy , audience, and formats. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Today I present 12 types of visuals you can use in a blog post. Infographics.

Blog Post 110

Blog Post Post Content Blog 110