Content Marketing Institute

NOVEMBER 12, 2018

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Marketers can enable sales leveraging different elements – one of those ways is through content.

Sales 92

Sales Content Marketing Marketing Content 92

ContentWriters

MAY 10, 2023

Smart, Strategic Partnerships Spotify has continued to invest heavily in partnerships and collaborations with multiple recognizable brands, artists, and influencers, including Coca-Cola, Starbucks, and Nike, to create exclusive playlists and offers for their customers.

Marketing 105

Marketing Collaboration Social Media Hospitality 105

Smart Blogger

MARCH 13, 2023

Wondering which social media sites your business, brand, or blog should be on in 2023? We’ll look at standout features for each social networking platform, go over who should (and should not) use them, and provide insights that’ll help you determine which ones are best for your business, brand, or blog. You’ve come to the right place.

Social Media 128

Social Media Media Text Brand Awareness 128

Neil Patel

MARCH 26, 2021

What does it take to be a successful marketer? Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). Having Good Presentation Skills Drive Trust in Your Brand. What makes people trust brands?

Marketing 131

Marketing Storytelling Brand Awareness Persuasion 131

BKA Content

DECEMBER 14, 2022

Between 2010 and 2019, the number of health club clients in the U.S. Expansion can attract new customers, help you invest in state-of-the-art equipment and make a great name for your brand. With a solid social media presence, it’s easier to create a community around your brand. Content Marketing. Learn More.

Search Engine Optimization 52

Search Engine Optimization Social Media Insurance Brand Awareness 52

Neil Patel

JANUARY 12, 2021

Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. Getting on GMB can help you appear as a business profile and on Google Maps, both on desktop and mobile, when users search for brands like yours. It may be easier than you think!

Social Media 111

Social Media Brand Awareness Promotion Sales 111

Backlinko

MARCH 24, 2023

Here are a few ways to increase the odds that people link to your content. Become a Data Source In other words: Publish something that other people can cite in their blog content. For example, in 2019. Step #8: Build Backlinks to Your Site Publishing amazing content is great and all. Silent Moves.

Keywords 91

Keywords Brand Awareness SEO Publisher 91

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital Marketing Services. Clients of NP Digital.

Digital Marketing 126

Digital Marketing Agency Marketing Portfolio 126

Verblio

DECEMBER 15, 2022

which is the latest update to the GPT-3 model, and includes (among other updates) familiarity with topics up to late 2021, as compared to the previous model that only knew topics up to 2019. It should be making you think about what your future AI use cases might look like, but it won’t currently be your go-to content writing tool.

Writing Services 52

Writing Services Writing Content Keywords 52

Content Marketing Institute

JANUARY 17, 2019

Involving employees in the company’s content marketing strategy isn’t a new idea. Employees already are asked to share content on their social channels. C-suite and subject matter experts often collaborate on thought leadership content. HANDPICKED RELATED CONTENT: Don’t Forget the Leadership in Thought Leadership.

Content Marketing 86

Content Marketing Recruitment Marketing Content 86

Moz

APRIL 3, 2019

Posted by AlliBerry3 There’s a lot to consider when creating a content strategy in 2019. Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. But before you do anything else, you need to define what goals you want to accomplish with your content.

Brand 68

Brand Government Finance Brand Awareness 68

Content Marketing Institute

JANUARY 14, 2019

The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. Enter the marketing lifecycle. From sales funnel to lifecycle marketing: a (brief) history. But they do gel with a marketing lifecycle. Enter the marketing lifecycle.

Sales 103

Sales Marketing Concept Digital Marketing 103

Content Marketing Institute

JANUARY 23, 2019

Here’s what it looks like when you spend $1,000 on those two campaigns above (4 times difference): HANDPICKED RELATED CONTENT: Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time. 50 of the Best Social Media Tools Selected by Top Marketers. Big consumer brands don’t have to “build an audience.”

Promotion 100

Promotion Content Contractor Social Media 100

Moz

MAY 21, 2020

We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. We know agencies, brands, and freelancers are struggling in the midst of the economic downturn, and that it's more important than ever to hone skills and build new ones.

Digital Marketing 70

Digital Marketing Brand Awareness Consulting SEO 70

Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. Choose a content business model.

Content Marketing 108

Content Marketing Marketing Content Editorial 108

Content Marketing Institute

JANUARY 28, 2019

? ?. In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. 1 Google result to the question “what is content marketing.”

Marketing 96

Marketing Government Content Content Creation 96