Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 100

Brand Banking IT Entertainment 100

Backlinko

MARCH 13, 2024

On the other hand, Android is available on a variety of smartphones from different brands, from budget to premium versions. 2017 53.89% 45.23% 2018 54.82% 44.73% 2019 55.23% 44.51% 2020 59.54% 40.27% 2021 58.58% 41.11% 2022 56.74% 42.94% 2023 58.1% Apple offers iPhones with iOS, exclusively available to its smartphones. million.

Sales 107

Sales Marketing Brand IT 107

Grammarly

MAY 17, 2023

123 Graham Street Boston, MA 02134 (617) 456-7890 emily.liamson@example.com EXPERIENCE Sysdig, Boston, MA— Head of Brand & Content Marketing February 2022-PRESENT Developed a brand strategy, compelling company narrative, and messaging hierarchies to create a loyal community. Led brand testing and development to inform strategies.

Medical 117

Medical Transportation Education Hospitality 117

ProBlogger

FEBRUARY 7, 2018

Congratulations to the Class of 2018! Class of 2018 Scholarship Winners We selected five scholarship winners who caught our attention and imagination with their new blogs. Our Team said: Great branding, personal approach, large potential audience yet niche, thoughtful monetisation strategy (Encouragement gifts). Handmade Craft.

Finance 44

Finance Blog Blogging Food 44

Elna Cain

MARCH 27, 2024

Leah Bodenhamer , content manager at NMI, says she understands first drafts aren’t perfect, but she expects the writing to match the client’s brand voice. No first draft is perfect (and it never will be), but the ability to adjust your style and voice to match my brand’s needs will absolutely set you apart.

Freelance 246

Freelance Writer Communication Copywriter 246

Moz

NOVEMBER 20, 2018

For a more in-depth discussion of review strategy, please see the blog post version of my 2018 MozCon presentation, “ How to Convert Local Searchers Into Customers with Reviews.” Once you’re killing it on Google, diversify and get reviews on the other important review sites for your industry (but also continue to send customers to Google).

Keywords 56

Keywords Engagement Agency Website 56

Neil Patel

SEPTEMBER 8, 2020

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. Large brands and retailers already have access to such online-to-offline metrics. The post The Marketer’s Guide to Gain Brand Mileage on Google Maps appeared first on Neil Patel.

Brand 126

Brand Retail Ads SEO 126

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Click To Tweet.

Brand 108

Brand Storytelling Creativity Content Marketing 108

Content Marketing Institute

AUGUST 2, 2018

And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too. HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content. The post How to Unite Brand Storytelling and Marketing Tech appeared first on Content Marketing Institute.

Storytelling 97

Storytelling Brand Marketing Hospitality 97

Backlinko

MARCH 13, 2024

Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Opinion survey/polling 5% Omnibus/cost-sharing surveys 5% Advertising/brand tracking 4.6% Market research is a growing multi-billion-dollar industry. billion) and China ($2.88 billion China $2.88 billion India $2.2

Marketing 85

Marketing Electronics Social Media Text 85

Moz

NOVEMBER 29, 2018

In today's Whiteboard Friday, we welcome our friend Darren Shaw to explain what local is like today, dive into the key takeaways from his 2018 Local Search Ranking Factors survey, and offer us a glimpse into the future according to the local SEO experts. What does your branded search look like? So what sites are you getting reviews on?

Keywords 63

Keywords Engagement Ads Concept 63

Content Marketing Institute

MAY 9, 2018

And yet here we are, well into 2018, still waiting for it to fully materialize. John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: How do you feel about the ways brands have used VR to date?

Brand 97

Brand Storytelling Food Manufacturing 97

Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. Be inspired and learn the inside story from successful marketing leaders from the main stage and dozens of breakout rooms at Content Marketing World 2018 this September in Cleveland, Ohio. That sounds a lot like the scientific method, doesn’t it?

Brand 96

Brand IT Editorial Team Social Media 96

Neil Patel

MARCH 17, 2021

Of 18 to 21-year-olds who weren’t in high school in 2018, 57 percent were in college, compared to 52 percent of Millennials in 2003, and 43 percent of Gen Xers in 1987. Generation Z isn’t the best target audience for every brand. At this point, I’m going to assume your brand is relevant to Gen Z, and you’re eager to reach them.

Ads 145

Ads Advertising Social Media Recruitment 145

Content Marketing Institute

DECEMBER 18, 2018

One of the biggest changes for Chief Content Officer magazine happened at the beginning of 2018. After seven years and 36 issues, Clare McDermott handed the editor’s red pen over to me in an emotional ritual involving arcane incantations, a branding iron, and a pledge to forever cast out the Oxford comma. Get out of that!)

Prose 92

Prose Pharmaceutical Content Government 92

Grammarly

APRIL 10, 2024

GPT-1 was introduced in 2018. The app interface may allow you to enter keywords, brand voice and tone, and audience segments and automatically incorporate that information into your prompts. Then, you can integrate it with existing applications or create new ones that look and feel like your brand.

IT 105

IT Text Prose Architecture 105

Neil Patel

SEPTEMBER 13, 2021

Papercut Films was the production company for the technology documentary film, which had an April 2018 release. The social media documentary had a 2018 release with an 88-minute runtime. Stella Artois, Gillette, and Norton are just some brands that have done this successfully. Its runtime is 78-minutes. The Cleaners.

Social Media 136

Social Media Media Marketing Healthcare 136

Neil Patel

JUNE 1, 2021

Another popular use of YouTube is to learn and get more information about products and brands via product reviews. Users love videos where people or brands explain things to them. If you can tell a story they empathize with, they can identify with you, and this may encourage them to spend money with your brand. Explainer Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Shorthand Content Marketing

FEBRUARY 28, 2023

When most businesses start to do marketing for their brand, they become impatient for results. Paid Advertising Vs. Content Marketing It’s easy to think creating blogs, video, or audio content for your brand is a waste of time. It builds no organic rankings for your brand, and it only attracts transactional customers.

Content Marketing 64

Content Marketing Marketing Content Content Creation 64

Content Marketing Institute

SEPTEMBER 14, 2018

HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands. An 8-Step Process to Use Influencers to Elevate Your Brand. Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018. Branded keyword search volume lift.

Marketing 111

Marketing Construction Retail Sales 111

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. consumers spend more on brands to which they feel loyal. consumers spend more on brands to which they feel loyal via @Accenture. 66% of U.S.

Content Marketing 89

Content Marketing Marketing Education Content 89

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” The brand launched two shows this year, Wild Ideas Worth Living and Take It From Me.

Content Marketing 106

Content Marketing Marketing Content Retail 106

Backlinko

DECEMBER 21, 2023

In 2018, Brian Dean said: “If you want to master SEO in 2018 (and beyond), you need to become a CTR Jedi!” They not only serve as branding for the site, but also help pages stand out in search results, while enhancing user recognition and trust. Site name: The name of a site can also influence brand recognition and user trust.

IT 103

IT Ad Copy Keywords Landing Page 103

Content Marketing Institute

FEBRUARY 9, 2018

“Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate says. Sharing this ‘thought-ware’ collectively raises the bar for every brand and therefore makes us strive for bigger, better, bolder.”.

Storytelling 111

Storytelling Script Content Creator Content Marketing 111

Publishing Trends

DECEMBER 4, 2023

He previously was the CEO of The Quarto Group until 2018 and the co-founder of Welbeck Publishing Group until late 2022 where it was then sold to Hachette UK. Arune Singh has been promoted to VP of brand and editorial at Skybound. PEOPLE Marcus Leaver has announced the launch of his new company, Gemini Books Group.

Art Director 79

Art Director Agency Management Publisher 79

Content Marketing Institute

NOVEMBER 16, 2018

You’ll find the highlights of our conversation filmed at Content Marketing World 2018 in the video below. I also offer a few steps you can take to preserve your brand’s search influence and authority – even in the face of Google’s ongoing assaults on outbound link building. Creating content for the platforms Google prioritizes (e.g.,

SEO 92

SEO Engineering Content Creator Content Marketing 92

Content Marketing Institute

JANUARY 16, 2019

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. Now I hope you steal at least one of these ideas – and then make it grand for your brand. HANDPICKED RELATED CONTENT: Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018. Norton is Symantec’s consumer brand.).

Content 85

Content Editorial Contractor Persuasion 85

Content Marketing Institute

MARCH 30, 2018

Rohit’s done much of the work for you, offering up a “stealable idea” for each trend he shared in the 2018 edition of his best-selling book series Non-Obvious: How to Predict Trends and Win the Future. Grace Bonney (@designsponge) March 15, 2018. Non-Obvious trend: Brand stand. SproutSocial Click To Tweet.

Content 109

Content Social Media Content Marketing Content Creator 109

Content Marketing Institute

OCTOBER 11, 2018

adults who report they have one today, according to a 2018 Smart Speaker Consumer Adoption Report. 43% of companies already invest in technology to enable voice marketing, according to a survey taken at the 2018 Digiday AI Marketing Summit. 55% of adults will have a smart speaker by 2022 via @OCC_Strategy. technology Click To Tweet.

Content Marketing 100

Content Marketing Marketing Storytelling Content 100

ContentWriters

JANUARY 12, 2023

Green marketing promotes a company’s brand, goods, or services by highlighting its eco-friendly and sustainable practices. It positions the company as a green business and helps consumers understand they positively impact the environment when they purchase from the brand. Building a win-win reputation and increasing brand trust.

Manufacturing 98

Manufacturing Marketing Food Transportation 98

Moz

FEBRUARY 4, 2020

For example, if your site sells shoes, you need to think about how many different types, colors, sizes, brands, and concepts exist for your shoes. The knowledge panel will be important for personalities and brands. However, there are still many brands that have yet to claim their own panels. But it's easier said than done.

SEO 93

SEO Architecture Concept Keywords 93

Content Marketing Institute

MAY 22, 2018

You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Want proof?

Content Marketing 103

Content Marketing Marketing Content Storytelling 103

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. However, you don’t necessarily have to create brand-related memes.

Content Marketing 145

Content Marketing Marketing Entertainment Content 145

Article Writing

NOVEMBER 1, 2022

That means consumers are placing more trust in influencers, thus brands are turning to influencers instead of traditional advertisements. The biggest challenge is how you can capture your audience’s attention in the first 3 seconds” ( Smart Insights , 2018). Think like a human being, not like a “brand”’ ( ClickZ ). .

Social Media 59

Social Media Engagement Utilities Advertising 59

Moz

JULY 26, 2020

We started working with Porch.com in early 2018. Every time your brand is mentioned, you’re upping your brand awareness. So, even in one average-performing project, you can get some great links and brand exposure. Nature of brand mention: Exactly where and how is your brand mentioned?

Content Marketing 71

Content Marketing Contractor Brand Awareness Marketing 71

Content Marketing Institute

DECEMBER 6, 2017

You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). We manage content and social media strategies for more than 10 brands with a two-person team. Content marketing success increases, but can it last? We could do more, but we are understaffed.

Content Marketing 110

Content Marketing Marketing Content Content Creation 110

Contently

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. And what can you do if your brand is affected by this activity? Read on for our tips to keep your brand’s content above board.

Social Media 80

Social Media Media Content Creator IT 80