Content Marketing Institute

AUGUST 9, 2018

And no longer will marketers send promotions to huge swaths of their audience. Long decried as evidence that AI will herald in a new soulless age, machine-made content is one of the most controversial applications of AI … but, under the right circumstances, it may be the most pro-creative. Let me explain. Clare_mcd Click To Tweet.

Marketing 59

Marketing Retail Entertainment Manufacturing 59

Content Marketing Institute

SEPTEMBER 6, 2018

When it comes to carving a fresh and future-focused path, we can all learn a few lessons from the winners and finalists from this year’s Content Marketing Awards. The shift to more audience-centric content has paid off.

Content Marketing 72

Content Marketing Editorial Healthcare Entertainment 72

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017).

Content Marketing 86

Content Marketing Storytelling Marketing Content 86

Content Marketing Institute

DECEMBER 29, 2017

We design our content initiatives based on an audience-first approach. Suddenly, the temptation (and push) to throw a lead-gen form on top of your best content becomes real. I love this way of thinking about gated content – it simplifies the decision and puts the audience first. KimMoutsos Click To Tweet.

Content Marketing 98

Content Marketing Marketing Editorial Content 98

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. My favorite Amy-ism: “You’re not finished until you press publish!”

Creativity 105

Creativity Content Marketing Marketing Content 105

Content Marketing Institute

DECEMBER 13, 2017

As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. What does this mean for humans who create content? Despite the growth in artificial intelligence capabilities, the human content writer is needed more than ever. Artificial intelligence is all around us.

Content Creator 99

Content Creator Content Creation Content Storytelling 99

Content Marketing Institute

OCTOBER 26, 2018

Editor’s note: You may have missed the original article by Steve Rayson when it was published last year. Competition for audience attention is fierce. Successful content marketing depends on creating and amplifying exceptional content. The average fell from eight in 2015 to just four in 2017. What is amplification?

Content Creator 97

Content Creator Promotion Social Media Engineering 97

Content Marketing Institute

NOVEMBER 9, 2017

I had the pleasure of thinking through this question in more detail when Joe asked me to speak about creating the ultimate content marketing team at Content Marketing World 2017. How can you help your audience in a way no one else can? What is our internal process or workflow for creating this content?

Content Marketing 88

Content Marketing Editorial Proofreader Content Creator 88

ProBlogger

JULY 3, 2017

Episode 193 – How to Become a Prolific Content Creator (an interview with Kelly Exeter). Actually the biggest benefit has been that it’s built a relationship with my audience. I know some people edit those things out, but I think and I hope my audience forgives those stumbles. I’ve made one before.

Content Creator 49

Content Creator Blogger Blog Blogging 49

ProBlogger

MAY 7, 2018

And here are 9 accelerators to grow your blog faster: Understand and engage with your audience. Great content leaves a mark on your readers. The first thing is the thing I talk about every time I speak these days, and that is understanding your audience. Take ownership of building engagement with your readers. Monetization.

Blog 48

Blog Blogging Collaboration Social Media 48

ProBlogger

APRIL 3, 2017

My name is Darren Rowse and I’m the blogger behind the ProBlogger.com – blog, podcast, event, job board and series of eBooks all designed to help you, as a blogger, to grow your audience, but first, to start you blog, to grow your audience and then to create some amazing content that’s going to help people to improve their lives in some way.

Content 31

Content Text Social Media Blogger 31

Moz

OCTOBER 25, 2019

Their presence in the SERPs grew over 1700% between July 2015 and March 2017, so they certainly exploded in popularity just a few years ago. We recently published some great PAA research by Samuel Mangialavori on the Moz Blog, as well: 5 Things You Should Know About "People Also Ask" & How to Take Advantage. What is their intent?

Keywords 49

Keywords SEO Insurance Content Creator 49

ProBlogger

JUNE 26, 2019

Let’s look back at my keynote presentation titled, Evolve Don’t Revolve , from ProBlogger’s Evolve event in 2017. . Plus, the 2017 keynote features a Q & A with Pat Flynn, who shares how he achieved success by evolving his blog, Smart Passive Income. It’s also probably relevant for other content creators as well. .

Blog 24

Blog Blogging Blogger Architecture 24

Content Marketing Institute

DECEMBER 27, 2017

For example, the basic requirements for successful, scalable content marketing operations can be divided into the five core elements outlined in our latest Content Marketing Framework : Break down your #contentmarketing program into manageable steps, says @joderama. Introduce your business to new audiences? Click To Tweet.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

ProBlogger

MAY 1, 2017

Today, the web is a much more visual place and I can’t remember the last time I published content without at least one form of visual content in it. Visual content helps you to stand out from the crowd, it gives your content personality, it makes it more useful and it increases the chances of it being shared.

Content 52

Content Blog Blogging Text 52

Content Marketing Institute

DECEMBER 19, 2017

Like the weary holiday shopper, content creators are always pressed for time, eager to please, and challenged to deliver something of value to everyone on the subscriber list. But who’s to say your best content gifts can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? Inventory your content.

Long Form Content 88

Long Form Content Editorial Team Editorial Content Marketing 88

Content Marketing Institute

MARCH 26, 2018

What can marketers learn about content quality from a news outlet? If you read my post How to Grow Your Audience From Zero to Millions in Less Than Five Years , you know that Quartz (“a new kind of global business news outlet”) creates content that people “ freaking love.”. Base stories on your audience’s obsessions.

Content 95

Content Content Creator Manufacturing Finance 95