Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video. Click To Tweet.

Storytelling 103

Storytelling Content Entertainment Script 103

Neil Patel

JUNE 1, 2021

This is a creative option that will probably draw attention among the interested audience who also watched that content. Storytelling Videos. As I’ve already mentioned here on the blog, storytelling is one of the main powers in content nowadays. It’s like a hashtag for videos, encouraging user actions.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

MAY 9, 2018

And yet here we are, well into 2018, still waiting for it to fully materialize. HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing. He is the author of six books, including the bestselling Storytelling for Virtual Reality. Are we kind of, nearly, almost there?

Brand 98

Brand Storytelling Food Manufacturing 98

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. of communication professionals rely on branded content. Projects , and Original.

Brand 101

Brand Banking IT Entertainment 101

Content Marketing Institute

OCTOBER 5, 2018

A post shared by Cre8ive (@cre8ivemarketing) on Jul 12, 2018 at 4:11am PDT. HANDPICKED RELATED CONTENT: The 1-2-3-4 Content Strategy to Drive Leads From Instagram Marketing. A post shared by Applebee’s Grill & Bar (@applebees) on Jul 9, 2018 at 3:29pm PDT. It’s all about innovative storytelling.

Storytelling 100

Storytelling Engagement Brand Promotion 100

Content Marketing Institute

DECEMBER 25, 2017

We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing. PaulRoetzer’s plain-English tour of AI in marketing lit up my brain, says @soloportfolio.

Recruitment 94

Recruitment Manufacturing Social Media Creativity 94

Neil Patel

JANUARY 12, 2021

So, when Google announced its decision to start phasing out Google Plus due to low usage in 2018, it made sense. Publish articles on LinkedIn Pulse with actionable content for your dream clients. Use storytelling techniques in your captions to touch on pain points and bring in sales. Content marketing is king.

Social Media 111

Social Media Brand Awareness Promotion Sales 111

Content Marketing Institute

DECEMBER 20, 2017

After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? One place to look for lessons is CMI’s two conferences – Content Marketing World and Intelligent Content Conference. What has 2017 taught you?

Marketing 111

Marketing Government Engineering Storytelling 111

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

OCTOBER 2, 2018

One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. Yet some brands are working with top comics creators and publishers such as Marvel Comics. DarrenSanch #storytelling Click To Tweet. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers.

Storytelling 95

Storytelling Pharmaceutical Brand Prose 95

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands. Document your content marketing mission statement.”. Publish the piece by @isocialfanz via @mdeziel.

Content Marketing 93

Content Marketing Marketing Content Editorial Team 93

Content Marketing Institute

DECEMBER 28, 2018

That’s because Robert’s columns challenge me to think beyond how to do a content marketing task and even beyond how to do things better. Instead, he makes me think about why we content marketers do what we do and about the role of content , the job of content marketing, and what success really feels like.

Content Marketing 93

Content Marketing Marketing Editorial Storytelling 93

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

Content Marketing 110

Content Marketing Storytelling Marketing Content 110

Content Marketing Institute

MARCH 21, 2018

1 seed Virginia), I offer six basketball-tournament inspirations for your content marketing strategy. billion expected to be wagered in 2018. Take a page for your content marketing playbook. Here’s how it could work: Pick 16 articles published in four of your primary categories. Build a bracket. Internally.

Content Marketing 101

Content Marketing Marketing Content Storytelling 101

Buffer

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. I had dabbled in content marketing, but that moment five years ago was when I started taking freelancing more seriously. I wanted to build something of my own with a flexible schedule and better pay.

Content Creation 119

Content Creation Social Media Consulting Script 119

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 107

Brand Content Storytelling Editorial Team 107

Smart Blogger

OCTOBER 28, 2022

Be sure to check out their blog content that is loaded with helpful tips for writers and entrepreneurs at any experience level. They work with a wide range of clients like publishers Dorling Kindersley and the prestigious London Business School. Publishing company McGraw-Hill says Bob is “America’s top copywriter.”. Copyblogger.

Copywriter 86

Copywriter Copywriting Freelance Copywriting Blog 86

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. Go forth and create.

Content Creation 111

Content Creation Content Creator Editorial Content 111

Content Marketing Institute

SEPTEMBER 25, 2018

Research presented at the 2018 International Conference on Information Management found images heavily liked on Facebook tended to display four qualities: brightness, clarity, liveliness, and ingenuity. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Click To Tweet.

Social Media 110

Social Media Media Text Storytelling 110

Content Marketing Institute

DECEMBER 13, 2017

As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. What does this mean for humans who create content? Despite the growth in artificial intelligence capabilities, the human content writer is needed more than ever. Artificial intelligence is all around us.

Content Creator 104

Content Creator Content Creation Content Storytelling 104

Content Hacker

DECEMBER 15, 2022

Now, if you don’t know Joe, he’s been called the godfather of content marketing–for good reason. He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources. Short-Form Content.

Copywriter 104

Copywriter Copywriting Writing Copy 104

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Marketing Landing Page Content 145

CoSchedule

FEBRUARY 27, 2023

Consistently publish content on a variety of those topics. Orbit Media Studios Lots of marketing agencies invest in content that demonstrates their expertise and capabilities. link] covers practical tips for content marketing, analytics, and web design. Make that content easily digestible.

Creativity 98

Creativity Blog Blogging Food 98

Content Marketing Institute

APRIL 4, 2018

The subject area is massive and at times overwhelming, but data visualization (sometimes called “dataviz”) is among the most critical skills for marketers to understand at least at the basic level, if not to study in more depth. Let’s walk through the what, how, and why of data visualization for marketing. Dataviz as content.

Marketing 105

Marketing Persuasion Content Marketing Retail 105

Content Marketing Institute

MARCH 13, 2018

Aside from publishing his own weekly newsletter, The Full Monty, he enjoys reading and evaluating other newsletters. He shared some of his favorites – and his reasons for liking them – at Content Marketing World in his talk How to Build and Maintain an Audience with a Remarkable Email Newsletter. Develop your nose for news.

Editorial Team 111

Editorial Team Editorial Storytelling Text 111

Content Marketing Institute

AUGUST 6, 2018

Editor’s note: You may have missed this article when CMI published it in 2016. What follows are – by any list or metric – 51 big names in online marketing, content marketing, and e-commerce along with their top social-media tool and reason for loving it. Ann Handley, c hief content officer, MarketingProfs.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

OCTOBER 9, 2018

Before getting too far into the topic, vertical content is content that can be easily read on a rectangular, elongated device such as a smartphone or tablet. According to Mary Meeker’s global trend study published by KPCB , Americans spend 29% of their free time watching video content vertically. Click To Tweet.

Audience 109

Audience Entertainment Concept Storytelling 109

Content Marketing Institute

AUGUST 14, 2018

If you could pick one thing in content marketing you want to go away today, what would it be? That’s what we asked Content Marketing World presenters. Jason Schemmel , social media manager, Harper Collins Christian Publishing. It’s 2018. Expect to be strong: Content displayed in a responsive way.

Content Marketing 97

Content Marketing Marketing Storytelling Content 97