Neil Patel

MARCH 4, 2023

Localization will often require translation, but it also means changing the text based on what people in that region expect. As of 2019, people can now read languages like Hebrew or Arabic with right to left language support. Translation converts words into another language and keeps the exact meaning of the original language.

Content 81

Content Consulting Communication Brand 81

Neil Patel

DECEMBER 18, 2018

Most remarketing campaigns don’t work well because you are driving people back to the same page that they didn’t convert in the first place. So instead of doing that, when you are remarketing users, send them to a page that has the opposite pitch. Within your blog, link to your cornerstone content within your sidebar on every page.

Sales 111

Sales Landing Page Lead Generation Text 111

Neil Patel

FEBRUARY 16, 2021

Stick around, because I’m spilling the beans on everything I’ve learned about SEO and how to get your website indexed fast in this step-by-step guide! Those pages are only added if they contain quality content and don’t trigger any alarms by doing shady things like keyword stuffing or building a bunch of links from unreputable sources.

Website 141

Website Search Engine Optimization Social Media Engineering 141

Moz

NOVEMBER 16, 2020

Despite the slowdown, the industry will spend more on native ads in 2020 than they did in 2019, but at a much smaller growth rate. We're seeing increases in click-through-rates (CTRs) for the following photo elements: Photos without text. According to eMarketer , $47.33 billion will be spent on native ads in 2020 — a 4.8% growth spurt.

Editorial 66

Editorial Advertising Brand Awareness Healthcare 66

Moz

SEPTEMBER 27, 2020

That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news.

Content 74

Content Keywords Ad Copy SEO 74

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Brand 95

Brand Banking IT Entertainment 95

Content Hacker

JULY 21, 2023

Don’t think: bland old boring SEO blogs created just to drive traffic. In 2019, I had a life-changing discovery on blog writing when a top SEO consultant, the one behind WebMD’s rise to the top of Google, taught me that every single blog I write should have persuasive copy, and a “sales letter” blend at the bottom.

Content Marketing 72

Content Marketing Persuasion Marketing Government 72

Moz

JULY 17, 2019

Plus: You asked and we delivered: the 2019 MozCon speaker walk-on playlist is now live and available here for your streaming pleasure. A piece of information and an anchor that scrolls directly to the information on the page @Suzzicks #MozCon — Warrior Forum (@warriorforum) July 17, 2019. First learning of the day: Fraggles.

Content Creator 45

Content Creator Landing Page Keywords Sales 45

Moz

FEBRUARY 11, 2019

This term simply identifies the issue of having multiple pages competing for the same (or very similar) keywords/keyword clusters, hence the cannibalisation. What do we mean by cannibalisation in SEO? This unfortunate and often unnoticed problem harms the SEO potential of the pages involved.

Keywords 61

Keywords Editorial Landing Page Engineering 61

Moz

DECEMBER 11, 2018

Via Moz State of Local SEO Industry Report.but please don’t come away with the wrong storyline from this statistic. Our answer to this question is,“Yes, you’ve never needed a website more than you will in 2019.” The Moz Beginner’s Guide to SEO offers incredibly detailed guidelines for creating the best possible website.

Website 91

Website Medical Keywords Agency 91

Moz

MAY 6, 2019

In 2019, that’s what search engines like Google care about — solving for their searcher’s intent. For example, if you want your business to be known for SEO terminology like “featured snippets,” then a blog post on “ How to Optimize for Google's Featured Snippets ” is a great example of a long-tail keyword in support of this topic.

Engineering 71

Engineering Content Keywords Education 71

Moz

FEBRUARY 21, 2021

Posted by AbdulGaniy_Shehu SEO is a dynamic industry. As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert.

SEO 66

SEO Text Keywords Content Creation 66

Moz

DECEMBER 21, 2020

Grocery stores belong at the center of the 2021 local SEO industry conversation. Page Authority of GMB landing page. Page Authority (PA) is a 100-point score developed by Moz that predicts how well a specific website page will rank within search engine results. billion in August of 2019 to $7.2

SEO 81

SEO Food Landing Page Brand 81

Moz

NOVEMBER 4, 2018

What is local customer service in 2019? Everything you publish (home, about, contact, local landing pages, etc.) Easily accessible contact information, including name, address, phone number, fax, email, text, driving directions, maps and hours of operation. should pass the test of consumer usefulness. Who cares?”

Architecture 53

Architecture Manufacturing Brand Landing Page 53

Moz

MAY 2, 2019

Are keywords used on review profiles, media (via images, videos or slides) and landing pages? four and five-star reviews with little to no text)? Using your client's retargeting campaign, you drive prospects to relevant landing pages and review profiles. Are these reviews positive, neutral or negative?

Portfolio 57

Portfolio Landing Page Agency Keywords 57

Moz

APRIL 3, 2019

Posted by AlliBerry3 There’s a lot to consider when creating a content strategy in 2019. Even though the SEO value is limited for content syndication, as links are typically no-followed, this is still an effective way for us to fulfill our brand awareness goal of reaching a wider, qualified audience. Do you start a blog?

Brand 68

Brand Government Finance Brand Awareness 68

Moz

AUGUST 27, 2020

Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. In this informative Whiteboard Friday episode from last Spring, MozCon speaker and Kick Point President Dana DiTomaso explains how you can harness the power of both SEO and PPC for a better Google experience overall. Hey, Moz readers.

Ads 64

Ads Ad Copy Keywords Agency 64

Moz

MAY 2, 2019

Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. In this week's edition of Whiteboard Friday, we're thrilled to welcome Dana DiTomaso as she explains how you can harness the power of both SEO and PPC for a better Google experience overall. Video Transcription. Hey, Moz readers.

Ads 68

Ads Ad Copy Keywords Agency 68