Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.).

Content Marketing 108

Content Marketing Marketing Content Content Creation 108

Content Marketing Institute

OCTOBER 22, 2017

Instead, they’re attracted to authenticity, transparency, and friendliness in a brand. These channels help consumers pick and choose exactly which brands they interact with. Hence, the fundamentals behind content marketing – relationship-building, focusing on the customer versus the brand – were born in response.

Content Marketing 111

Content Marketing Persuasion Marketing Content Creation 111

ContentWriters

JANUARY 12, 2023

Green marketing promotes a company’s brand, goods, or services by highlighting its eco-friendly and sustainable practices. It positions the company as a green business and helps consumers understand they positively impact the environment when they purchase from the brand. Building a win-win reputation and increasing brand trust.

Manufacturing 98

Manufacturing Marketing Food Transportation 98

Content Marketing Institute

JANUARY 16, 2018

But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People.

Content Marketing 94

Content Marketing Marketing Content Creativity 94

The Hoth

NOVEMBER 22, 2022

It’s because even with all the backlinks and on-page optimizations in the world, your content won’t rank and won’t generate new leads/revenue if you misinterpret the search intent. Google is well aware of this, which is why it published a document on it a few years back in 2018. .

Keywords 118

Keywords SEO Sales Brand Awareness 118

Smart Blogger

JUNE 5, 2023

2014: Facebook admits to conducting a “mood manipulation” experiment on half a million users — showing them positive or negative content on their news feeds to see how it affects their emotions. Ello Known as the “The Creators Network, ” Ello is dedicated to connecting artists, brands, publishers and their fans.

Social Media 111

Social Media Content Creator Utilities Agency 111

Smart Blogger

OCTOBER 28, 2022

Be sure to check out their blog content that is loaded with helpful tips for writers and entrepreneurs at any experience level. They work with a wide range of clients like publishers Dorling Kindersley and the prestigious London Business School. Publishing company McGraw-Hill says Bob is “America’s top copywriter.”. Copyblogger.

Copywriter 94

Copywriter Copywriting Freelance Copywriting Blog 94

Content Marketing Institute

AUGUST 3, 2018

Editor’s note: Venetta Linas Paris is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. We talk a lot in content marketing about how stories can engage, educate, and win over audiences.

IT 54

IT Content Content Creation Social Media 54

Buffer

NOVEMBER 8, 2023

  Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). While there are many reasons for a bounce (a slow page load time is a common culprit), it’s a not-to-be-ignored sign your content is not helpful to them. It was (and is!)

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Fat Joe

AUGUST 9, 2023

It can help you get high-quality backlinks , build brand awareness , and establish thought leadership. Journalists get authoritative sources for their content, and experts get to be featured in reputable media outlets. Draw from your experience and knowledge to deliver insights that can enrich the content piece.

Agency 52

Agency Keywords Brand Awareness SEO 52

Neil Patel

JUNE 22, 2021

If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021.

Content Marketing 145

Content Marketing Marketing Landing Page Content 145

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us.

Creativity 70

Creativity SEO Content Hospitality 70

Express Writers

JANUARY 24, 2023

Source: [link] 10 Key SEO Content Factors in the Google Search Quality Evaluator Guidelines This document offers an expansive guide to Google’s preferences and the future of SEO. Beneficial Purpose In 2018, Google updated its guidelines with the concept of “ beneficial purpose.” This blog was originally published in 2021.

Content Creator 98

Content Creator Medical Concept SEO 98

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. Support external content creation.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Consulting 80

Consulting Brand Awareness SEO Keywords 80

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Consulting 74

Consulting Brand Awareness SEO Keywords 74

Content Marketing Institute

JUNE 1, 2018

Ideas get remixed and refined by other contributors, and the best examples make their way into short films, online videos (some sponsored by brands), and other creative works. For many brands, video has become an important form of storytelling, whether it’s educational, entertainment, or a mix of both. That creates camaraderie.

Storytelling 110

Storytelling Collaboration Education Entertainment 110

Content Hacker

DECEMBER 15, 2022

Now, if you don’t know Joe, he’s been called the godfather of content marketing–for good reason. He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources. I strongly disagreed! By a long shot.

Copywriter 103

Copywriter Copywriting Writing Copy 103

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. What can organizations do to ensure that the brand –and its audiences – benefit?

Management 73

Management Electronics Media Architecture 73

Content Marketing Institute

SEPTEMBER 21, 2018

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early. Most content marketers are familiar with influencer outreach. Contribute to content sharing communities.

Promotion 106

Promotion Brand Awareness Editorial Team Content Creation 106

ProBlogger

NOVEMBER 27, 2017

Using the SMART Approach to Set Your Blogging Goals for 2018 . It’s that time of year where many of us are reviewing the year gone by and setting our blogging goals for 2018. That’s just a recap of what we’ve published over the last week. I want to publish a blog post every week.” That’s what, us, Aussies do.

Blog 47

Blog Blogging Blogger Publisher 47

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Smart Blogger

MARCH 14, 2023

If you want to immediately publish the theme to your website, click the Activate button. If cost is a concern, consider the free version of Sumo, which has some great features, but includes company branding. But regardless of the reason, you need to update this link structure before you publish a single piece of content.

Blog 111

Blog Blogging Social Media Blogger 111

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 103

Brand Content Storytelling Editorial Team 103

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. Create a content brand: Capital Ideas. Launching a content brand is one thing. Ask (and answer) why a content brand makes sense. Choose the content you will (and won’t) focus on.

Brand 105

Brand Content Editorial Team Editorial 105

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success.

Content Creation 109

Content Creation Content Creator Editorial Content 109

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. John Hall’s Top of Mind brings a new level of humanity and long-range outlook to content marketing. Publishing and distributing.

Content Marketing 107

Content Marketing Marketing Manufacturing Content 107

Content Marketing Institute

OCTOBER 26, 2018

Editor’s note: You may have missed the original article by Steve Rayson when it was published last year. Successful content marketing depends on creating and amplifying exceptional content. Social shares have not kept pace with the amount of content available, and content marketers have felt the impact.

Content Creator 98

Content Creator Promotion Social Media Engineering 98

Content Marketing Institute

DECEMBER 11, 2018

That will mean several things: Great writers and editors will have new career opportunities (and higher paying ones if Andy Crestodina’s prediction is right), and brands will take a closer look at their publishing schedules (cranking out a million mediocre pieces will only serve to hide your brilliant content). Click To Tweet.

Content Marketing 107

Content Marketing Storytelling Marketing Content 107

Content Marketing Institute

NOVEMBER 22, 2017

This book will make a profound difference in your personal as well as your content marketing team’s 2018 productivity. HANDPICKED RELATED CONTENT: 7 Things You Need to Have a Productive (and Happy) Content Marketing Team. Video also has the potential to improve brand recall and boost your website’s SEO. Conclusion.

Creativity 106

Creativity Content Marketing Marketing Content 106

Content Marketing Institute

NOVEMBER 9, 2017

I had the pleasure of thinking through this question in more detail when Joe asked me to speak about creating the ultimate content marketing team at Content Marketing World 2017. HANDPICKED RELATED CONTENT: Content Marketing Industry: What’s Happening in Hiring [Research]. Content creation. Ah, design.

Content Marketing 88

Content Marketing Editorial Proofreader Content Creator 88

Moz

NOVEMBER 18, 2019

Whether it’s a blog post, infographic, video, in-depth guide, interactive tool, or something else, content truly rules everything around us online. Content attracts and engages visitors, building positive associations with your brand and inspiring them to take desired actions.

IT 60

IT SEO Concept Content 60

Moz

MAY 21, 2020

We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. We know agencies, brands, and freelancers are struggling in the midst of the economic downturn, and that it's more important than ever to hone skills and build new ones.

Digital Marketing 70

Digital Marketing Brand Awareness Consulting SEO 70

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Her first order of business was to change the corporate brand architecture, and subsequently the website design. The pizza was delicious.

Content Marketing 61

Content Marketing Marketing Content Architecture 61

Content Marketing Institute

OCTOBER 26, 2017

Vishal’s observations line up with the Content Marketing Institute’s latest research , which Lisa Murton Beets recently summarized (bolding is mine): Eighty-eight percent of top performers value creativity and craft in content creation and production, compared with 74% of all respondents. But don’t overcomplicate things.

Pharmaceutical 96

Pharmaceutical Landing Page Marketing Editorial Team 96

Content Marketing Institute

DECEMBER 4, 2017

While marketing campaigns are often centered on content, event marketers often think about content too late. That’s precisely what UBM found in its Content Connects research among technology brands. The Interop team already released research on the State of Infrastructure that connects to the agenda for 2018.

Content 103

Content Education Content Marketing Social Media 103

Content Marketing Institute

OCTOBER 9, 2017

Consider this: 93% of B2B marketers report using email to distribute their content, according to CMI/MarketingProf’s B2B Content Marketing: 2018 Benchmarks, Budgets and Trends—North America research. In the prime email real estate, don’t include keywords or brand names. Just how important is the email channel?

Content Marketing 104

Content Marketing Keywords Sales Landing Page 104