Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

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Content Marketing Institute

AUGUST 9, 2018

Long decried as evidence that AI will herald in a new soulless age, machine-made content is one of the most controversial applications of AI … but, under the right circumstances, it may be the most pro-creative. ArtificialIntelligence under right circumstances, might be the most pro-creative content creator. Let me explain.

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Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Helpful Hint: Facebook prioritizes longer videos (3+ minutes) and content that engages the audience and sparks conversation. They’re looking for content creators who respond to user comments and pin the best comments to the top of the feed.

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Content Marketing Institute

SEPTEMBER 6, 2018

But it’s how HIMSS approaches content improvement through analytics that truly stands out, enabling it to continually refine its key audience segments, content pillars , and topics, as well as its use of distribution channels like social media. HANDPICKED RELATED CONTENT: How to Take Your Travel Content on a Better Trip.

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ProBlogger

OCTOBER 9, 2017

But after reflecting on this conversation from last year it struck me that while I often talk up blogging, and share the benefits of doing it and the tactics of building profit, it may be worth acknowledging some of the hard stuff we face as content creators. Creating content takes time. It’s part of getting into that flow.

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Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017).

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Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. My favorite Amy-ism: “You’re not finished until you press publish!”

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Content Marketing Institute

DECEMBER 29, 2017

This second idea stolen from Paul comes with a great payoff: Use the oft-derided pop-up to offer content suggestions rather than to gather email addresses.@HealthCatalyst HealthCatalyst uses pop-ups to offer content suggestions. That way, every new piece can point the audience to more content that may be useful. Click To Tweet.

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Content Marketing Institute

DECEMBER 13, 2017

As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. What does this mean for humans who create content? Despite the growth in artificial intelligence capabilities, the human content writer is needed more than ever. Artificial intelligence is all around us.

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Content Marketing Institute

OCTOBER 26, 2018

Editor’s note: You may have missed the original article by Steve Rayson when it was published last year. Successful content marketing depends on creating and amplifying exceptional content. Our BuzzSumo Annual Content Trends Report looked at 100 million articles and found a similar decline in the number of social shares.

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Content Marketing Institute

NOVEMBER 9, 2017

I had the pleasure of thinking through this question in more detail when Joe asked me to speak about creating the ultimate content marketing team at Content Marketing World 2017. What is our internal process or workflow for creating this content? Never start your team with the content creators.

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Moz

OCTOBER 25, 2019

Their presence in the SERPs grew over 1700% between July 2015 and March 2017, so they certainly exploded in popularity just a few years ago. We recently published some great PAA research by Samuel Mangialavori on the Moz Blog, as well: 5 Things You Should Know About "People Also Ask" & How to Take Advantage. What is their intent?

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Content Marketing Institute

DECEMBER 27, 2017

Align your content ideas with your business goals. To reach the right people at the right time, on the right channels, and drive them to act, you need accurate audience data to inform your publishing plans, as well as the content ideas you will execute to deliver on their needs. Leverage content curation.

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Content Marketing Institute

DECEMBER 19, 2017

Like the weary holiday shopper, content creators are always pressed for time, eager to please, and challenged to deliver something of value to everyone on the subscriber list. But who’s to say your best content gifts can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? Inventory your content.

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ProBlogger

JULY 3, 2017

Episode 193 – How to Become a Prolific Content Creator (an interview with Kelly Exeter). There was one recently about how to become a prolific writer or content creator with Kelly Exeter. I know it also takes a lot of time for you to consume that content as well, so I have scaled back a little bit on that.

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ProBlogger

MAY 7, 2018

The best way to do it is to find win-win ways of working together with other bloggers, other content creators. I published almost 19,000 articles on my two main blogs, and two of them have been co-authored posts. I think we could be working together more to collaborate in content. They’re actually publishing lists.

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Content Marketing Institute

MARCH 26, 2018

What would you give to have people freaking love your content? What would you give to have people freaking love your #content, asks @MarciaRJohnston? Bitcoin (added for six months during 2017). Focus your content on those areas and hire content creators who are obsessed with the same things. Click To Tweet.

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ProBlogger

JUNE 26, 2019

Let’s look back at my keynote presentation titled, Evolve Don’t Revolve , from ProBlogger’s Evolve event in 2017. . Plus, the 2017 keynote features a Q & A with Pat Flynn, who shares how he achieved success by evolving his blog, Smart Passive Income. It’s also probably relevant for other content creators as well. .

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ProBlogger

APRIL 3, 2017

While it’s very easy these days to create and edit video, it does take more work to get that to a final point where you can publish it. It’s something that takes some certain level of technical expertise as compared to written content where you can open up a WordPress document and type it straight in and then you can edit it on there as well.

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ProBlogger

MAY 1, 2017

Today, the web is a much more visual place and I can’t remember the last time I published content without at least one form of visual content in it. Visual content helps you to stand out from the crowd, it gives your content personality, it makes it more useful and it increases the chances of it being shared.

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