Fat Joe

MARCH 31, 2023

It happened when a web marketing agency saw an opportunity to provide services to help brands rank higher in search results for business-related keywords. Brands would pay agencies to host backlinks via syndicated third-party websites, increasing their apparent popularity. They had to provide something engaging and useful.

SEO 59

SEO Search Engine Optimization Agency Engineering 59

Buffer

NOVEMBER 8, 2023

Time on page The average time your audience spends on your website or reading your blog posts (now called average engagement time in Google Analytics 4) is a strong indicator of your content success.    Time on page indicates how deeply your audience is engaging with your content. high-quality content, too.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Fat Joe

SEPTEMBER 6, 2023

That means you get to show off graphs like this to your clients: Mission accomplished pic.twitter.com/frlghb3vE3 — Aleyda Solis (@aleyda) November 19, 2018 Better Website Experience The fundamentals of white hat SEO are providing great content and a great user experience. This will help you rank higher in search results.

SEO 52

SEO Search Engine Optimization Engineering Keywords 52

Content Hacker

DECEMBER 15, 2022

3 Key Downsides of AI for Long-Form Content. To contrast, Alyssa’s content is engaging, readable, and interesting – to the point, effective, and unique. Back in 2018-ish, Joe told me that by 2020, all content writers would be replaced by robots. It gave me 10 well-written tweets about content marketing.

Copywriter 103

Copywriter Copywriting Writing Copy 103

Content Marketing Institute

JUNE 1, 2018

A few brands took advantage of the 2018 Olympic Games in Pyeongchang to experiment with VR to engage a broader audience. Content marketing’s heart in your hands. The heart of content marketing is the ability to tell compelling stories that attract (and retain) an audience. “You’re right there next to the hero watching it.

Storytelling 110

Storytelling Collaboration Education Entertainment 110

Moz

JUNE 23, 2020

What does it take to develop a content engine that drives results? This presentation will help you not only uncover content-market fit, but also capitalize on it. Too many marketers serve their clients the bare minimum of what's expected from an agency. In 2018, he taught us everything we didn't know about SEO.

Consulting 80

Consulting Brand Awareness SEO Keywords 80

Moz

JUNE 23, 2020

What does it take to develop a content engine that drives results? This presentation will help you not only uncover content-market fit, but also capitalize on it. Too many marketers serve their clients the bare minimum of what's expected from an agency. In 2018, he taught us everything we didn't know about SEO.

Consulting 74

Consulting Brand Awareness SEO Keywords 74

Content Marketing Institute

MARCH 20, 2018

Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. A practical view of content creation.

Content Creation 109

Content Creation Content Creator Editorial Content 109

Content Marketing Institute

JUNE 22, 2018

And, judging from the sheer number of content creators who operate in this space, I’m not the only one. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

Hospitality 94

Hospitality Storytelling Content Content Marketing 94

Content Marketing Institute

NOVEMBER 19, 2017

The Lead Machine’s strength is Rich Brooks’ empathy for the small businesses his agency, flyte new media, works with daily. It’s the perfect get-acquainted book for newcomers to content marketing who don’t need a tutorial, but are looking for an overview outlining the main topics to concentrate on.@therichbrooks

Content Marketing 107

Content Marketing Marketing Manufacturing Content 107

Content Marketing Institute

NOVEMBER 22, 2017

The books in this section share the keys to taking full advantage of the skills and expertise within your content marketing team, outsourced agencies, or freelancers. Content marketing success requires making the right decisions over and over. What area do you most want to improve in 2018 – for yourself or your team?

Creativity 106

Creativity Content Marketing Marketing Content 106

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 103

Brand Content Storytelling Editorial Team 103

Content Marketing Institute

OCTOBER 26, 2017

Vishal’s observations line up with the Content Marketing Institute’s latest research , which Lisa Murton Beets recently summarized (bolding is mine): Eighty-eight percent of top performers value creativity and craft in content creation and production, compared with 74% of all respondents. But don’t overcomplicate things.

Pharmaceutical 96

Pharmaceutical Landing Page Marketing Editorial Team 96

Moz

MAY 21, 2020

We know agencies, brands, and freelancers are struggling in the midst of the economic downturn, and that it's more important than ever to hone skills and build new ones. Too many marketers serve their clients the bare minimum of what's expected from an agency. In 2018, he taught us everything we didn't know about SEO.

Digital Marketing 70

Digital Marketing Brand Awareness Consulting SEO 70

Content Marketing Institute

JULY 18, 2018

Content marketing was a hit at the firm. The lead account director for the content agency sidled up to the content marketing director and congratulated him. In February 2018, three months shy of its 5th birthday, the financial services company’s digital magazine was killed. Robert_Rose Click To Tweet.

Content Marketing 61

Content Marketing Marketing Content Architecture 61

Content Marketing Institute

JANUARY 28, 2019

If I can brag for a moment, I would say that we have a good, 50-yard-line view of where content sits in business these days. As I noted in my last post , in 2018 my team – the consulting and education group – worked directly with more than 30 of the Fortune 500. Click To Tweet.

Marketing 97

Marketing Government Content Content Creation 97

Content Marketing Institute

DECEMBER 25, 2018

Have you budgeted for a new blockchain-based loyalty program or a celebrity-hosted influencer network promising fame and fortune to your audience in exchange for their ongoing engagement? Don’t panic about keeping up with progressive content trends like these. Audience engagement. Find specialized content creation talent.

Content Marketing 109

Content Marketing Marketing Content Editorial 109

CoSchedule

FEBRUARY 27, 2023

Consistently publish content on a variety of those topics. Orbit Media Studios Lots of marketing agencies invest in content that demonstrates their expertise and capabilities. link] covers practical tips for content marketing, analytics, and web design. Engage with readers. Include step-by-step instructions.

Creativity 98

Creativity Blog Blogging Food 98

Content Marketing Institute

JUNE 20, 2018

Don’t be deceived by the 2018 reference in Brian Dean’s SEO Tools: The Complete List (2018 Update). Evergreen #content tip: @backlinko updates its #SEO tool guide annually so it remains fresh. Though research likely contains dated content, you can use it to create evergreen content. Case studies.

Content 106

Content Content Creator Long Form Content Engineering 106

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. It had everything to do with the ability to more easily engage one of the hardest to reach audiences on the planet – software developers. For example, a company may deploy an integrated, centralized content marketing strategy for a global region.

Content Marketing 104

Content Marketing Marketing Content Electronics 104

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. It had everything to do with the ability to more easily engage one of the hardest to reach audiences on the planet – software developers. For example, a company may deploy an integrated, centralized content marketing strategy for a global region.

Content Marketing 74

Content Marketing Marketing Content Editorial 74