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8 Tips for a Brand Awareness Campaign

Neil Patel

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

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B2C Content Marketing: What a Difference Commitment Makes [2019 Research]

Content Marketing Institute

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. CMIContent 2019 #research Click To Tweet. consumers spend more on brands to which they feel loyal. consumers spend more on brands to which they feel loyal.

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What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 95
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41 Incredible Benefits of Blogging in 2024

Bramework

In-Depth Content is King: Creating Helpful, Authoritative Content 5 – Brand Awareness This is a big one! Brand awareness starts with your website but does not end there. Building your brand takes a long time because you want people to recognize just about everything involved — fonts, colors, logo, etc.

Blog 98
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Spotify Marketing: Learn How the Music Streaming Giant Became a Smartphone Staple

ContentWriters

Smart, Strategic Partnerships Spotify has continued to invest heavily in partnerships and collaborations with multiple recognizable brands, artists, and influencers, including Coca-Cola, Starbucks, and Nike, to create exclusive playlists and offers for their customers.

Marketing 105
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Why Presentation Skills Are Important in Marketing

Neil Patel

Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). Having Good Presentation Skills Drive Trust in Your Brand. What makes people trust brands? Presentation Skills Help Create Brand Awareness.

Marketing 131
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Coke vs. Pepsi Ads: The Story Behind the Biggest Marketing Rivalry

ContentWriters

Even if you’re not familiar with this particular tune, it’s safe to assume you’re well aware of the way these two iconic brands fight tooth and nail to dominate the beverage market. Coke vs. Pepsi ads, such as blind taste tests , have become classic ads that have spawned similar campaigns for other brands.

Ads 98