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Content Marketing in 2021 and Beyond

Neil Patel

Social Media Metrics (and Their Impact on Content Marketing). In 2014, social media was becoming the place to post your content. You have to promote and measure. Seven years ago, a measly 25% of marketers were measuring their social media campaigns at the individual pieces of content level.

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For the Love of Libraries: How Libraries Use Content to Tell New Stories

Content Marketing Institute

When it comes to promoting this vast variety of library activities and resources on social media, the Public Library of Cincinnati and Hamilton County has experimented with content for each platform, from Instagram to Pinterest to Snapchat, setting goals for each one and choosing to focus on those that prove to be most effective. @webmastergirl ?@CincyLibrary

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. We are able to chop up segments and get shorter pieces of content to share on Facebook and various social media. One intermediate course is titled Social Media Strategy – From A to Z.

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How to Win at Content Marketing [New Playbook]

Content Marketing Institute

Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff. Virginia Aquarium (@VAAquarium) January 25, 2017. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost.

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How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 105
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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). Don’t write “velcro.”

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How We Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits

Buffer

sessions in May 2017. The 3-step system behind our blog growth In this post, we’ll draw back the curtains and share the three-step process we use to grow this blog: Audience Cadence Promotion Feel free to click on the bullet point that interests you the most to skip to that step.