Neil Patel

JANUARY 28, 2021

With gifs, brands can entertain and engage their target audiences in a way plain text or static images just can’t. In this article, I’ll show you how you can find and use gifs throughout your marketing plan to increase engagement, make your brand relatable, and entertain your audience. How ow does this relate to marketing?

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Promotion Brand Entertainment Social Media 133

Verblio

OCTOBER 21, 2022

However, while some may think it’s a simple task, the truth is that it takes time and research to build your brand. You may not have the budget for a large advertising campaign, and even if you do, you may not be sure how to target your ads so that they reach the right people. Content Marketing Increases Brand Awareness.

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Dr. Rissy's Writing and Marketing

SEPTEMBER 22, 2022

“Pinterest is unique among social platforms because its users are — largely — going there to discover new products, and they respond well to ads. Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROI on your ad spend, versus paid ads alone.”.

Social Media 52

Social Media Ads Media Advertising 52

Content Marketing Institute

DECEMBER 31, 2018

Now I want you to fast forward exactly one year to this time in 2019. That means if we don’t change what we are doing, right now, the things you want to accomplish in 2019 or 2023 and beyond, both marketing and personal goals, will never happen. There was nothing about adding value to others. So, in 2019 …. Are you rich?

Marketing 97

Marketing Agency Education Electronics 97

Moz

MARCH 27, 2019

Posted by cheryldraper We’ve got three months and some change before MozCon 2019 splashes onto the scene (can you believe it?!) Welcome to MozCon 2019 + the State of the Industry. A perennial favorite on the MozCon stage, we’re excited to share more details about Wil’s 2019 talk as soon as we can! The Speakers. Ruth Burr Reedy.

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Content Marketing Institute

JANUARY 1, 2019

What does this mean for 2019? Well, to put it into a weather forecast metaphor, we think 2019 should bring more of the same: mostly sunny skies with some sharp, cool headwinds. Contentmarketing in 2019 should bring mostly sunny skies with sharp, cool headwinds, says @Robert_Rose Click To Tweet. It’s perfectly OK to be confused.

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Backlinko

JANUARY 8, 2024

Let’s dive into all the latest podcast stats: Podcast Growth and Trends The number of global podcast listeners has grown significantly since 2019. Comprehensive podcast listening figures are unavailable before 2019. ** 2024: estimated figures Year Number of Listeners Increase on Previous Year 2019 274.8 million * 2020 333.2

Entertainment 107

Entertainment Advertising Utilities Ads 107

Moz

FEBRUARY 26, 2019

Posted by TheMozTeam With the new year in full swing and an already busy first quarter, our 2019 predictions for SEO in the new year are hopping onto the scene a little late — but fashionably so, we hope. Focus on answers that naturally leave visitors wanting more and establish your brand and credibility. [ Dr. Peter J. Miriam Ellis ].

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Backlinko

MARCH 13, 2024

Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Opinion survey/polling 5% Omnibus/cost-sharing surveys 5% Advertising/brand tracking 4.6% Ad pre-test 1.9% questions in 2019 – SurveyMonkey Year Average Number of Questions 2010 12.1 billion China $2.88

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Marketing Electronics Social Media Text 86

Grammarly

FEBRUARY 24, 2023

You might already have the experience they’re looking for in project management, editorial judgment, or budget management. Give specific examples of essential skills, systems, or software you learned at your previous jobs, wherever possible.

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Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

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Brand Banking IT Entertainment 95

Elna Cain

MARCH 19, 2023

This can be: B2B businesses in an industry B2C companies in an industry Solopreneurs Coaches Magazines Publications Brands And to attract high-paying clients, the writing samples in your portfolio should be around one main topic or industry. I just added the URL and a link to my website for my first freelance writing pitch.

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Portfolio Writing Freelance Digital Marketing 243

Content Marketing Institute

OCTOBER 3, 2018

If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. In other words, you might not only illegally post an image, you might credit the wrong person or brand. Brands reuse of images is unlikely to pass the “fair use” test, says @allen3m. ?

Social Media 105

Social Media Brand Media Content Creator 105

Content Marketing Institute

FEBRUARY 1, 2019

? If your company wants to be seen as a media outlet, your brand journalism can’t be light on ethics, riddled with errors, and sopping with self-interest that suffocates readers. Brands that aren’t entirely honest or self-aware have a much harder time building audiences.”. Sources say a lot about your brand. Click To Tweet.

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Brand Portfolio Social Media Consulting 96

BKA Content

MAY 18, 2023

Maybe you are a small business owner that has been creating content as a way to build awareness of your brand but need a writer who can deliver high-quality work as your readership grows. With affiliate marketing, you agree to promote partner brands on your blog in exchange for a percentage of sales that come from your page.

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Content Content Writer Content Creator Consulting 89

BKA Content

APRIL 4, 2024

You can start by creating data tags and adding valid markup to the code for pages on your site. Adding microdata or other schema markup code to your site does not guarantee enhanced results, but it makes pages on your site eligible for this feature. Microdata SEO involves annotating page elements on your website.

SEO 73

SEO Script IT Search Engine Optimization 73

Neil Patel

JANUARY 6, 2021

This allows the store, and other brands, to advertise to customers on sites like CVS or Walgreens. Notice the “sponsored” tag in the bottom right corner — this isn’t just a product listing; it’s an ad from a face mask company right on CVS’s website. Sure, ads can be annoying. For Brands.

Retail 144

Retail Media Advertising Banking 144

ContentWriters

MAY 10, 2023

Smart, Strategic Partnerships Spotify has continued to invest heavily in partnerships and collaborations with multiple recognizable brands, artists, and influencers, including Coca-Cola, Starbucks, and Nike, to create exclusive playlists and offers for their customers.

Marketing 105

Marketing Collaboration Social Media Hospitality 105

Neil Patel

APRIL 22, 2021

A study found programmatic ad spend will top $59.45 billion in 2019. By 2021, $81 billion of digital display ad spend will be conducted programmatically. Previously, buying ads was a long and arduous process. How to Get Your Ads Shown to High-Converting Users With These Attributes. What does it even mean?

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Advertising Agency Ads Brand Awareness 117

Make a Living Writing

JANUARY 27, 2024

Meet the Freelancer Who Writes About Cow Farts and Farm Robots Georgie Smith When I decided to shutter my 20-year farming business in the spring of 2019, I had only one other, very rusty skill to turn to—writing. Ad I’m on their shortlist for their next content projects!). Here’s what you need to know. From 20 years ago.

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Contently

FEBRUARY 17, 2023

In a 2019 Nielsen IQ global survey , consumers listed augmented and virtual reality as the top tech they expect to help them in their daily lives. It’s a disruptive technology primed to change how buyers shop and interact with brands. Brands can leverage AR to generate excitement around a new product launch or service.

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Engagement Entertainment Marketing Medical 126

Smart Blogger

FEBRUARY 16, 2023

Backlinko , 2022) The #1 organic result on Google gets almost 20x the traffic of the top ad (39.6% Zipwhip , 2019) Podcasts, blog posts, and videos are the top three content types for generating awareness and demand. 93% of brands say they got new customers due to the videos posted on their social media accounts. of all clicks.

Digital Marketing 127

Digital Marketing Marketing Retail Landing Page 127

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. Augmented reality combines digital elements and the real world, adding an augmented layer to what you can see. Are we kind of, nearly, almost there?

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Brand Storytelling Food Manufacturing 93

Neil Patel

MARCH 31, 2021

Those are some pretty compelling statistics that should make you think twice about adding out-of-home advertising to your campaign’s strategy playbook. Out-of-home advertising comes in way ahead of search ads or sponsored posts. Take this opportunity to use contrasting colors to make your ad as visible even from far away.

Advertising 121

Advertising Social Media Construction Brand Awareness 121

Neil Patel

MARCH 25, 2021

It’s ideal for brands targeting a younger audience, as the majority of TikTok users are between the ages of 10 and 29. Tapping into this diverse market offers a lucrative opportunity for brands. Bringing your brand to TikTok gives you visibility with millions of new users worldwide. Describe Your Brand in Your Bio.

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Landing Page Social Media Advertising Creativity 141

Contently

MARCH 14, 2023

In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. But digital marketing experts disagree.

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BKA Content

NOVEMBER 1, 2023

That is where content creation comes in, offering businesses a way to increase quality traffic, achieve a stronger ROI, and nurture client relationships, all while cultivating brand exposure and trust. Nurture Consumer Relationships While Cultivating Brand Exposure and Trust Technology usage is up in the U.S. In 2019, nearly 1.92

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Content Marketing IT Marketing Content Creation 78

Neil Patel

DECEMBER 8, 2020

Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. By 2019, Watch had 270 million monthly users, and by 2020, that number had shot up to over 1.25 and added a ton of features for brands and marketers. billion, according to Facebook.

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Script Engagement Ads Content Creator 129

Neil Patel

SEPTEMBER 24, 2020

Research shows Google Ads produces 3.5 It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. They’re one of New York’s fastest-growing digital ad agencies. They manage more than 100 million in ad spend for their clients.

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Agency Advertising Transportation Landing Page 97

Neil Patel

MARCH 17, 2021

Product purchases and all resulting costs (as listed above) are added to the opening inventory. Here’s an example: Let’s say we want to calculate an e-commerce brand’s COGS during the 2019 financial year. The closing inventory would be the inventory recorded on the company’s balance sheet at the end of the 2019 fiscal year.

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Manufacturing Transportation Utilities Sales 123

Neil Patel

OCTOBER 16, 2020

In fact, QR usage grew 28% from 2018 to 2019. However, several businesses have found innovative and unique ways to not only get you to scan their code but boost their brand awareness in the process. Here are a few of the most memorable ones – and a few tips for putting this strategy to work for your brand. Creative Ads for Apps.

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Marketing Brand Awareness Food Creativity 145

Neil Patel

FEBRUARY 23, 2021

With 249 million daily active users , you can get your brand in front of a large audience. There are three types of Snapchat ads: Snap Ads, Filters, and Lenses. I’ve written before about the value each Snapchat ad can bring to your business. They are a great way to differentiate your brand from competitors.

Advertising 124

Advertising Social Media Brand Awareness Ads 124

Jane Friedman

JANUARY 4, 2023

I had three books in my catalogue and dabbled in Amazon Ads. In 2019, I made $412 publishing three more books. Almost all of that $7,500 in revenue went to Facebook and Amazon Ads. In fact, I spent $2,000 out of pocket just testing ads to get things working for my series. I was ecstatic. But something darker happened.

Marketing 106

Marketing Ads Audience Publisher 106

Neil Patel

DECEMBER 8, 2021

Use Ad Retargeting. Ad retargeting is a paid ad strategy that targets audiences who have previously visited your website. Ad retargeting helps you bring them back to complete their purchase. Using retargeted ads during the holidays is a good way to help lower your abandoned cart rates.

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Retail Sales Ads Utilities 88

Backlinko

JANUARY 8, 2024

billion views since being uploaded on 6 April 2019. Cocomelon’s videos were added to Netflix in 2020, and hold the top spot in the kid’s category with popular songs like “Baby Shark” The most viewed YouTube video is called, “ Bath Song | CoComelon Nursery Rhymes & Kids Songs “, which has 6.5

Entertainment 86

Entertainment Keywords Collaboration Script 86

Neil Patel

MAY 14, 2019

They look at factors like page speed, brand queries, and hundreds of other factors that it may have not been placing much emphasis on in the past. But over the years, they have continually made small layout tweaks which have added up to big changes. You can’t blame them for making changes that increase their ad revenues.

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SEO Concept Engineering Keywords 112

The Hoth

NOVEMBER 3, 2022

It’s easy to see why that is, as 93% of brands report acquiring new customers due to the videos they post on social media platforms. . Beyond that, you also need to consider ad costs, ad formats, and their algorithms (to enhance the visibility of your content). TikTok vs. YouTube: Ad Formats and Costs .

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Marketing Entertainment Education Content Creator 105