Contently

FEBRUARY 16, 2023

As NLP evolves and becomes more sophisticated, experts predict the market will reach over $43 billion by 2025 —14 times its size in 2017. Using NLP, Google categorizes search queries into four categories —navigational, transactional, promotional, and commercial. Align your SEO strategy with audience research. Display expertise.

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ProBlogger

APRIL 12, 2017

Email is still the best way to build a relationship with your audience and turn them into paying clients. According to a recently published report by email Monday, email marketing has an ROI of 3800% ($38 in return for every $1 spent). email list building or Amazon self-publishing, Shopify dropshipping etc.). Don’t get me wrong.

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Landing Page Promotion Food Blogger 55

Jane Friedman

FEBRUARY 16, 2023

Photo by cottonbro studio The following article first appeared in my paid newsletter, The Hot Sheet , which covers book publishing industry news and trends for authors. Consequently, more authors than ever are wondering if they ought to join for the sake of book marketing and promotion. Learn more.

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Social Media Text Sales Publisher 116

ProBlogger

MARCH 6, 2017

Mistake #1: Not Knowing Your Target Audience. If you do not know who your target audience is – how do you produce the right content? No, you don’t need to be a psychic to identify your audience! Exploring the audience of a competitor can give you a fresh perspective on your blog. Web Analytic / SEO Tools. Persona Tool.

Blog 55

Blog Blogging Advertising Utilities 55

Article Writing

MAY 10, 2023

To reap the most benefits from every post you make, you also need to get in the habit of promoting your guest post. Why Start Promoting Your Guest Post? For one thing, we’ve talked a lot about how getting a guest post accepted and published is about building a relationship with the site or publication that uses it.

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Post Social Media Promotion Copy 52

ProBlogger

APRIL 19, 2017

Neil has taken a different approach to meet the needs of his audience. I featured Alexis as one of the 20 Bloggers to Watch in 2012 describing her as a “publishing powerhouse.” What bloggers are you watching in 2017? The post Bloggers to Watch in 2017 appeared first on ProBlogger. Alexis Grant. Over To You.

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Blogger Editorial Agency Writer 50

Neil Patel

MAY 4, 2021

Content strrategy can be a vague concept, but for the purposes of this post, we mean things like publishing cadence, tone and voice of the author, and content elements (text, graphs, etc.). While I enjoy my time on certain channels more than others, I don’t play favorites when engaging with my audiences. Create a Content Strategy.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

The Write Life

DECEMBER 5, 2022

Whatever form you use to publish your books, traditional or self-publishing, affiliate marketing is a great way to earn a second income stream through your platform. With countless books being published in both spheres, daily, making money from writing can feel daunting. billion in 2017. billion by 2022, up from $5.4

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Website Marketing Writing Sales 64

Neil Patel

DECEMBER 16, 2020

You are regularly posting content, so you’re starting to build up an audience. A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense. You promote a product to your followers, and if they purchase through your affiliate link, you get a cut of the profits.

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Marketing Social Media Promotion Script 134

ProBlogger

JANUARY 24, 2017

Alienating your existing or potential audience is a surefire way to drive your traffic into the ground. Getting published at notable outlets is a big deal for any marketer. Every publisher knows what you’re doing, and it just makes you seem washed up and disingenuous. I mean tell a story that your audience hasn’t heard before.

Blog 48

Blog Blogging Creativity Brand Awareness 48

ProBlogger

JANUARY 24, 2017

Alienating your existing or potential audience is a surefire way to drive your traffic into the ground. Getting published at notable outlets is a big deal for any marketer. Every publisher knows what you’re doing, and it just makes you seem washed up and disingenuous. I mean tell a story that your audience hasn’t heard before.

Blog 47

Blog Blogging Creativity Brand Awareness 47

Neil Patel

SEPTEMBER 13, 2021

As marketers and publishers, we need to work around these barriers and use popup ads for the powerful advertising tool that they are and communicate important CTAs with our audience. Promotional popups on Squarespace are available as a premium feature for Business and Commerce plans. Select a lightbox category.

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Script Advertising Ads Marketing 122

Neil Patel

JANUARY 13, 2021

It’s an audience that can’t be ignored. I regularly tweet and use my Twitter account to promote my blog posts and other content. It’s an audience worth paying attention to, even if only a small percentage can see any given tweet. It’s an audience I couldn’t reach on my own, and that endorsement increases my audience.

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Social Media Promotion Media Brand Awareness 137

Smart Blogger

NOVEMBER 2, 2022

In 2017, 57% of people aged 16-64 reported discovering brands through celebrity endorsements. Influencers consistently create and publish popular web content. BetterHelp has one with YouTubers Super Carlin Brothers , who promote the service in many of their videos. 20+ Examples of (Effective) Social Proof. Influencer Marketing.

Brand Awareness 99

Brand Awareness Social Media Food Promotion 99

Neil Patel

JANUARY 27, 2021

38% of marketers publish new content at least weekly, while 91% of the most successful business bloggers publish at least once per week. You have to promote and measure. According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Content Marketing Institute

DECEMBER 12, 2017

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. HANDPICKED RELATED CONTENT: Convert Your Most Vital (and Most Ignored) Audience Into Brand Ambassadors.

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Content Marketing Marketing Content Audience 111

The Creative Penn

APRIL 29, 2024

In the intro, TikTok ban signed into law in the USA [ The Verge ]; No One Buys Books [ Elle Griffin ]; Please stop bashing book publishing [ Publishing Confidential ]; The Hotsheet ; Books sell, but book doesn't [ Seth Godin ]. Joanna: Now you were last on the show in 2017. ” They think of Instagram as it was in 2017.

Marketing 52

Marketing Social Media Creativity Publisher 52

Smart Blogger

JUNE 5, 2023

Mastodon Mastodon was launched in 2017 as an open-source alternative to Twitter, and has a similar feel and functionality. Who Should Use Minds A content creator who loves the idea of earning and using cryptocurrency to promote their work. Number of Users 2.5 Vero Vero is a social media platform focused on music, video and other art.

Social Media 111

Social Media Content Creator Utilities Agency 111

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Podcasting can be an intimate way to interact with your audience, says @joderama. Click To Tweet.

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Brand Storytelling Creativity Content Marketing 105

Content Marketing Institute

OCTOBER 22, 2017

HANDPICKED RELATED CONTENT: How to Take an Audience-First Approach to Your Content. Outbound marketing consists mainly of promotional messages that try to tell consumers how great a brand, product, or service is. More than 615 million devices now have ad-blocking software, according to PageFair 2017 Global Adblock Report.

Content Marketing 111

Content Marketing Persuasion Marketing Content Creation 111

ProBlogger

JANUARY 2, 2017

An Alternate Resolution to Transform Your Blogging in 2017 . Further Resources on An Alternate New Year’s Resolution That Will Transform Your Blogging for 2017. If you’re looking at the New Year, 2017, and wondering how to make it the best year for your blog, I hope this episode will help you do just that. Happy New Year!

Blog 29

Blog Blogging Blogger Social Media 29

Content Marketing Institute

DECEMBER 19, 2018

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging.

Content Marketing 85

Content Marketing Government Marketing Food 85

Neil Patel

APRIL 9, 2021

Google opened its post feature it to all businesses in 2017. Some examples include: Highlighting a new line of fall clothing with various product images Showcasing an upcoming event you are trying to promote Using a gif to relive a game-winning shot with your audience Sharing a text update on a recent company advancement.

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Sales IT Text Retail 145

Smart Blogger

MARCH 14, 2023

Chapter 10: Boost Your Traffic, Promote Your Blog, & Master Social Media Chapter 11: Build Your Email List Chapter 12: Make Money Blogging 1. These questions will let you know whether or not there’s an existing audience for your topic. They hunt for an audience no one else is serving. Where will your audience come from?

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Blog Blogging Social Media Blogger 111

The Creative Penn

NOVEMBER 13, 2023

But first up— Tell us a bit more about you and how you got into writing and publishing. I had a bunch of publishing contracts, and they all went very badly. I don't know if I can release this book any better than these publishers, but I know for sure I can release them just as bad. You're kind of one of my gurus at the moment.

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Retail Prose Sales Script 98

Content Marketing Institute

DECEMBER 7, 2018

According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. Social media promotion: Zapier. In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. Cost: Free trial; tiered pricing starting at $20 per month).

Content Marketing 96

Content Marketing Proofreader Marketing Editorial Team 96

The Creative Penn

NOVEMBER 20, 2022

This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. I mean, yeah, it's a nice piece of social proof, but you want to continue promoting this book on an ongoing basis. It was really important to be commercially published.

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Publisher Publishing Publishing Creativity 98

Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Helpful Hint: Facebook prioritizes longer videos (3+ minutes) and content that engages the audience and sparks conversation. Facebook is all about personalized content, and Facebook Watch lets you upload videos right to your target audience.

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Script Engagement Ads Content Creator 129

The Creative Penn

APRIL 21, 2024

In the intro, BookVault bespoke printing options ; Harper Collins partners with Eleven Labs for AI-narrated non-English audiobooks [ Publishing Perspectives ]; AI Publishing Formula Podcast ; Brave New Bookshelf Podcast ; “I’m not worried about AI, because I got my mojo working.” Thorn Coyle explains more in this episode.

Social Media 52

Social Media Publisher Publishing Publishing 52

Buffer

JULY 27, 2017

We have published more than 1,000 posts—and we’re honored to receive more than 1.5 sessions in May 2017. sessions in May 2017. After several iterations of our content and through studying our blog posts data , we uncovered that our audience enjoys our long-form, educational blog posts.

Editorial 52

Editorial Social Media Blog Blogging 52

ProBlogger

JANUARY 2, 2017

An Alternate Resolution to Transform Your Blogging in 2017 . Further Resources on An Alternate New Year’s Resolution That Will Transform Your Blogging for 2017. If you’re looking at the New Year, 2017, and wondering how to make it the best year for your blog, I hope this episode will help you do just that. Happy New Year!

Blog 20

Blog Blogging Blogger Social Media 20

The Creative Penn

JULY 31, 2023

In the intro, Draft2Digital acquires SelfPubBookCovers ; Different types of creative energy [ Self Publishing Advice ]; Twitter becomes X [ The Verge ]; TikTok text posts [ The Verge ]; What AI can help you do in 30 mins [ Ethan Mollick ]; Discovery Writing with ChatGPT by J. That works for them, they publish books. It's very exciting.

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Collaboration Writing Hospitality Finance 98

The Creative Penn

JUNE 19, 2023

With its detailed reports on how to improve your writing and integration with Scrivener amongst other software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Damon: It is a decade in indie publishing, right? The writing thing really came about because of indie publishing.

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Copy Sales Publisher Publishing 98

Content Marketing Institute

SEPTEMBER 6, 2018

Each one has demonstrated the important role content can play in embracing change – whether it’s attracting new audiences, pursuing new business opportunities, or sharing a new vision for tomorrow. 4 weeks after @caclosets debuted its magazine, it was generating $42 for every $ spent. EditorStahl #CMWorld Click To Tweet.

Content Marketing 72

Content Marketing Editorial Healthcare Entertainment 72

ContentWriters

OCTOBER 14, 2022

In 1900, singer and actress Hilda Clark were featured in Coke’s ads (some of which were on tin trays – an early form of practical product promotion) as the 20th century began. Pepsi experienced a marketing failure in 2017 when model Kendall Jenner offered Pepsi to a police officer amid protests in its commercials.

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Ads Food Marketing Advertising 98

Moz

AUGUST 7, 2019

2017 - Sept. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. January 2017–June 2018. However, I firmly believe that the homepage redesign (in July 2017) was a tremendous enabler of growth.

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Media SEO Keywords Sales 49

Content Marketing Institute

AUGUST 9, 2018

And no longer will marketers send promotions to huge swaths of their audience. Instead, promotions will be designed uniquely for prospects based on a wide range of signals, from cart abandonment in retail to which times of day an individual is most likely to sign up for a conference.

Marketing 59

Marketing Retail Entertainment Manufacturing 59