Jane Friedman

MARCH 4, 2024

Substack launched in 2017 and in its early days, I saw it as a fantastic, easy-to-use platform for starting a paid newsletter. There are a few reasons for that, but the biggest by far is that my free newsletter is a better marketing and promotion vehicle than the paid one. She’s 100% right. Even then, I might still continue it.

Writer 115

Writer Retail Publisher Publishing 115

ProBlogger

APRIL 12, 2017

According to a recently published report by email Monday, email marketing has an ROI of 3800% ($38 in return for every $1 spent). But it’s 2017, so you need to be a bit more creative and find new ways to effectively deliver your lead magnet to your audience and persuade them to join your list. Source: Quicksprout.

Landing Page 55

Landing Page Promotion Food Lead Generation 55

ProBlogger

APRIL 19, 2017

I featured Alexis as one of the 20 Bloggers to Watch in 2012 describing her as a “publishing powerhouse.” What bloggers are you watching in 2017? The post Bloggers to Watch in 2017 appeared first on ProBlogger. Neil has taken a different approach to meet the needs of his audience. Alexis Grant. Over To You.

Blogger 50

Blogger Editorial Agency Writer 50

Article Writing

MAY 10, 2023

To reap the most benefits from every post you make, you also need to get in the habit of promoting your guest post. Why Start Promoting Your Guest Post? For one thing, we’ve talked a lot about how getting a guest post accepted and published is about building a relationship with the site or publication that uses it.

Post 52

Post Social Media Promotion Copy 52

Contently

FEBRUARY 16, 2023

As NLP evolves and becomes more sophisticated, experts predict the market will reach over $43 billion by 2025 —14 times its size in 2017. Using NLP, Google categorizes search queries into four categories —navigational, transactional, promotional, and commercial. GPT-3 is now the underlying language model for dozens of technology tools.

SEO 134

SEO Search Engine Optimization Content Keywords 134

ProBlogger

JANUARY 24, 2017

Getting published at notable outlets is a big deal for any marketer. But getting a publisher’s ear can be easier said than done. Case in point: the blog I edit at RankPay is a relatively low-key affair, but nevertheless I bet you’d be surprised by the sheer volume of pitches I get from writers looking to get published.

Blog 48

Blog Blogging Creativity Brand Awareness 48

ProBlogger

JANUARY 24, 2017

Getting published at notable outlets is a big deal for any marketer. But getting a publisher’s ear can be easier said than done. Case in point: the blog I edit at RankPay is a relatively low-key affair, but nevertheless I bet you’d be surprised by the sheer volume of pitches I get from writers looking to get published.

Blog 47

Blog Blogging Creativity Brand Awareness 47

Neil Patel

MAY 4, 2021

Content strrategy can be a vague concept, but for the purposes of this post, we mean things like publishing cadence, tone and voice of the author, and content elements (text, graphs, etc.). The Lafayette Company’s Ellen Carmichael’s biggest tweet of 2017, for example, combined the 2016 presidential election with the 2017 Super Bowl.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

The Write Life

DECEMBER 5, 2022

Whatever form you use to publish your books, traditional or self-publishing, affiliate marketing is a great way to earn a second income stream through your platform. With countless books being published in both spheres, daily, making money from writing can feel daunting. billion in 2017. What Is Affiliate Marketing?

Website 64

Website Marketing Writing Sales 64

Neil Patel

SEPTEMBER 13, 2021

As marketers and publishers, we need to work around these barriers and use popup ads for the powerful advertising tool that they are and communicate important CTAs with our audience. Promotional popups on Squarespace are available as a premium feature for Business and Commerce plans. Select a lightbox category. Squarespace Popup Ads.

Script 122

Script Advertising Ads Marketing 122

Neil Patel

DECEMBER 16, 2020

A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense. You promote a product to your followers, and if they purchase through your affiliate link, you get a cut of the profits. So, you dive into affiliate marketing, which has a lot of earning potential.

Marketing 134

Marketing Social Media Promotion Script 134

Freelance Writing Jobs

JULY 7, 2023

Shooter Flash: Monthly Shooter Flash spotlights bitesize brilliance with one winning story each month, which we publish online (plus in an annual anthology) and trumpet on social media. Danuta Gleed’s first collection of short fiction, One of the Chosen, was posthumously published by BuschekBooks. The editors will judge.

Writing 98

Writing Prose Creativity Publisher 98

ProBlogger

JANUARY 2, 2017

An Alternate Resolution to Transform Your Blogging in 2017 . Further Resources on An Alternate New Year’s Resolution That Will Transform Your Blogging for 2017. If you’re looking at the New Year, 2017, and wondering how to make it the best year for your blog, I hope this episode will help you do just that. Happy New Year!

Blog 29

Blog Blogging Blogger Social Media 29

Smart Blogger

NOVEMBER 2, 2022

In 2017, 57% of people aged 16-64 reported discovering brands through celebrity endorsements. Influencers consistently create and publish popular web content. BetterHelp has one with YouTubers Super Carlin Brothers , who promote the service in many of their videos. 20+ Examples of (Effective) Social Proof. Influencer Marketing.

Brand Awareness 92

Brand Awareness Social Media Food Promotion 92

Neil Patel

JANUARY 27, 2021

38% of marketers publish new content at least weekly, while 91% of the most successful business bloggers publish at least once per week. You have to promote and measure. According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Neil Patel

JANUARY 13, 2021

I regularly tweet and use my Twitter account to promote my blog posts and other content. You Target Them With a Promoted Post. Use promoted posts to reach an audience when you’re starting out (and even when you’re a large corporation with a huge following). Promote Twitter on Facebook. I’m up to 378,000 followers.

Social Media 137

Social Media Promotion Media Brand Awareness 137

Freelance Writing Jobs

JULY 7, 2023

Shooter Flash: Monthly Shooter Flash spotlights bitesize brilliance with one winning story each month, which we publish online (plus in an annual anthology) and trumpet on social media. Danuta Gleed’s first collection of short fiction, One of the Chosen, was posthumously published by BuschekBooks. The editors will judge.

Writing 79

Writing Prose Creativity Publisher 79

Content Marketing Institute

JANUARY 8, 2018

LEGO publishes a magazine every other month and they’ve had huge success. We need to publish a magazine too! . You’re probably familiar with the “four Ps” of marketing (price, product, promotion, and place). HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity.

Creativity 111

Creativity IT Content Projects 111

Kayleigh Moore

JANUARY 6, 2022

I cut my reporting work back quite a bit this past year, pitching and publishing just a few pieces on retail trends and sustainable fashion over the past 12 months. Live and learn. Reporting work. The reason: I was busy, it doesn’t pay much, and my inspiration well was a little dry. Writing resources. Want to read past year-in-review posts?

Retail 130

Retail Consulting Freelance Food 130

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 108

Brand Storytelling Creativity Content Marketing 108

Content Marketing Institute

DECEMBER 19, 2018

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging.

Content Marketing 88

Content Marketing Government Marketing Food 88

The Creative Penn

MAY 12, 2023

How authors might approach co-creating with AI if they want to work with traditional publishers What remains the same despite advances in technology: “Creative AI is going to change everything. Then I would each generate one sentence of a love story, and I published that in Lit Hub a couple of years ago now.

Writing 98

Writing Prose Text Creativity 98

Content Marketing Institute

DECEMBER 7, 2018

According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. Social media promotion: Zapier. In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. Cost: Free trial; tiered pricing starting at $20 per month).

Content Marketing 99

Content Marketing Proofreader Marketing Editorial Team 99

Content Marketing Institute

DECEMBER 12, 2017

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. Apple will buy Disney in a few years, says @JoePulizzi. Predictions2018 Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Audience 111

ProBlogger

JANUARY 2, 2017

An Alternate Resolution to Transform Your Blogging in 2017 . Further Resources on An Alternate New Year’s Resolution That Will Transform Your Blogging for 2017. If you’re looking at the New Year, 2017, and wondering how to make it the best year for your blog, I hope this episode will help you do just that. Happy New Year!

Blog 20

Blog Blogging Blogger Social Media 20

Content Marketing Institute

OCTOBER 22, 2017

Outbound marketing consists mainly of promotional messages that try to tell consumers how great a brand, product, or service is. More than 615 million devices now have ad-blocking software, according to PageFair 2017 Global Adblock Report. Businesses publishing 16-plus posts a month get almost 3.5 Click To Tweet. Guess what.

Content Marketing 111

Content Marketing Persuasion Marketing Content Creation 111

The Creative Penn

NOVEMBER 20, 2022

This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. I mean, yeah, it's a nice piece of social proof, but you want to continue promoting this book on an ongoing basis. It was really important to be commercially published.

Publisher 98

Publisher Publishing Publishing Creativity 98

The Creative Penn

APRIL 21, 2024

In the intro, BookVault bespoke printing options ; Harper Collins partners with Eleven Labs for AI-narrated non-English audiobooks [ Publishing Perspectives ]; AI Publishing Formula Podcast ; Brave New Bookshelf Podcast ; “I’m not worried about AI, because I got my mojo working.” Thorn Coyle explains more in this episode.

Social Media 52

Social Media Publisher Publishing Publishing 52

Content Marketing Institute

MARCH 1, 2018

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. On one fateful week in August 2017, after months of sweating, we published our findings on three tests. Resolved to do better, in 2016 we began creating premium content monthly.

Brand 94

Brand IT Editorial Team Social Media 94

Content Marketing Institute

AUGUST 9, 2018

And no longer will marketers send promotions to huge swaths of their audience. Instead, promotions will be designed uniquely for prospects based on a wide range of signals, from cart abandonment in retail to which times of day an individual is most likely to sign up for a conference. WashPost HS Sports (@WashPostHS) September 2, 2017.

Marketing 62

Marketing Retail Entertainment Manufacturing 62

ContentWriters

OCTOBER 14, 2022

In 1900, singer and actress Hilda Clark were featured in Coke’s ads (some of which were on tin trays – an early form of practical product promotion) as the 20th century began. Pepsi experienced a marketing failure in 2017 when model Kendall Jenner offered Pepsi to a police officer amid protests in its commercials.

Ads 98

Ads Food Marketing Advertising 98

The Creative Penn

NOVEMBER 4, 2022

Traditional publishing is not a monolithic thing. There are different kinds of publishers, and authors want different things out of a publishing deal and relationship. Georgina Cross talks about her experience with two different traditional publishers and the pros and cons of each. Welcome to the show, Georgina.

Publisher 98

Publisher Publishing Publishing Banking 98

Moz

AUGUST 7, 2019

2017 - Sept. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. January 2017–June 2018. However, I firmly believe that the homepage redesign (in July 2017) was a tremendous enabler of growth.

Media 49

Media SEO Keywords Sales 49

ProBlogger

JANUARY 26, 2022

In this strategy (or lack of strategy), bloggers simply publish content and then wait for visitors to stumble upon it. Because it means that you will be able to further promote your website – and they, in return, can further promote theirs,” says one blogger. You Have a “Come and Find Me” Strategy.

Blog 48

Blog Blogging Lead Generation Social Media 48

Content Marketing Institute

SEPTEMBER 6, 2018

California Closets is a high-end, closet-space-management business rooted in the belief that a well-organized environment – one that’s characterized by quality, impeccable style, and custom functionality – promotes beneficial creativity, relaxation, and focus. EditorStahl #CMWorld Click To Tweet.

Content Marketing 75

Content Marketing Editorial Healthcare Entertainment 75

Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. We moved quickly and increased our payout from total in-stream ads by 20% compared to the previous half,” Maycie Timpone, Executive Director, Video & Publishing at BuzzFeed, told Facebook. Here in the U.S., Paid Online Events.

Script 129

Script Engagement Ads Content Creator 129

Content Marketing Institute

NOVEMBER 20, 2017

It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. Promotion, the fourth category of the AI framework, relates to AI for social media. Similarly, in October 2016, the lingerie retailer Cosabella replaced its digital agency with an AI platform named Albert. “It

Marketing 107

Marketing Content Agency Content Marketing 107