Smart Blogger

JANUARY 10, 2024

Here’s how to get started: How to Become a Freelance Writer Develop Your Content Creation Skills Up Your SEO Game Build a Portfolio of Writing Samples Get Your First Paying Client Scale until You No Longer Want to 1. Keeping the reader emotionally engaged. You can either… Go to work as a full-time content marketer.

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Freelance Writer Portfolio Agency 98

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation.

Content Marketing 88

Content Marketing Marketing Education Content 88

Content Marketing Institute

MARCH 14, 2018

And, like the previous year, nearly 70% say their organization’s overall approach to content marketing is “much/somewhat more successful” compared with one year ago. As you can see in the report, Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, sponsored by IDG Communications, Inc.

Marketing 105

Marketing Content Marketing Content Creation Consulting 105

Content Marketing Institute

AUGUST 3, 2018

Editor’s note: Venetta Linas Paris is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. We talk a lot in content marketing about how stories can engage, educate, and win over audiences.

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IT Content Content Creation Social Media 56

Fat Joe

MARCH 24, 2023

E-A-T was then significantly overhauled as part of the Medic update in 2018. E-E-A-T And AI With the advent of AI-generated content flooding webpages Google have also updated their guidelines on AI usage accordingly. These links and social material will help increase your domain traffic and user engagement.

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SEO Content Content Creation Medical 59

Shorthand Content Marketing

APRIL 4, 2023

To be effective with mobile content marketing, you must be familiar with different mobile devices and content platforms. A well-thought-out mobile content marketing strategy can help you engage potential customers. All content creation should aim to be simple and offer valuable ideas in an approachable way.

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Smart Blogger

AUGUST 1, 2023

The genesis of ChatGPT dates back to 2018 when OpenAI introduced the first iteration of the Generative Pretrained Transformer series, GPT-1. It generates outputs based on patterns it learned during training, striving to provide a relevant and engaging response based on its programming. But how did ChatGPT come to be?

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IT Healthcare Architecture Entertainment 74

The Hoth

NOVEMBER 22, 2022

Whether you’re engaged in a content marketing strategy, PPC campaign, or organic SEO – you need to pay close attention to the search intent behind your chosen keywords. . Google is well aware of this, which is why it published a document on it a few years back in 2018. . Why is that?

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Keywords SEO Sales Brand Awareness 118

Content Marketing Institute

OCTOBER 22, 2017

That’s because there are other ways to engage with brands – better ways (*cough* content marketing *cough*). HANDPICKED RELATED CONTENT: Ads Are Killing the Web: Are You Part of the Problem? Content creation. Websites w/blog content have 434% more search engine-indexed pages than those that don’t publish.

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Content Marketing Persuasion Marketing Content Creation 111

Smart Blogger

JUNE 5, 2023

2014: Facebook admits to conducting a “mood manipulation” experiment on half a million users — showing them positive or negative content on their news feeds to see how it affects their emotions. Who Should Use Minds A content creator who loves the idea of earning and using cryptocurrency to promote their work. Number of Users 1.2

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Social Media Content Creator Utilities Agency 111

ContentWriters

JANUARY 12, 2023

All of Johnson & Johnson’s positive press has resulted in a steady flow of content that has helped to solidify its current brand image. The J&J blog is a great example of content creation for green marketing because it’s peppered with personal stories and articles on environmental sustainability.

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Manufacturing Marketing Food Transportation 98

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us.

Creativity 70

Creativity SEO Content Hospitality 70

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

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Content Marketing Marketing Content Content Creation 105

Fat Joe

AUGUST 11, 2023

Sam McRoberts (@Sams_Antics) March 24, 2018 Here are the key elements that determine the cost of SEO: Size And Complexity Of The Website A larger, more complex website requires more resources to optimize effectively. This requires location-specific keyword research and content creation. Naturally, that impacts the overall cost.

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SEO Agency Content Creation Keywords 52

Fat Joe

SEPTEMBER 6, 2023

That means you get to show off graphs like this to your clients: Mission accomplished pic.twitter.com/frlghb3vE3 — Aleyda Solis (@aleyda) November 19, 2018 Better Website Experience The fundamentals of white hat SEO are providing great content and a great user experience. This will help you rank higher in search results.

SEO 52

SEO Search Engine Optimization Engineering Keywords 52

Buffer

NOVEMBER 8, 2023

Time on page The average time your audience spends on your website or reading your blog posts (now called average engagement time in Google Analytics 4) is a strong indicator of your content success.    Time on page indicates how deeply your audience is engaging with your content. high-quality content, too.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Content Marketing Institute

DECEMBER 18, 2017

After a few month-long work engagements, I landed a full-time job at an insurance company, working on internal communications projects. It was there that I expanded on my education, learning the world of media communication, marketing communications, and corporate content creation. Register today for the best savings!

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Insurance Editorial Team Communication Editorial 108

Content Marketing Institute

MAY 22, 2018

To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. The #CuteAnimalTweetOff is a fantastic example of how small organizations can compete with the big guys in engaging fans on the social stage. pic.twitter.com/D9zDWXxuDb.

Content Marketing 102

Content Marketing Marketing Content Storytelling 102

Content Marketing Institute

SEPTEMBER 20, 2018

Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities. The drive-to ID shows the channel the customer engages on.

Creativity 74

Creativity Content Content Creation Management 74

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. What podcast will be the best in 2018? Power of the podcast.

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Brand Storytelling Creativity Content Marketing 108

Content Marketing Institute

JANUARY 3, 2018

Focus on engagement over reach. HANDPICKED RELATED CONTENT: How to Adopt a Customer-Centric Strategy for Your Content. Focus on engagement over reach. Reach is a byproduct of focusing on engagement,” Victor says. Engagement is a right you have to earn.”. Will 2018 be? Let journalists be journalists.

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Management Electronics Media Architecture 76

Content Marketing Institute

JUNE 1, 2018

A few brands took advantage of the 2018 Olympic Games in Pyeongchang to experiment with VR to engage a broader audience. “You’re right there next to the hero watching it. That creates camaraderie. That creates shared experience. That creates empathy.”.

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Storytelling Collaboration Education Entertainment 111

Moz

JUNE 23, 2020

What does it take to develop a content engine that drives results? This presentation will help you not only uncover content-market fit, but also capitalize on it. In 2018, he taught us everything we didn't know about SEO. 3:30pm – Networking. 12:10pm – Keynote – Runtime: The 3-Ring Circus of Technical SEO.

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Consulting Brand Awareness SEO Keywords 80

Content Hacker

DECEMBER 15, 2022

3 Key Downsides of AI for Long-Form Content. To contrast, Alyssa’s content is engaging, readable, and interesting – to the point, effective, and unique. Back in 2018-ish, Joe told me that by 2020, all content writers would be replaced by robots. It gave me 10 well-written tweets about content marketing.

Copywriter 105

Copywriter Copywriting Writing Copy 105

Fat Joe

MARCH 31, 2023

Websites could no longer get away with aggressive ad placement or “thin” content that failed to give users value. They had to provide something engaging and useful. Google considers articles with under 300 words to be “thin content.” This means articles with an absence of value. MUM was a refinement of this concept.

SEO 59

SEO Search Engine Optimization Agency Engineering 59

Moz

JUNE 23, 2020

What does it take to develop a content engine that drives results? This presentation will help you not only uncover content-market fit, but also capitalize on it. In 2018, he taught us everything we didn't know about SEO. 3:30pm – Networking. 12:10pm – Keynote – Runtime: The 3-Ring Circus of Technical SEO.

Consulting 74

Consulting Brand Awareness SEO Keywords 74

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Here are five advanced methods that belong in every marketer’s content promotion strategy. 19 Favorite Tools for Content Promotion in 2018. Blog Engage. GrowthHackers.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

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Content Marketing Editorial Marketing Government 111

ProBlogger

NOVEMBER 27, 2017

Using the SMART Approach to Set Your Blogging Goals for 2018 . It’s that time of year where many of us are reviewing the year gone by and setting our blogging goals for 2018. As I said in the intro, it is that time of the year where many bloggers are reviewing the year gone by, beginning to think about goals for 2018.

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Blog Blogging Blogger Publisher 47

Buffer

OCTOBER 30, 2023

With just 30,000 engaged followers on LinkedIn, I managed to take my consulting business from a $0 startup to a thriving $100,000 yearly. I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018.   After posting consistently for a week or two, I got decent engagement.

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Content Creation Social Media Consulting Script 113

Neil Patel

OCTOBER 12, 2020

The Salesforce State of Marketing Report noted that AI adoption with marketers is up by a whopping 186% from 2018, with 84% using AI technology. Personalizing your marketing strategy allows you to take advantage of the 79% of consumers who are more likely to engage with brand promotions if tailored to their past interactions.

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Content Marketing Institute

MARCH 20, 2018

Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. A practical view of content creation.

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Content Creation Content Creator Editorial Content 110

Smart Blogger

MARCH 14, 2023

You need a way to capture the email addresses of your readers so you can continue to engage with them. This is the fun part… content creation! in December 2018. Why we recommend Convert Pro (affiliate link): Its drag-and-drop editor for creating pop-ups is the most user-friendly option we’ve used. What is Gutenberg?

Blog 111

Blog Blogging Social Media Blogger 111

Buffer

NOVEMBER 8, 2023

Time on page The average time your audience spends on your website or reading your blog posts (now called average engagement time in Google Analytics 4) is a strong indicator of your content success.    Time on page indicates how deeply your audience is engaging with your content. high-quality content, too.

Content Marketing 126

Content Marketing Marketing Social Media Search Engine Optimization 126

Neil Patel

OCTOBER 6, 2021

That level of engagement is almost unheard of. Use Bitmoji and Augmented Reality to Create Viral Content. Snapchat is a highly engaged platform. Topics have been covered from end to end, making viral content hard to create. Bitmoji is a key addition to Snapchat that has become a cornerstone of content.

Social Media 127

Social Media Content Creation Engagement Promotion 127

Content Marketing Institute

JUNE 22, 2018

And, judging from the sheer number of content creators who operate in this space, I’m not the only one. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

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Hospitality Storytelling Content Content Marketing 97

Content Marketing Institute

FEBRUARY 6, 2019

But NASCAR attributes the recent success of its Facebook Watch documentary, Behind the Wall: Bubba Wallace , to its decision to centralize its content team. This is what you can create when people come together,” says Evan Parker, NASCAR vice president of content (and CMI 2018 Content Marketer of the Year finalist). “It

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Content Marketing Marketing Content Collaboration 92