Remove 2018 Remove Advertising Remove Creativity Remove Storytelling
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20 Creative YouTube Video Ideas You Should Use in 2021

Neil Patel

Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. Storytelling Videos. 73% of adults in the U.S List Videos.

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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Storynomics: Story Driven Marketing in the Post-Advertising World.

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15 Examples of Great Digital Food Advertisements

Neil Patel

alone, digital food advertisement is an incredibly competitive market. What Makes Food Advertisements Unique? Without creative marketing campaigns, the food industry could be pretty dull. Luckily, there are so many ways to bring food to life in digital food advertisements. Great Food Advertisement Examples.

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How To Use 3D Photos On Facebook For Your Business

Neil Patel

Facebook has been around for a while, which means that most brands and advertisers are already using it. Provides A New Form of Storytelling. 3D photos offer new ways to connect with your customers by opening up a new channel of creative storytelling. Can You Advertise With 3D Photos on Facebook?

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Just What Makes An Audiobook “Original”?

Publishing Trends

Kruger explains on his author page that “storytelling is an oral tradition…When writing a story, I read that story out loud, both as I’m composing it and when it’s completed. There seems to be a consensus that, wonderful as podcasts are, a fickle advertiser base means they don’t earn the sort of return that books and audiobooks do.

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Say No to the Rise of Internal Content Agencies – and Other 2019 Trends

Content Marketing Institute

The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. In looking toward 2018, Joe offered that the trends pointed upward, highlighting the growth in acquisitions, the increase in budgets, and even the idea of marketing as a profit center (which is the focus of our book Killing Marketing ).

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Content Marketer of the Year Shares the REI Story

Content Marketing Institute

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. But even occasional hikers and those whose adventures are limited to chaperoning Girl Scout campouts find REI’s content inviting, approachable, educational, creative, and bold. In 2015, the REI Foundation made a $1.5