article thumbnail

19 Key Market Research Statistics

Backlinko

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies. billion) and China ($2.88 billion China $2.88

article thumbnail

9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. billion in the U.S. Happy BGCM planning!  The soaps sold out within hours.

Marketing 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Innovative Marketers Are Using Augmented Reality to Engage Customers

Contently

If you’re not already thinking about how augmented reality (AR) can play a role in your content marketing, you should be. This is good news for businesses and their marketing teams. In 2017, the Harvard Business Review said every business would need an AR strategy. But there’s more on the tech horizon than AI.

article thumbnail

Smartphone Usage Statistics

Backlinko

That’s set to grow to 6 billion by 2017. Daily smartphone usage currently varies between 1 hour and 54 minutes to 5 hours and 20 minutes depending on the market. Here’s a detailed breakdown of time spent using smartphones across 20 markets: Note: Data includes Android phones only. billion 2017 1.66 Today, approximately 4.88

article thumbnail

3 Ways Marketers Can Leverage Grammarly to Work Smarter (Not Harder)

Grammarly

Jennifer Bruton is a marketing professional who has worked at various tech start-ups and larger companies like Twitter and Snap Inc. More importantly, she has been a Grammarly user since 2017 and is a member of the Grammarly Collective, Grammarly’s Ambassador Program. Grammarly quickly became a game changer in her work as a marketer.

article thumbnail

TikTok vs. YouTube – Choose Your Marketing Fighter

The Hoth

In 2022, video marketing is virtually impossible to ignore, with a whopping 92% of marketers reporting that video content accounts for a significant chunk of their overall marketing strategy. . As you can imagine, both video-sharing platforms are marketing goldmines for businesses of all sizes. .

Marketing 105
article thumbnail

iPhone vs Android Statistics

Backlinko

We’ll explore the latest statistics on iPhone vs Android market share, number of iPhone vs Android smartphone users, iPhone vs Android smartphone sales and more. In the US, iPhones hold a market share of 60.77%. Here’s a detailed breakdown of iPhone vs Android market share over time: Note: Data for 2024 is incomplete (as of February).

Sales 109