Content Marketing Institute

DECEMBER 22, 2017

At the risk of getting all sentimental, Robert and I wanted to spend our last PNR podcast revisiting some of our favorite discussion topics, recalling a few of our personal content marketing triumphs, and passing along a bit of advice we’ve received over the years in the hopes that it will help you achieve greater triumphs in your own career.

Marketing 81

Marketing Content Creator Advertising Content Creation 81

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Podcasts are the No. Click To Tweet. The McKinsey Podcast.

Brand 108

Brand Storytelling Creativity Content Marketing 108

Content Hacker

DECEMBER 15, 2022

Now, if you don’t know Joe, he’s been called the godfather of content marketing–for good reason. He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources. I strongly disagreed!

Copywriter 104

Copywriter Copywriting Writing Copy 104

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

DECEMBER 13, 2017

As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. What does this mean for humans who create content? Despite the growth in artificial intelligence capabilities, the human content writer is needed more than ever. Artificial intelligence is all around us.

Content Creator 103

Content Creator Content Creation Content Storytelling 103

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success.

Content Creation 111

Content Creation Content Creator Editorial Content 111

Content Marketing Institute

NOVEMBER 22, 2017

Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear. Content marketing success requires making the right decisions over and over.

Creativity 108

Creativity Content Marketing Marketing Content 108

Content Marketing Institute

NOVEMBER 9, 2017

Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? Content creation. Maturity level.

Content Marketing 92

Content Marketing Editorial Proofreader Content Creator 92

Content Marketing Institute

OCTOBER 26, 2018

Successful content marketing depends on creating and amplifying exceptional content. With other CMS platforms contributing new content, the volume of new material added to the web each day now exceeds 2 million posts. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Content Creator 102

Content Creator Promotion Social Media Engineering 102

Content Marketing Institute

JUNE 22, 2018

And, judging from the sheer number of content creators who operate in this space, I’m not the only one. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

Hospitality 97

Hospitality Storytelling Content Content Marketing 97

Content Marketing Institute

MARCH 9, 2018

HANDPICKED RELATED CONTENT: Agile Practices: How to Avoid Mistakes Our Marketing Team Made. Agile marketers’ commitment to quality. Traditional marketing teams are about the same, with 46% prioritizing quality. Agile marketing teams, however, are more likely to report a focus on quality. Click To Tweet.

Marketing 104

Marketing Content Content Creator Content Creation 104

Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. Choose a content business model.

Content Marketing 110

Content Marketing Marketing Content Editorial 110

CoSchedule

FEBRUARY 27, 2023

Orbit Media Studios Lots of marketing agencies invest in content that demonstrates their expertise and capabilities. link] covers practical tips for content marketing, analytics, and web design. Hire enough content creation and management staff to do it right. What Makes the Orbit Media Studios Blog Great?

Creativity 98

Creativity Blog Blogging Food 98

Content Marketing Institute

OCTOBER 13, 2017

Is content creation a challenge for your company? It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. One-third of #B2B companies cite #content creation as a challenge via @cmicontent #research.

Content Creation 78

Content Creation Content Content Marketing Content Creator 78

Content Marketing Institute

MARCH 26, 2018

— Jen Brass Jenkins (@chrliechaz) January 18, 2018. What would you give to have people freaking love your content? What would you give to have people freaking love your #content, asks @MarciaRJohnston? Focus your content on those areas and hire content creators who are obsessed with the same things.

Content 99

Content Content Creator Manufacturing Finance 99

Content Marketing Institute

JUNE 20, 2018

Don’t be deceived by the 2018 reference in Brian Dean’s SEO Tools: The Complete List (2018 Update). Evergreen #content tip: @backlinko updates its #SEO tool guide annually so it remains fresh. A table of contents is essential for more in-depth pieces that touch on multiple related topics. Infographics. Checklists.

Content 108

Content Content Creator Long Form Content Engineering 108