Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. And what does this technology cost?

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Content Creation Content Editorial Team Storytelling 107

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention.

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Content Marketing Storytelling Marketing Content 87

The Creative Penn

MAY 6, 2024

Join my Community at Patreon.com/thecreativepenn Chelle Honiker is the co-founder and publisher of Indie Author Magazine , Indie Author Training, Indie Author Tools, and Direct2Readers.com. In 2016/2017, I was in Austin, Texas, and I went to a bunch of meetings for NaNoWriMo. Chelle Honiker gives some mindset and practical tips.

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Social Media Creativity Education Storytelling 52

The Creative Penn

AUGUST 21, 2023

In the intro, Kobo Plus expands to audiobooks in Australia & New Zealand; Thoughts on the changing publishing environment based on Thrillerfest Audios (well worth buying!), What specifically got me into publishing, was my wife decided to write some books, some nonfiction books about styling. So welcome to the show, Joe.

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Insurance Creativity Advertising Publisher 98

Content Marketing Institute

SEPTEMBER 6, 2018

Each one has demonstrated the important role content can play in embracing change – whether it’s attracting new audiences, pursuing new business opportunities, or sharing a new vision for tomorrow. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. Play Magazine. Finalist: Project of the Year).

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The Creative Penn

JUNE 19, 2023

With its detailed reports on how to improve your writing and integration with Scrivener amongst other software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Damon: It is a decade in indie publishing, right? The writing thing really came about because of indie publishing.

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Copy Sales Publisher Publishing 98

Buffer

JULY 27, 2017

We have published more than 1,000 posts—and we’re honored to receive more than 1.5 sessions in May 2017. sessions in May 2017. After several iterations of our content and through studying our blog posts data , we uncovered that our audience enjoys our long-form, educational blog posts.

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Editorial Social Media Blog Blogging 52

The Creative Penn

FEBRUARY 24, 2023

From the headlines this week, “Sci-fi publisher Clarkesworld halts pitches amid deluge of AI-generated stories.” [ The Guardian ] and “Hundreds of AI-written books flood Amazon.” [ The Independent ]. Here are the highlights and the full transcript is below. But as ever, the headlines are clickbait and we need to have a more nuanced approach.

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Text Creativity Publisher Publishing 98

The Creative Penn

JANUARY 30, 2023

With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. So first up — Tell us a bit more about you and how you got into writing and publishing. Steve: Thank you very much. I started off as an F-16.

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Advertising Copy Sales Publisher 98

Content Marketing Institute

NOVEMBER 13, 2017

But, when I sat down to develop a presentation applicable to a wide audience, I was stumped. Because no model exists, I set out to create a framework: Initially, this framework was based on the T-shaped professional model that Moz , Buffer , and many others have published. Audience acquisition. Storytelling.

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ProBlogger

SEPTEMBER 4, 2017

Storytelling. Bloggers to Watch in 2017. I’m the blogger behind problogger.com , a blog, podcast, event, job board, series of ebooks and a whole lot more all designed to help you as a blogger to start an amazing blog, to grow an audience, to create content that will change the world and make money from your blog.

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Content Storytelling Blog Blogging 48

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Places you’d love to get a guest post published. No matter how much blogging and social media changes, the ultimate way we connect with our audience is storytelling.

Editorial 49

Editorial Social Media Blog Blogging 49

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Places you’d love to get a guest post published. No matter how much blogging and social media changes, the ultimate way we connect with our audience is storytelling.

Editorial 42

Editorial Social Media Blog Blogging 42

ProBlogger

SEPTEMBER 25, 2017

Bloggers to Watch in 2017. If you are able to get an interview with a person of note in your industry, you might want to publish a profile article about the person, this is an article that you write about a person, drawing on some of the information that you get in the interview. You could do one that’s storytelling.

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Content Blog Blogging Search Engine Optimization 44

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

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Brand Content Storytelling Editorial Team 103

ProBlogger

DECEMBER 11, 2017

I wanna encourage you today, as we approach the end of 2017, move into a new year, to put this on your today list. It is going to go to a smaller audience than potentially your blog. Essentially every time you publish a blog post, you send an email sending people to that blog post or you actually email the blog post itself.

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Promotion Text Blogger Publisher 47

Content Marketing Institute

DECEMBER 11, 2018

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting , new tech capabilities emerging, audiences growing ever more fragmented and distracted , and the like – it’s hard enough for practitioners to keep up with what’s happening now , let alone keep our eyes firmly fixed on the horizon.

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Content Marketing Storytelling Marketing Content 107

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher.

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Brand Contractor Editorial Content 98

ProBlogger

JULY 3, 2017

Actually the biggest benefit has been that it’s built a relationship with my audience. I know some people edit those things out, but I think and I hope my audience forgives those stumbles. We used to publish on the blog, on ProBlogger, 10 times a week, and we’ve really scaled that back to 2 posts a week. I’ve made one before.

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Content Creator Blogger Blog Blogging 49

Content Marketing Institute

MARCH 21, 2018

Here’s how it could work: Pick 16 articles published in four of your primary categories. It also gives you insight into who (outside of the analytics team members) may have the best insights into your top-performing content and what best engages your audience. Take the contest to your audience members. Pick the metric (i.e.,

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Content Marketing Marketing Content Storytelling 97

Content Marketing Institute

FEBRUARY 1, 2018

Happier audiences! In her Content Marketing World talk, Structuring Content for Dynamic Storytelling , content strategist Carrie Hane details what it means to set your content free by structuring it – and why marketers should care. How have your audiences – and your company – benefited from your content being set free by structure?

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Content Medical Storytelling Text 91

Content Marketing Institute

DECEMBER 27, 2017

Your target audience: The “who” – the one category of consumers your content can benefit most and what’s in it for them. Think of it as building a road map of the content experience you intend to cultivate and how it will connect your business with your audience – and move both closer to achieving their goals.

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Content Marketing Institute

DECEMBER 13, 2017

As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. Here’s the opening sentence: Content promotion is a subject in the promotion universe relating to publishing important messaging to a specific audience white papers will be an example of this. I paid $1.90 The result?

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Content Creator Content Creation Content Storytelling 100

Content Marketing Institute

APRIL 19, 2018

If you feel like you’ve exhausted topics, engage with your audience by creating lighter content. There’s only so much traditional marketing my audience can hear before tuning out. I did a Facebook Live video with the owner during the event on the magazine’s Facebook page and had a small audience. Everyone had a blast.

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Creativity Healthcare Digital Marketing Projects 111

Content Marketing Institute

OCTOBER 24, 2017

As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. Among the components of your plan should be an outline of the core message you want to communicate, how you want the audience to react, and what the next steps are that you want them to take after viewing. When to use them.

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Script Content Storytelling Social Media 103

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ).

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Content Marketing Transportation Marketing Content 93

Content Marketing Institute

AUGUST 14, 2018

Jason Schemmel , social media manager, Harper Collins Christian Publishing. Wish would die: Explainer videos made to go “viral” without any understanding of who the target audience should be. You have to build the right audience that is highly valuable to your brand, not just aggregate “likes” for the sake of a big number.

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Content Marketing Marketing Storytelling Content 96

Content Marketing Institute

OCTOBER 20, 2017

See what inspires you given your content marketing strategy , audience, and formats. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Designed as charts or graphs, it can make it easier for your audience to comprehend your message than with text only. Data-driven visuals.

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Blog Post Post Content Blog 110