Content Marketing Institute

MAY 22, 2018

To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Targeted tips to help you optimize your content’s performance. May it serve you well on your content marketing quest. Click To Tweet. Earn critical experience points.

Content Marketing 102

Content Marketing Marketing Content Storytelling 102

Content Marketing Institute

DECEMBER 22, 2017

HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018? Will advertising (paid media) completely die, and/or will it get replaced by content marketing? (29:32). For content creation, the Copyblogger FM podcasts are all good. ThisOldMarketing Click To Tweet. 60+ Predictions.

Marketing 81

Marketing Content Creator Advertising Content Creation 81

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

Content Marketing 105

Content Marketing Marketing Content Content Creation 105

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us.

Creativity 70

Creativity SEO Content Hospitality 70

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. What podcast will be the best in 2018?

Brand 108

Brand Storytelling Creativity Content Marketing 108

Content Hacker

DECEMBER 15, 2022

Today, Joe’s the founder of The Tilt , which you should read; and leads Creator Economy Expo (CEX) , which you should attend. Back in 2018-ish, Joe told me that by 2020, all content writers would be replaced by robots. They can and will be helpful for all sorts of content creation activities.

Copywriter 105

Copywriter Copywriting Writing Copy 105

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

DECEMBER 13, 2017

As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. What does this mean for humans who create content? Despite the growth in artificial intelligence capabilities, the human content writer is needed more than ever. Artificial intelligence is all around us.

Content Creator 103

Content Creator Content Creation Content Storytelling 103

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success.

Content Creation 110

Content Creation Content Creator Editorial Content 110

Content Marketing Institute

OCTOBER 26, 2018

Even publishing great, high-quality content is not enough. Content creators need to think about how and why their content will be amplified before they create it. Content creators must think about amplification before they create #content, says @SusanCMoeller. Why will people share it?

Content Creator 101

Content Creator Promotion Social Media Engineering 101

Content Marketing Institute

NOVEMBER 9, 2017

HANDPICKED RELATED CONTENT: What Librarians Can Teach Marketers About Weeding Out ROT. Content creation. When I chat with marketers about their teams, the biggest cry I hear is for someone to create the content: often writers, but also videographers, podcasters, etc. Never start your team with the content creators.

Content Marketing 91

Content Marketing Editorial Proofreader Content Creator 91

Content Marketing Institute

MARCH 9, 2018

HANDPICKED RELATED CONTENT: Agile Practices: How to Avoid Mistakes Our Marketing Team Made. Sixty-eight percent of them said quality was a top priority in 2018. This means a content marketer on that Agile team can really focus on completing a phase before moving to something else. Agile marketers’ commitment to quality.

Marketing 103

Marketing Content Content Creator Content Creation 103

Content Marketing Institute

JUNE 22, 2018

And, judging from the sheer number of content creators who operate in this space, I’m not the only one. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

Hospitality 97

Hospitality Storytelling Content Content Marketing 97

Content Marketing Institute

NOVEMBER 22, 2017

Complicating the issue is that content marketing success requires ideas and insights from experts from dozens of other fields, including: creativity, design, HTML, productivity, project management, writing, and dozens more. HANDPICKED RELATED CONTENT: 11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros.

Creativity 108

Creativity Content Marketing Marketing Content 108

CoSchedule

FEBRUARY 27, 2023

Hire enough content creation and management staff to do it right. Laughing Squid Laughing Squid is a web hosting service whose blog takes an off-beat approach to content creation by writing about things like White Stripes cover videos or time-lapse videos of cable train rides. Invest in good blog design.

Creativity 98

Creativity Blog Blogging Food 98

Content Marketing Institute

DECEMBER 25, 2018

Create a form (like the example below) to illustrate how each brand characteristic should be applied in your content. Walk your content creators through the chart to ensure that your team members all understand how to put your brand voice in action. Find specialized content creation talent.

Content Marketing 110

Content Marketing Marketing Content Editorial 110

Content Marketing Institute

OCTOBER 13, 2017

Is content creation a challenge for your company? It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. One-third of #B2B companies cite #content creation as a challenge via @cmicontent #research. Provide input.

Content Creation 77

Content Creation Content Content Marketing Content Creator 77

Content Marketing Institute

MARCH 26, 2018

If you read my post How to Grow Your Audience From Zero to Millions in Less Than Five Years , you know that Quartz (“a new kind of global business news outlet”) creates content that people “ freaking love.”. Jen Brass Jenkins (@chrliechaz) January 18, 2018. What would you give to have people freaking love your content?

Content 98

Content Content Creator Manufacturing Finance 98

Content Marketing Institute

JUNE 20, 2018

Don’t be deceived by the 2018 reference in Brian Dean’s SEO Tools: The Complete List (2018 Update). Evergreen #content tip: @backlinko updates its #SEO tool guide annually so it remains fresh. A table of contents is essential for more in-depth pieces that touch on multiple related topics. Infographics. Case studies.

Content 108

Content Content Creator Long Form Content Engineering 108