Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 105

Brand Storytelling Creativity Content Marketing 105

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. In addition to the music video, the educational effort includes behind-the-scenes footage, frequently asked questions, a quiz to test your VELCRO® legal knowledge, and an invitation to join the #dontsayvelcro “movement” on social media.

Content Marketing 85

Content Marketing Government Marketing Food 85

Content Marketing Institute

AUGUST 10, 2018

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” Glenn started at the global commercial real estate services and investment management giant as a public relations manager, then took over regional social media strategy.

Content Marketing 60

Content Marketing Art Director Creative Director Storytelling 60

Content Marketing Institute

APRIL 6, 2018

Storytelling is often done in silos at the business unit or market level. PR-friendly stunts have long been award winners at creative and marketing shows such as Cannes Lions and Effies. REI closed its doors on the big shopping day of Black Friday and brilliantly triggered a national conversation in social media.

Content Marketing 110

Content Marketing Marketing Portfolio Content 110

Content Marketing Institute

FEBRUARY 28, 2018

While it’s impossible to trace the exact impact of the videos, CEO and second-generation vintner John Jordan sees the marketing payoff when all the indicators rise together: sales, visits, social media interactions, earned media , direct sales, and per-person spending. Yes, toasting the barrels. It’s a thing. Conclusion.

Content Marketing 102

Content Marketing IT Marketing Content 102

The Creative Penn

MAY 27, 2024

While mastering the craft of fantastical storytelling, Adam simultaneously embraces the rewarding challenges of family life as well as being an authorpreneur. Adam: Well, I started writing around 2017. You've got to be creative. Adam Beswick goes into his strategies. Adam: Hi there. Thanks for having me.

Marketing 52

Marketing Hospitality Healthcare Sales 52

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017). Make Blue Ocean Shift the first step in reinvention.

Content Marketing 86

Content Marketing Storytelling Marketing Content 86

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. WashPost HS Sports (@WashPostHS) September 2, 2017. WashPost HS Sports (@WashPostHS) September 2, 2017. And what does this technology cost? JuliaEMcCoy Click To Tweet.

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

Neil Patel

SEPTEMBER 28, 2020

You likely already know how important creativity is when it comes to digital marketing. Social media, for instance, has metrics such as engagement and likes, whereas email marketing focuses more on open rates and click-throughs. Storytelling – Together, you will need to figure out what the data is really telling you.

Agency 134

Agency Digital Marketing Utilities Education 134

Content Marketing Institute

SEPTEMBER 6, 2018

California Closets is a high-end, closet-space-management business rooted in the belief that a well-organized environment – one that’s characterized by quality, impeccable style, and custom functionality – promotes beneficial creativity, relaxation, and focus. Healthcare IT News Australia. Play Magazine. Finalist: Project of the Year).

Content Marketing 72

Content Marketing Editorial Healthcare Entertainment 72

Buffer

JULY 27, 2017

sessions in May 2017. And no matter what type of post we’re creating, the aim is to help marketers and small businesses to become more successful on social media. We first hit one million sessions in a calendar month during March 2015 —a full 4 years after launching— and after months of floating around 1.1

Editorial 52

Editorial Social Media Blog Blogging 52

The Creative Penn

FEBRUARY 24, 2023

After many years of people saying, “AI can never be creative, AI could never write fiction (i.e. How can we use the tools to achieve our creative purpose in an ethical manner, and understand that we need to curate, edit, and take responsibility for any usage? Do you know how many times Amazon has been ‘flooded’ with spam books?

Text 98

Text Creativity Publisher Publishing 98

Content Marketing Institute

NOVEMBER 13, 2017

Skills needed when growing programs: Social media management. In The Creative Group 2017 Salary Guide , the authors explain: Creatives with skills outside their specialty are highly marketable. Storytelling. Editorial planning. Content creation. Editing / proofreading. Email management. Audience acquisition.

Content Marketing 74

Content Marketing Marketing Content Search Engine Optimization 74

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Ideas about growing your social media. 5 Ways I Use Habits to Stay Creative and Productive When Working From Home. Find your creativity. Go get ’em tiger!

Editorial 49

Editorial Social Media Blog Blogging 49

Content Marketing Institute

JULY 11, 2018

In fact, the retail landscape is so rich with opportunities that all you may need is the right content experience – and a bit of creative ingenuity. The #retail landscape is rich w/ content experiences with the right creative ingenuity, says @joderama. Click To Tweet. Agility, anticipation, and preparation are key. Click To Tweet.

Retail 79

Retail Content Education Content Marketing 79

The Creative Penn

AUGUST 21, 2023

Plus, my next book for authors Writing the Shadow: Turn Your Inner Darkness Into Words will be out on Kickstarter in October, sign up for the pre-launch here ; Great examples of creative extras in Sara Rosett's campaign Murder in the Alps ; and I'm on the Travelling Through Podcast on a walk and talk along the canal.

Insurance 98

Insurance Creativity Advertising Publisher 98

Neil Patel

JANUARY 21, 2021

The truth is, it takes resourcefulness, dedication, persistence, and creativity. In the past, organic search drove most website visitors , crushing non-organic channels like paid search and social media. I wish I could tell you there’s a magic button that ranks your site #1 without fail.

Keywords 145

Keywords Text SEO Social Media 145

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Ideas about growing your social media. 5 Ways I Use Habits to Stay Creative and Productive When Working From Home. Find your creativity. Go get ’em tiger!

Editorial 42

Editorial Social Media Blog Blogging 42

ProBlogger

SEPTEMBER 4, 2017

Storytelling. Bloggers to Watch in 2017. 15 Project Ideas to Spark Your Creativity. If you are creating that type of content, you’re positioning yourself to be found on the ends of those searches, whether those searches would be happening on Google, or iTunes, or on social media as well. Rule of Thirds.

Content 48

Content Storytelling Blog Blogging 48

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. It will reinforce quality and creativity in content more than ever.

Content Marketing 106

Content Marketing Storytelling Marketing Content 106

Content Marketing Institute

JANUARY 16, 2018

Consider this: While CMI’s research shows tactics like social media, videos, and infographics have adoption rates of well over 50%, only 4% of marketers say they are working with machine-learning-driven content formats like virtual reality or augmented reality. Give reality a little creative license.

Brand 102

Brand Content Storytelling Editorial Team 102

Content Marketing Institute

JULY 20, 2018

In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. In mid-2017, NASCAR leaders united the teams and put Evan, who reports to NASCAR CMO Jill Gregory, in the driver’s seat.

Storytelling 54

Storytelling Entertainment Social Media Collaboration 54

Content Marketing Institute

APRIL 13, 2018

Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). And, according to Social Media Today , referrals from Instagram “spend the longest time on e-commerce sites with an average duration of 192 seconds, which is almost double Facebook and triple Pinterest.”.

Engagement 111

Engagement Content Retail Food 111

Content Marketing Institute

DECEMBER 27, 2017

Not only can it help identify and characterize the unique value your company will provide through its content, it’s also a critical component for governing your storytelling efforts and guiding your decision-making throughout the life of your program. Register by December 31, 2017 for the lowest rates! Brainstorm ideas.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity). When you’re consistently trying to use your creative brain power, it’s easy to hit a snag and become exhausted.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Content Marketing Institute

OCTOBER 24, 2017

In addition, younger generations are increasingly communicating through visual means –including GIFs, live-streaming, and social media platforms like Instagram and Snapchat. As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. Click To Tweet. When to use them.

Script 102

Script Content Storytelling Social Media 102

Moz

MAY 19, 2019

This type of data has always been of interest to marketers doing consumer research, but the rise of data journalism shows us that there is both consumer demand and almost infinite potential for great storytelling rooted in numbers. In other cases, such as if the topic is more serious, simple visualizations can be used to devastating effect.

Content Marketing 58

Content Marketing Marketing Content Storytelling 58

Content Marketing Institute

DECEMBER 21, 2017

Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ). HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. Metropolitan Museum of Art creates extension for Chrome ( February 2017 ).

Content Marketing 92

Content Marketing Transportation Marketing Content 92

Content Marketing Institute

OCTOBER 20, 2017

HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. The infographics continue to contribute to the site’s traffic, backlinks, and social media shares. Be easy to consume and share on social media. You can upload that meme on social media to promote your blog post.

Blog Post 110

Blog Post Post Content Blog 110