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Different Traditional Publishing Experiences With Georgina Cross

The Creative Penn

Traditional publishing is not a monolithic thing. There are different kinds of publishers, and authors want different things out of a publishing deal and relationship. Georgina Cross talks about her experience with two different traditional publishers and the pros and cons of each. Welcome to the show, Georgina.

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The 10 Best Ways to Promote an Event Online

Neil Patel

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. That’s why I put together this guide to event promotion for online and in-person events.

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Publishing Frequency: Why (and How) We’re Changing Things Up

Content Marketing Institute

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Our new publishing frequency. Now, you’ll also get a digest of the other content published that week. For years, Joe has encouraged companies to get strategic about their publishing frequency decisions. Click To Tweet.

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People Round-Up, Mid October 2023

Publishing Trends

Matthew Kissner , took over as interim CEO; he was previously group executive and board chair, and acted as interim CEO from May to December in 2017. At Simon & Schuster, Ariel Snead has joined as advertising and promotions assistant. At Tin House Books , publisher Craig Popelars has stepped down after four years with the company.

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How to Turn an Essay into a Book Deal

Jane Friedman

And a great way to do this is by publishing a nutshell version of your big, central idea in essay form. How it worked for me In the summer of 2017, after months of pitching with no luck, I finally found a home for the essay I was dying to write. Step 3: Promote the hell out of your essay. Do not bet on organic success.

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Substack Is Both Great and Terrible for Authors

Jane Friedman

Substack launched in 2017 and in its early days, I saw it as a fantastic, easy-to-use platform for starting a paid newsletter. There are a few reasons for that, but the biggest by far is that my free newsletter is a better marketing and promotion vehicle than the paid one. She’s 100% right. Even then, I might still continue it.

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Why You Need a Press Release in the Digital Age

Jane Friedman

It serves as an update to her 2017 post, The Difference Between a Pitch and a Press Release. SEO (Search Engine Optimization) for press releases Having the release available on your website, your publicist’s website, publisher’s website, etc., Why send out a press release? Having a press release can boost this rank in search queries.