Content Marketing Institute

FEBRUARY 14, 2018

When it comes to promoting this vast variety of library activities and resources on social media, the Public Library of Cincinnati and Hamilton County has experimented with content for each platform, from Instagram to Pinterest to Snapchat, setting goals for each one and choosing to focus on those that prove to be most effective. @webmastergirl ?@CincyLibrary

Social Media 98

Social Media Content Creativity Content Marketing 98

Content Marketing Institute

APRIL 6, 2018

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Brand voice.

Content Marketing 110

Content Marketing Marketing Portfolio Content 110

Content Marketing Institute

AUGUST 10, 2018

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” Today, he’s the senior manager of brand strategy. content team’s work is viewed as a strategic player in the whole brand.

Content Marketing 60

Content Marketing Art Director Creative Director Storytelling 60

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Don’t write “velcro.”

Content Marketing 85

Content Marketing Government Marketing Food 85

Content Marketing Institute

FEBRUARY 28, 2018

With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. “We were a faceless brand.

Content Marketing 102

Content Marketing IT Marketing Content 102

The Creative Penn

MAY 6, 2024

In 2016/2017, I was in Austin, Texas, and I went to a bunch of meetings for NaNoWriMo. We're responsible for writing the book, and then also making sure it's edited, and making sure that it's got a great blurb, and got a great cover, and got things that are on brand, and then we have to be responsible for marketing.

Social Media 52

Social Media Creativity Education Storytelling 52

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017). Make Blue Ocean Shift the first step in reinvention.

Content Marketing 86

Content Marketing Storytelling Marketing Content 86

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. WashPost HS Sports (@WashPostHS) September 2, 2017. WashPost HS Sports (@WashPostHS) September 2, 2017. How brands can use bots for content creation.

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

Neil Patel

JANUARY 21, 2021

In the past, organic search drove most website visitors , crushing non-organic channels like paid search and social media. Today, social media, email, and paid ads often lead the pack in driving organic traffic — but that can vary drastically by industry. Mobile and Local SEO: An SEO Friendship.

Keywords 145

Keywords Text SEO Social Media 145

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. HANDPICKED RELATED CONTENT: Print’s Very Much Alive: Magazine Examples From 9 Brands. Healthcare IT News Australia. Play Magazine.

Content Marketing 72

Content Marketing Editorial Healthcare Entertainment 72

The Creative Penn

MAY 27, 2024

While mastering the craft of fantastical storytelling, Adam simultaneously embraces the rewarding challenges of family life as well as being an authorpreneur. Adam: Well, I started writing around 2017. So not only am I writing a brand new series in a brand new genre, which is LitRPG, which I am having an absolute blast with that.

Marketing 52

Marketing Hospitality Healthcare Sales 52

Buffer

JULY 27, 2017

sessions in May 2017. And no matter what type of post we’re creating, the aim is to help marketers and small businesses to become more successful on social media. For instance, when our post on headline formulas  performed well, we thought of ideas like copywriting formulas  and storytelling formulas.

Editorial 52

Editorial Social Media Blog Blogging 52

Content Marketing Institute

JULY 11, 2018

Every retail brand must continue to be highly strategic when it comes to its marketing spend – including how to allocate your content marketing budget and team resources. Of course, the call to “get with the times” doesn’t just apply to digital brand interactions. Content that sells a brand’s advantages. Investing in automation.

Retail 79

Retail Content Education Content Marketing 79

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Ideas about growing your social media. Brands you’d like to work with. How I Use Edgar to Increase The Effectiveness of My Social Media Strategy. Dream a dream.

Editorial 49

Editorial Social Media Blog Blogging 49

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Ideas about growing your social media. Brands you’d like to work with. How I Use Edgar to Increase The Effectiveness of My Social Media Strategy. Dream a dream.

Editorial 42

Editorial Social Media Blog Blogging 42

The Creative Penn

AUGUST 21, 2023

It can be on-brand for you. On the flip side, and you're doing both with what you have set up, but on your nonfiction side, people can come there and you can really clearly articulate to them what your brand promises around where you're gonna help them write. What is my brand promise? So that's the bit that becomes unmanageable.

Insurance 98

Insurance Creativity Advertising Publisher 98

Content Marketing Institute

JANUARY 16, 2018

Consider this: While CMI’s research shows tactics like social media, videos, and infographics have adoption rates of well over 50%, only 4% of marketers say they are working with machine-learning-driven content formats like virtual reality or augmented reality. Artificial intelligence in many forms. Click To Tweet.

Brand 102

Brand Content Storytelling Editorial Team 102

Content Marketing Institute

APRIL 26, 2018

Your peers – even at brands lauded for their content approach – struggle with the same issues. At the recent Intelligent Content Conference, Robert Rose, CMI’s chief strategy advisor, questioned the leaders of notable content brands about how they tackle the issues. Build a Content Brand. Well, guess what?

Brand 97

Brand Contractor Editorial Content 97

ProBlogger

SEPTEMBER 25, 2017

Bloggers to Watch in 2017. History of (topic/brand/product/industry). It’s the type of content that you continue to promote on social media again and again, it tends to do quite well in Google. One of the things that people do on Google all the time, and on social media, is search for information about people.

Content 44

Content Blog Blogging Search Engine Optimization 44

Content Marketing Institute

DECEMBER 11, 2018

In 85+ Predictions on Content Marketing in 2019 , you’ll see thoughts from experts on the role new technologies like AI and voice response will play in our content strategies; how our usage of techniques like email, video, and social media might shift; which storytelling formats and platforms will drive our audience’s conversations; and lots more.

Content Marketing 106

Content Marketing Storytelling Marketing Content 106

Content Marketing Institute

JULY 20, 2018

In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. Entertainment marketing created their content, brand created their content, social created their content.

Storytelling 54

Storytelling Entertainment Social Media Collaboration 54

ProBlogger

DECEMBER 11, 2017

You might even think email is dead (or at least old-fashioned), and that you’re better off building connections through social media. I wanna encourage you today, as we approach the end of 2017, move into a new year, to put this on your today list. Which is nothing new, by the way. It drives a lot of traffic every week.

Promotion 47

Promotion Text Blogger Publisher 47

Content Marketing Institute

JUNE 22, 2018

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. The travel industry is “on the verge of an evolutionary leap, where the relationship between customer and brand is becoming truly real-time and relevant,” according to the Deloitte report.

Hospitality 93

Hospitality Storytelling Content Content Marketing 93

Content Marketing Institute

APRIL 13, 2018

Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). And, according to Social Media Today , referrals from Instagram “spend the longest time on e-commerce sites with an average duration of 192 seconds, which is almost double Facebook and triple Pinterest.”.

Engagement 111

Engagement Content Retail Food 111

ProBlogger

JULY 3, 2017

I made more money over that from selling eBooks than I did having a sponsor on the podcast, so I’ve always used the podcast more to monetize in that way and to build the brand but also to sell the products and the events that we have. I listen to a lot of storytelling podcasts. There’s social media.

Content Creator 49

Content Creator Blogger Blog Blogging 49

Content Marketing Institute

DECEMBER 27, 2017

Your brand story: The “what” – what specific, unique, and valuable idea you will build your content assets around (This includes your overarching content mission, as well as the topical areas you will focus on in pursuit of that mission.). 4 Metrics to Track Impact of Content Marketing on Brand Awareness.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

APRIL 19, 2018

Amber Masciorini, team lead digital PR and social media, RelationEdge Digital Agency . If you’re appealing to your customers’ emotions, they’re more likely to trust your brand. If I’ve been doing a lot of storytelling content, I’ll try an informative article instead. Look at someone else.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Content Marketing Institute

OCTOBER 24, 2017

In addition, younger generations are increasingly communicating through visual means –including GIFs, live-streaming, and social media platforms like Instagram and Snapchat. As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. Click To Tweet. When to use them.

Script 102

Script Content Storytelling Social Media 102

Moz

MAY 19, 2019

This type of data has always been of interest to marketers doing consumer research, but the rise of data journalism shows us that there is both consumer demand and almost infinite potential for great storytelling rooted in numbers. This is especially true when it comes to brands. Numbers don’t lie” vs. brand trustworthiness.

Content Marketing 58

Content Marketing Marketing Content Storytelling 58

Content Marketing Institute

OCTOBER 23, 2018

We’ve all heard the stories about how challenging it will be to forge strong bonds with this distracted and discerning demographic; industry pundits cite perceived short attention spans, disinterest in brand messaging, and general disregard for impersonal experiences as compelling reasons for marketers to regroup and refine their content strategies.

Retail 103

Retail Concept Persuasion Construction 103

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ).

Content Marketing 92

Content Marketing Transportation Marketing Content 92

Content Marketing Institute

AUGUST 14, 2018

Jason Schemmel , social media manager, Harper Collins Christian Publishing. For example, a successful listicle can be repurposed into an infographic, video, SlideShare deck, slideshow, a quiz or personality test, a series of scenic images with quotes for social media, and more. Jay Acunzo , founder, Unthinkable Media.

Content Marketing 95

Content Marketing Marketing Storytelling Content 95

Content Marketing Institute

OCTOBER 20, 2017

HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. The infographics continue to contribute to the site’s traffic, backlinks, and social media shares. Be easy to consume and share on social media. Show your brand’s human side. You do not have to use all of them.

Blog Post 110

Blog Post Post Content Blog 110