Content Marketing Institute

MARCH 30, 2018

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. Grace Bonney (@designsponge) March 15, 2018. Be thoughtful.

Content 109

Content Social Media Content Marketing Content Creator 109

Content Marketing Institute

JANUARY 16, 2019

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. With its powerful story about the first African-American driver in the Daytona 500 since 1969, Behind the Wall: Bubba Wallace seemed like the kind of story audiences would rally around. But I made myself do it.

Content 84

Content Editorial Contractor Persuasion 84

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Just how large an opportunity could podcasting represent for marketers?

Brand 108

Brand Storytelling Creativity Content Marketing 108

Content Marketing Institute

SEPTEMBER 13, 2018

After I interviewed Tina Fey at Content Marketing World, several people asked if she was as nice in person as she seemed on stage. Their inquiries called to mind something my colleague Robert Rose raised on the same stage at the beginning of Content Marketing World. You (and your content) must be authentic.

Electronics 66

Electronics Content Creator Content Marketing Creativity 66

Content Marketing Institute

MARCH 2, 2018

Sure, there’s a dictionary definition for content (in fact, multiple definitions for multiple usages). This question of how to define content came up in the Content Marketing Institute LinkedIn group a few weeks ago. Content paired w/ #marketing is what the audience wants, says @BrennerMichael.

Content 109

Content Content Creator Content Marketing Sales 109

Content Marketing Institute

DECEMBER 25, 2017

Among other nuggets of wisdom, he explained that marketers focus too much on the sale and, in doing so, lose sight of the power of a well-told story. Marketers focus too much on sale. He explained, “Audiences are extremely aware of preachiness, especially in the modern era. Click To Tweet. moments of 2017. Click To Tweet.

Recruitment 93

Recruitment Manufacturing Social Media Creativity 93

Content Hacker

DECEMBER 15, 2022

(It’s a newer, but not-so-new, way to describe a working pillar content strategy.). It didn’t know about it, work from it, or write it out for my audience. Now, if you don’t know Joe, he’s been called the godfather of content marketing–for good reason. Guess what. I strongly disagreed!

Copywriter 104

Copywriter Copywriting Writing Copy 104

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Barnum still entertained his audience.

Content 99

Content Editorial Team Entertainment Content Creator 99

Content Marketing Institute

DECEMBER 22, 2017

At the risk of getting all sentimental, Robert and I wanted to spend our last PNR podcast revisiting some of our favorite discussion topics, recalling a few of our personal content marketing triumphs, and passing along a bit of advice we’ve received over the years in the hopes that it will help you achieve greater triumphs in your own career.

Marketing 81

Marketing Content Creator Advertising Content Creation 81

The Hoth

NOVEMBER 28, 2022

Google has always expressed that they want you to make sure that you create high-quality content but that your content highlights any expertise that the author or website might have. Assessing Main Content Quality and Optimization. Main Content or MC is any part of a web page that directly helps the page achieve its goal.

Medical 98

Medical Content Creator Landing Page Hospitality 98

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

SEPTEMBER 17, 2018

Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018. I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. Social media and audience-building.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

DECEMBER 13, 2017

But the researchers assert that AI can aid in the content-creation process and free human content creators to do “more complex and qualitative work.”. AI-aided content frees human content creators to do more complex & qualitative work, says @AssociatedPress. Why thought leadership demands human creators.

Content Creator 103

Content Creator Content Creation Content Storytelling 103

Content Marketing Institute

NOVEMBER 9, 2017

Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? Never start your team with the content creators.

Content Marketing 92

Content Marketing Editorial Proofreader Content Creator 92

Content Marketing Institute

DECEMBER 29, 2017

Clearly, you’ll be in good company if you “steal” the content marketing ideas in this column. In fact, it’s becoming a tradition (and some might say a stolen idea) for CMI to offer cool tips gathered from some of the hottest marketing talents in the business. This year we steal from the Content Marketer of the Year finalists.

Content Marketing 102

Content Marketing Marketing Editorial Content 102

Content Marketing Institute

NOVEMBER 22, 2017

Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear. Content marketing success requires making the right decisions over and over.

Creativity 108

Creativity Content Marketing Marketing Content 108

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success.

Content Creation 111

Content Creation Content Creator Editorial Content 111

Content Marketing Institute

JUNE 22, 2018

And, judging from the sheer number of content creators who operate in this space, I’m not the only one. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

Hospitality 97

Hospitality Storytelling Content Content Marketing 97

Content Marketing Institute

OCTOBER 26, 2018

Competition for audience attention is fierce. Successful content marketing depends on creating and amplifying exceptional content. With other CMS platforms contributing new content, the volume of new material added to the web each day now exceeds 2 million posts. Content and social sharing.

Content Creator 102

Content Creator Promotion Social Media Engineering 102

Content Marketing Institute

MARCH 9, 2018

HANDPICKED RELATED CONTENT: Agile Practices: How to Avoid Mistakes Our Marketing Team Made. Agile marketers’ commitment to quality. Traditional marketing teams are about the same, with 46% prioritizing quality. Agile marketing teams, however, are more likely to report a focus on quality. Click To Tweet.

Marketing 104

Marketing Content Content Creator Content Creation 104

Content Marketing Institute

APRIL 20, 2018

Like all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources. HANDPICKED RELATED CONTENT: Automating Content Reuse: One Marketing Team’s Story.

Editorial Team 106

Editorial Team Content Social Media Collaboration 106

Content Marketing Institute

DECEMBER 25, 2018

Have you budgeted for a new blockchain-based loyalty program or a celebrity-hosted influencer network promising fame and fortune to your audience in exchange for their ongoing engagement? Don’t panic about keeping up with progressive content trends like these. Content marketing strategy tips and tools. Lead generation.

Content Marketing 110

Content Marketing Marketing Content Editorial 110

CoSchedule

FEBRUARY 27, 2023

If you’re running an e-commerce business, there’s a lot you need to do marketing-wise, and it wisely avoids the trap of being too narrowly focused. How to Emulate the Shopify Blog Figure out which topics resonate most with your audience. Consistently publish content on a variety of those topics. Listen to your audience.

Creativity 98

Creativity Blog Blogging Food 98

Content Marketing Institute

MARCH 26, 2018

If you read my post How to Grow Your Audience From Zero to Millions in Less Than Five Years , you know that Quartz (“a new kind of global business news outlet”) creates content that people “ freaking love.”. Jen Brass Jenkins (@chrliechaz) January 18, 2018. What would you give to have people freaking love your content?

Content 99

Content Content Creator Manufacturing Finance 99

Content Marketing Institute

JUNE 20, 2018

These content types can work well for evergreen content that does well with your audience and in search engines. If your audience uses online tools , organize them into one or more articles that can serve as a go-to reference. Evergreen #content tip: @backlinko updates its #SEO tool guide annually so it remains fresh.

Content 108

Content Content Creator Long Form Content Engineering 108

Content Marketing Institute

OCTOBER 13, 2017

Is content creation a challenge for your company? It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. One-third of #B2B companies cite #content creation as a challenge via @cmicontent #research. Who is your audience?

Content Creation 78

Content Creation Content Content Marketing Content Creator 78