2017 Brand Creativity Storytelling 
Content Marketing Institute
FEBRUARY 9, 2018
Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate says.
Neil Patel
APRIL 1, 2021
Let’s look at non-fungible tokens (NFTs) and how brands can use NFTs in their marketing campaigns. In 2017, CryptoKitties , a blend between Tamagotchi and trading cards, exploded onto the scene. Why Are Non-Fungible Tokens (NFTs) Important to Brands? What does this have to with your brand and marketing strategy ?
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Content Marketing Institute
JANUARY 31, 2018
For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.
Content Marketing Institute
JULY 6, 2018
Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” Click To Tweet.
Content Marketing Institute
DECEMBER 25, 2017
2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Making sense of AI, plus ideas about hiring ( April 2017 ).
Content Marketing Institute
MAY 22, 2018
You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Every creative asset you produce must be supported by strategic #contentmarketing decisions, says @joderama. Inspiring brand examples of content marketing success.
Content Marketing Institute
AUGUST 10, 2018
This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” Today, he’s the senior manager of brand strategy. content team’s work is viewed as a strategic player in the whole brand.
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