Remove 2019 Remove Audience Remove Creativity Remove Storytelling
article thumbnail

Say No to the Rise of Internal Content Agencies – and Other 2019 Trends

Content Marketing Institute

What does this mean for 2019? Well, to put it into a weather forecast metaphor, we think 2019 should bring more of the same: mostly sunny skies with some sharp, cool headwinds. Contentmarketing in 2019 should bring mostly sunny skies with sharp, cool headwinds, says @Robert_Rose Click To Tweet. It’s perfectly OK to be confused.

Agency 85
article thumbnail

7 Examples of Winning Branded Content Strategies

Content Hacker

Ready to see how storytelling can build bridges between businesses and people? Table Of Contents: Branded Content and Its Impact on Marketing The Evolution from Conventional Ads to Brand Storytelling Case Studies: 7 Examples of Branded Content Benefits of Branded Content Marketing 1. Check out our AIO Blogger course.

Brand 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What It Means to Get Branded Content Right

Content Marketing Institute

A lot has changed in digital marketing since BMW released The Hire; but the content approach it leveraged still holds plenty of power and possibility for businesses that want to capture audience attention and showcase their brand’s values without coming off as pitchy and promotional. BMO Harris Bank offers a lesson on engaging millennials.

Brand 95
article thumbnail

These 7 Visual Tactics Can Boost Landing Page Conversions

Content Marketing Institute

HANDPICKED RELATED CONTENT: 2 Things to Know About Visual Content Strategy in 2019. They create an opportunity for creative storytelling. And, since stories can help conversions , landing pages are ripe for good storytelling. Custom illustrations on landing pages are ideal for engaging storytelling, says @sara_mcguire ?

article thumbnail

41 Incredible Benefits of Blogging in 2024

Bramework

How would your audience find you without content ? 3 – Generates Interest Blogging is a balance between educating your audience and writing about how your offering or service can help them. Crafting your blog so that it educates your audience 75% of the content and 25% offers links to your services, team or offerings is key.

Blog 98
article thumbnail

How Voice-Activated Tech Will Change Content Marketing

Content Marketing Institute

According to an interview with Urbina Consulting founder Noz Urbina , this includes implementing a thoughtful taxonomy and metadata plan and using processes like task analysis to gain a better understanding of your audience members’ goals and intent as they progress along their customer journey. Call-and-answer storytelling.

article thumbnail

Learn From the Best: 8 Inspiring Content Marketing Examples

Content Marketing Institute

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. We hope you’ll love every one of the examples included in the full e-book.