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How One Brand Grew a Massive Audience by Building a News Site [Example]

Content Marketing Institute

In 2019, a software company launched its own editorial property as an alternative to traditional PR and demand-gen marketing. Continue reading → The post How One Brand Grew a Massive Audience by Building a News Site [Example] appeared first on Content Marketing Institute.

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8 Tips for a Brand Awareness Campaign

Neil Patel

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

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B2C Content Marketing: What a Difference Commitment Makes [2019 Research]

Content Marketing Institute

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. CMIContent 2019 #research Click To Tweet. consumers spend more on brands to which they feel loyal. consumers spend more on brands to which they feel loyal.

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3 Life and Marketing Success Resolutions for 2019

Content Marketing Institute

Now I want you to fast forward exactly one year to this time in 2019. That means if we don’t change what we are doing, right now, the things you want to accomplish in 2019 or 2023 and beyond, both marketing and personal goals, will never happen. So, in 2019 …. What if, right here and now, you had a clean slate? What’s different?

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MozCon 2019: Day Two Learnings

Moz

HeatherPhysioc #Mozcon — Melina Beeston (@mkbeesto) July 16, 2019. Theirs is “Connected brands start with connected teams.” Mary Bowling — Brand Is King: How to Rule in the New Era of Local Search. Mary took the stage next to shed some light on why brand is so critical to success in this latest era of local search.

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MozCon 2019: The Initial Agenda

Moz

Posted by cheryldraper We’ve got three months and some change before MozCon 2019 splashes onto the scene (can you believe it?!) Welcome to MozCon 2019 + the State of the Industry. A perennial favorite on the MozCon stage, we’re excited to share more details about Wil’s 2019 talk as soon as we can! The Speakers. Ruth Burr Reedy.

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Say No to the Rise of Internal Content Agencies – and Other 2019 Trends

Content Marketing Institute

What does this mean for 2019? Well, to put it into a weather forecast metaphor, we think 2019 should bring more of the same: mostly sunny skies with some sharp, cool headwinds. Contentmarketing in 2019 should bring mostly sunny skies with sharp, cool headwinds, says @Robert_Rose Click To Tweet. It’s perfectly OK to be confused.

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