Content Marketing Institute

FEBRUARY 9, 2018

“Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate says. Sharing this ‘thought-ware’ collectively raises the bar for every brand and therefore makes us strive for bigger, better, bolder.”.

Storytelling 111

Storytelling Script Content Creator Content Marketing 111

Backlinko

JANUARY 8, 2024

billion views since its upload date of 2 May 2018. Wrapping Up YouTube offers an incredible avenue for marketers and content creators to connect with audiences, expand their reach, and open doors to income opportunities. Sony Entertainment Television India (154.77 Vlad and Niki (82.23

Entertainment 87

Entertainment Keywords Collaboration Script 87

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Inspiring brand examples of content marketing success.

Content Marketing 102

Content Marketing Marketing Content Storytelling 102

Content Marketing Institute

JANUARY 16, 2019

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. Now I hope you steal at least one of these ideas – and then make it grand for your brand. HANDPICKED RELATED CONTENT: Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018. But I made myself do it.

Content 84

Content Editorial Contractor Persuasion 84

Content Marketing Institute

MARCH 30, 2018

Rohit’s done much of the work for you, offering up a “stealable idea” for each trend he shared in the 2018 edition of his best-selling book series Non-Obvious: How to Predict Trends and Win the Future. But the negativity wears on the rest of the audience and the content creators. Grace Bonney (@designsponge) March 15, 2018.

Content 109

Content Social Media Content Marketing Content Creator 109

Content Marketing Institute

NOVEMBER 16, 2018

As part of CMI’s new Mastering Content Marketing video series, we asked Courtney Cox Wakefield , digital marketing manager at Children’s Health, to share her view on trends shaping the search landscape, and the challenges and opportunities they hold for content marketing. Creating content for the platforms Google prioritizes (e.g.,

SEO 91

SEO Engineering Content Creator Content Marketing 91

Smart Blogger

OCTOBER 28, 2022

Whether you’re a business owner, blogger, content creator, freelance writer, or freelance copywriter, mastering the art of writing emotionally compelling website copy is essential for: Attracting ideal customers. Bob’s blog dates back to 2004 and continues through 2018. Measure market penetration with brand tracking.

Copywriter 88

Copywriter Copywriting Freelance Copywriting Blog 88

Content Marketing Institute

SEPTEMBER 13, 2018

“(Content marketing) is our opportunity … to become a or the trusted source of interesting things.”. Sure, Tina was interesting and funny and gave great advice to content creators, but what the audience really wanted to know was whether the person they heard on stage was as genuine, earnest, self-deprecating, and humorous behind the scenes.

Electronics 65

Electronics Content Creator Content Marketing Creativity 65

Moz

OCTOBER 23, 2018

However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. If infographics are no longer the best format for content-based link building, I wanted to find out what was.

Brand Awareness 56

Brand Awareness Content Creator Agency Creativity 56

Neil Patel

DECEMBER 8, 2020

Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. In 2018, they launched it globally, and the service took off like a rocket. Since then, they have expanded their content offerings (even getting into the music space!) Content on Facebook Watch.

Script 129

Script Engagement Ads Content Creator 129

Content Marketing Institute

DECEMBER 25, 2017

She also offered case studies from brands using VR, a welcome moment for those of us unable to visualize applications for VR outside of the gaming and consumer entertainment realm. Excellent #content creators do not come cheap, says Sara Noble via @soloportfolio. Make sure you don’t miss any of the no-way moments in 2018.

Recruitment 92

Recruitment Manufacturing Social Media Creativity 92

The Hoth

NOVEMBER 28, 2022

Google has always expressed that they want you to make sure that you create high-quality content but that your content highlights any expertise that the author or website might have. The connection between customer reviews and SEO is important to your brand’s online reputation. Distracting MC with excessive ads.

Medical 98

Medical Content Creator Landing Page Hospitality 98

Content Marketing Institute

DECEMBER 4, 2018

A mysterious headline might be: The One Word I Promised to Stop Using in 2018. Marketers and content creators seeking to avoid clickbait-type content should try to provide all essential information in the headline or summary, says John Sammon, CEO of Sixth City Marketing. It isn’t shouty but deliberately ambiguous.

Content 99

Content Editorial Team Entertainment Content Creator 99

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us.

Creativity 70

Creativity SEO Content Hospitality 70

Content Hacker

DECEMBER 15, 2022

Now, if you don’t know Joe, he’s been called the godfather of content marketing–for good reason. He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources. I strongly disagreed! By a long shot.

Copywriter 105

Copywriter Copywriting Writing Copy 105

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

Content Marketing 105

Content Marketing Marketing Content Content Creation 105

Content Marketing Institute

SEPTEMBER 17, 2018

We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. I produce a lot of content. Not for the fun of it (although I genuinely enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

AUGUST 16, 2018

Content technology. Consider this finding from CMI’s 2018 Content Management & Strategy Survey: 51% of the content professionals say their company lacks the right technology to manage content across their organization. Sometimes it feels like we can’t live with it. But we know we can’t work without it.

Content 59

Content Government Consulting Concept 59

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

JUNE 22, 2018

And, judging from the sheer number of content creators who operate in this space, I’m not the only one. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

Hospitality 97

Hospitality Storytelling Content Content Marketing 97

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Shape your content creator pool. Fixing a broken content team. Evaluate your format and content type options.

Content Creation 110

Content Creation Content Creator Editorial Content 110

Content Marketing Institute

OCTOBER 26, 2018

Content and social sharing. Social shares have not kept pace with the amount of content available, and content marketers have felt the impact. An American Marketing Association survey found brand marketers increased their publishing by 800% from 2011 to 2016, but engagement per post declined by 89% over the same period.

Content Creator 101

Content Creator Promotion Social Media Engineering 101

Content Marketing Institute

NOVEMBER 9, 2017

While hiring an exceptional content creator is absolutely vital, make sure you have your strategy and editorial plan in place first so the talent you hire can focus from the start on content that will further your mission. Never start your team with the content creators. Socialmedia is the face of your brand.

Content Marketing 91

Content Marketing Editorial Proofreader Content Creator 91

Content Marketing Institute

DECEMBER 29, 2017

HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. PaulHorstmeier tore down #email gates & turned @HealthCatalyst into trusted brand. I love this way of thinking about gated content – it simplifies the decision and puts the audience first. Click To Tweet.

Content Marketing 101

Content Marketing Marketing Editorial Content 101

Content Marketing Institute

NOVEMBER 22, 2017

Complicating the issue is that content marketing success requires ideas and insights from experts from dozens of other fields, including: creativity, design, HTML, productivity, project management, writing, and dozens more. HANDPICKED RELATED CONTENT: 11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros.

Creativity 108

Creativity Content Marketing Marketing Content 108

CoSchedule

FEBRUARY 27, 2023

It’s one thing to blog about the technical components of SEO, but it’s another thing to provide a step-by-step outline of how a particular brand achieved its goals. How to Emulate Think With Google Create a variety of content formats. Make that content easily digestible. Emulate news publishers instead of other brands.

Creativity 98

Creativity Blog Blogging Food 98

Content Marketing Institute

DECEMBER 25, 2018

You can’t achieve content marketing success unless you understand what success means to your organization. Some of the most common goals marketers pursue through their content programs include: Brand awareness. Don’t be generic: Distinguish your brand in the statement, whether it’s by geography, industry, niche, etc.

Content Marketing 110

Content Marketing Marketing Content Editorial 110

Content Marketing Institute

MARCH 26, 2018

If you read my post How to Grow Your Audience From Zero to Millions in Less Than Five Years , you know that Quartz (“a new kind of global business news outlet”) creates content that people “ freaking love.”. Jen Brass Jenkins (@chrliechaz) January 18, 2018. What would you give to have people freaking love your content?

Content 98

Content Content Creator Manufacturing Finance 98

Content Marketing Institute

JUNE 20, 2018

Don’t be deceived by the 2018 reference in Brian Dean’s SEO Tools: The Complete List (2018 Update). Evergreen #content tip: @backlinko updates its #SEO tool guide annually so it remains fresh. A table of contents is essential for more in-depth pieces that touch on multiple related topics. Infographics. Case studies.

Content 108

Content Content Creator Long Form Content Engineering 108