Content Hacker

FEBRUARY 1, 2024

Maximize Preview Text 4. However, while open rates are important for gauging initial interest, click-to-open (CTO) rates provide deeper insights into user engagement levels as they measure both opening the mail and clicking on at least one link within – essentially capturing conversions. Check out our AIO Blogger course.

Text 83

Text Finance Engagement Utilities 83

Smart Blogger

MARCH 13, 2023

adults use Facebook , and more than half of Americans check multiple times daily, sharing posts composed of text, photos, videos, and GIFs that other Facebook users comment on, share, and react to. YouTube Live allows you to stand out by creating an engaging experience with your audience. Seven in ten U.S. Who Should Use YouTube?

Social Media 128

Social Media Media Text Brand Awareness 128

Agency Content Writer

MAY 25, 2023

Marketers who prioritized blogging received 13X more ROI than companies that did not in 2019. On-page SEO refers to page structure, backend coding, page titles and descriptions, internal links, alt text and image descriptions, metadata, and blogs. Statistics from Hubspot , an industry leader in content creation.

Search Engine Optimization 130

Search Engine Optimization Writing Blog Blogging 130

Neil Patel

JANUARY 28, 2021

In a Tenor survey , two-thirds of millennials said gifs did a better job conveying emotions than text. With gifs, brands can entertain and engage their target audiences in a way plain text or static images just can’t. Gifs are now used in place of emojis and text in everyday online conversations. Reaction Gifs.

Promotion 133

Promotion Brand Entertainment Social Media 133

Moz

JANUARY 26, 2021

To be a little more specific, we picked this client up in March 2019, but of course, results generally started to pick up from November 2019 as Google started to crawl the site more regularly. In November 2019, we added the ‘TawkTo’ chat function to the site which has helped generate leads. Our strategy.

Insurance 69

Insurance Content Creation Utilities Keywords 69

Backlinko

JANUARY 4, 2024

Then you, the expert, can step in and flesh out the details, adding the unique insights and depth that only a human touch can provide. People do use voice search, but ranking for it works more or less the same as ranking for text search. Now Google is analyzing how users engage with a page to determine its relevance and usefulness.

SEO 109

SEO Engineering Keywords Social Media 109

Neil Patel

NOVEMBER 11, 2020

Even if they are real people, they are unlikely to engage with your content and actually buy what you have to offer. By adding the word tutorial, we are now provided with more concise keywords. It shows several ‘Ad groups’ of keywords. Nearly 59% of executives would rather watch a video than read a chunk of text.

Keywords 145

Keywords Social Media Collaboration Text 145

ContentWriters

DECEMBER 7, 2022

They don’t generally release details about core updates, instead pointing to the best practices for search ranking that haven’t changed since the August 2019 core update. This applies to the largest image or text block on the page when it loads. Google isn’t exactly forthcoming on what is included in core updates, either.

Script 98

Script Search Engine Optimization Manufacturing Engineering 98

Shorthand Content Marketing

APRIL 4, 2023

Pew Research discovered in 2019 that 20% of American adults are smartphone-only internet users , meaning mobile devices are their only source of access to the internet. A well-thought-out mobile content marketing strategy can help you engage potential customers. For email marketing, there are two main formats: HTML or plain text.

Content Marketing 52

Content Marketing Marketing Content Text 52

Smart Blogger

FEBRUARY 16, 2023

Backlinko , 2022) The #1 organic result on Google gets almost 20x the traffic of the top ad (39.6% Zipwhip , 2019) Podcasts, blog posts, and videos are the top three content types for generating awareness and demand. Hubspot , 2022) Instagram’s ad reach grew 20.5% SEO Statistics What about SEO ? of all clicks. growth rate.

Digital Marketing 127

Digital Marketing Marketing Retail Landing Page 127

Neil Patel

MARCH 25, 2021

Adding a CTA to your profile will tell users exactly what to do next, and can help increase conversions. Shopify merchants can now connect their shops to their TikTok for Business accounts and sell products on TikTok directly, through in-feed shoppable videos and ads. iamfabianbern) November 14, 2019.

Landing Page 141

Landing Page Social Media Advertising Creativity 141

Susan Greene

SEPTEMBER 12, 2020

The copy is engaging and intuitive. You want copy that’s engaging, effective and will contribute to your app’s success. There were 204 billion apps downloaded in 2019 worldwide. Don’t copy big swaths of text from your website or brochure for your app. Be sure to notify them when you’ve added fresh content and features.

Copywriter 130

Copywriter Copywriting Copy Copy Editor 130

Contently

MARCH 14, 2023

You can also use bullet points to avoid walls of text. To take advantage of featured snippets, our SEO recommendations include adding an FAQ (frequently asked questions) section to the end of your article based on some of the most popular questions on Google related to your topic. Publish relevant content. Understand user intent.

SEO 126

SEO Content Marketing Marketing Content 126

Content Marketing Institute

JANUARY 8, 2019

They can complement text to make a more convincing case, or they can replace text for a quicker impact. That strategy aligns with research we conducted at Venngage about Facebook ads that convert. HANDPICKED RELATED CONTENT: 2 Things to Know About Visual Content Strategy in 2019. Use icons to replace or reinforce text.

Landing Page 104

Landing Page Storytelling Text Communication 104

Neil Patel

JANUARY 12, 2021

Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. billion people use Facebook Groups every month , and the feature comes with a ton of tools to help you provide value to your audience and encourage engagement.

Social Media 111

Social Media Brand Awareness Promotion Sales 111

Bramework

DECEMBER 21, 2023

Click To Tweet Most bloggers state that bitesize paragraphs, bolding and imagery are all ways to get people engaged for more on-page SEO. How to Convert Social Media Into Sales for Your Business (10 Easy Steps to Do NOW) 13 – Drives Traffic Organically Over Paid Ads We all know you can pay to be on Google’s radar.

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98

Fat Joe

SEPTEMBER 22, 2023

Grow Their Audience Adding high-quality, SEO-optimized content to their site can help bloggers grow their audience. Lauren Pope (She/Her) (@LaurenxPope) July 31, 2019 Approach guest posting like you would publishing content on your own site. Break up the text with clear subheadings and use images to boost the visual appeal.

Blogger 52

Blogger Collaboration Keywords Agency 52

Moz

NOVEMBER 16, 2020

How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear.

Editorial 66

Editorial Advertising Brand Awareness Healthcare 66

Backlinko

MARCH 24, 2023

For example, you might have noticed that I added a little table of contents at the top of this page. For example, in 2019. In fact, Google specifically states that large scale campaigns that use “keyword-rich” anchor text links are a no-no. So if you had an outstanding resource about SEO, I might consider adding it to that page.

Keywords 91

Keywords Brand Awareness SEO Publisher 91

The Creative Penn

MARCH 13, 2023

I mean, one of the things that I did through those years I wasn't writing was getting some stuff republished because I had gotten a whole bunch of rights back at the end of 2019 and the early part of 2020. And for most of us, it's engaging with it visually on our screen. Images of text are used all the time in our industry.

Content 98

Content Text Creativity SEO 98

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Brand 95

Brand Banking IT Entertainment 95

The Creative Penn

FEBRUARY 24, 2023

On The Guardian UK in 2018, Fake books sold on Amazon could be used for money laundering ; and in 2019, Plagiarism, book-stuffing, click farms … the rotten side of self-publishing. There will also be regulation, safety guidelines, legal shifts, and guardrails added to the technology in the coming months and years as things develop.

Text 98

Text Creativity Publisher Publishing 98

Content Marketing Institute

OCTOBER 5, 2018

In this article, I’ll explore how to use these seven sticker types to make your brand’s content more visually interactive and engaging. HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. They’re proving to be great tools for marketers who wish to engage their followers while collecting these insights.

Storytelling 95

Storytelling Engagement Brand Promotion 95

Verblio

NOVEMBER 4, 2022

It also just raised $125M , so expect to see even more ads for it everywhere. Jasper is a tool that uses GPT-3 to generate content, including social media posts, ad copy, blog posts, emails, and more. (If These include things like Paragraph Generator, Product Description, Blog Post Outline, Google Ads Headline, and more.

Persuasion 52

Persuasion Writer Long Form Content Engagement 52

Neil Patel

JANUARY 18, 2023

Video marketing can take several forms, and it’s not just limited to ads. Their YouTube channel , which has over 34,000 subscribers, provides several different resources including: Product tips Short ads for the product In-depth how-to videos Examples of how the company uses its own software. Write appropriate, descriptive alt-text.

Engineering 113

Engineering SEO Advertising Social Media 113

Neil Patel

MARCH 4, 2023

Localization will often require translation, but it also means changing the text based on what people in that region expect. This campaign also made it easier for Coca-Cola to engage with international social media followers, enhancing the experience and adding to the personal touch Coca-Cola does so well.

Content 81

Content Consulting Communication Brand 81

Neil Patel

SEPTEMBER 20, 2020

Paid ads (e.g., Google ads, Facebook ads, Bing ads, etc.) Starting in 2019, the Instaboost team started branching out into paid advertising on Google and Social Media.” Link Signals including inbound anchor text, linking domain authority, linking domain quantity, etc. and Local SEO. reviews online.

SEO 130

SEO Agency Search Engine Optimization Keywords 130

Neil Patel

DECEMBER 18, 2018

For every dollar I spend, I typically am able to get a 17-20x return on my ad spend. You don’t have to make the links rich in anchor text… but this one little thing will give more juice to your cornerstone content. Hack #10: Adding the year to your title tag increases CTR. Just keep your video to under 5 minutes in length.

Sales 111

Sales Landing Page Lead Generation Text 111

Fat Joe

MARCH 31, 2023

However, as webmasters added more pages to the web, it became harder to decide which order to rank them in, and the system broke down. Also called the “Farmer” rollout, the search giant wanted to prevent websites from using duplicated text or content that didn’t say anything substantive. Launches – 1994 The original logo for Yahoo!

SEO 59

SEO Search Engine Optimization Agency Engineering 59

Neil Patel

JANUARY 21, 2021

The best knowledge we have of Google’s algorithm comes in the form of major algorithm updates like: Mobile-first update (July 2019): Googlebot now looks at all websites as a smartphone, prioritizing sites that work well on mobile devices. If you want to stay under the search algorithm penalty radar, diversify your anchor text.

Keywords 145

Keywords Text SEO Social Media 145

Neil Patel

FEBRUARY 16, 2021

The spider notes new documents and changes, which are then added to the searchable index Google maintains. Those pages are only added if they contain quality content and don’t trigger any alarms by doing shady things like keyword stuffing or building a bunch of links from unreputable sources. Make sure it’s set to Plain Text Only.

Website 141

Website Search Engine Optimization Social Media Engineering 141

Content Hacker

JULY 21, 2023

In 2019, I had a life-changing discovery on blog writing when a top SEO consultant, the one behind WebMD’s rise to the top of Google, taught me that every single blog I write should have persuasive copy, and a “sales letter” blend at the bottom. You can also add an element of curiosity to keep them engaged.

Content Marketing 72

Content Marketing Persuasion Marketing Government 72

Fat Joe

JUNE 14, 2023

It scours the web to find images and analyzes things like alt text, captions, and file names to understand the context. Search engines pay attention to the internal linking structure, external links, and user engagement signals to determine which pages have a higher demand for crawling. How Does Crawl Demand Work?

SEO 52

SEO IT Search Engine Optimization Engineering 52

Content Powered

MARCH 2, 2023

OpenAI's ChatGPT is a text-based AI chatbot system, built on GPT-3 and trained on a wealth of written content. First, the average word count for high-ranking blog posts in 2019 was around 1,200 words. There's a reason most AI systems focus on short content like ad generation and product descriptions. Headline generation.

Content Writer 52

Content Writer Writer Content Long Form Content 52

The Creative Penn

JULY 3, 2023

Four years ago, in July 2019, I put out a podcast episode that went through the 9 disruptions I saw coming for authors and publishing in the next decade. Whereas—I mean, you are more market-y—I mean, certainly for me, writing email headlines and all of that, writing sales copywriting, writing ads, this is definitely not my zone of genius.

Publisher 98

Publisher Publishing Publishing Creativity 98

Neil Patel

NOVEMBER 27, 2018

This will increase engagement, which again will make monetization easier in the long run. Or if everyone is using text-based content, test out visual based content like infographics or video. From running Facebook and Twitter ads, to manually growing your follower counts, you need to focus on your social media game.

Blog 111

Blog Blogging Blogger Promotion 111

Moz

FEBRUARY 4, 2020

Danny Sullivan (@dannysullivan) October 28, 2019. The assistant can return up to three relevant articles and provide audio playback using text-to-speech markup. Finally, Google has added visual image search attributes to search results. There's nothing to optimize for with BERT, nor anything for anyone to be rethinking.

SEO 93

SEO Architecture Concept Keywords 93