The Creative Penn

DECEMBER 10, 2023

If we don’t like what the search engine serves up, we go back and modify our keywords to be more clear about our intention, and try again. The search engine sends traffic, either organically or through pay-per-click ads, which are placed on popular keywords and keyword phrases. Let’s take sales descriptions first.

Keywords 98

Keywords Advertising Text Engineering 98

Neil Patel

AUGUST 18, 2020

Strong PPC campaigns go beyond excellent ad copy , design, and targeting. The best PPC campaigns focus on the right audiences and the right keywords. But not all audience segments or keywords are equal. Intent-driven keyword selection. The post The 5 Best PPC Companies of 2020 appeared first on Neil Patel.

Agency 144

Agency Landing Page Consulting Portfolio 144

Moz

DECEMBER 14, 2020

Any predictions about what to expect in 2020 for marketers was no doubt lightyears off what we’re experiencing now. The reality is, every industry is being affected in different ways in 2020. A great example of this is ad copy headlines. So what can we learn from this year as we move forward? Advertising.

Landing Page 58

Landing Page Ad Copy Advertising Copy 58

Moz

AUGUST 27, 2020

Too many keywords. First thing, too many keywords. We see this a lot where people, in Google it says make sure to put together keywords that have the same sort of theme. By taking this one thing and then breaking it down into a much more specific ad group, you can really have much more control. Then look at your ad copy.

Ads 64

Ads Ad Copy Keywords Agency 64

Moz

NOVEMBER 8, 2020

Our digital marketing class this summer did not give us credits that count towards graduation (in fact, some of us graduated in Spring 2020), nor did it give us a grade. We also became certified in Google Ads Search along the way. We also became certified in Google Ads Search along the way. Introduction.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Content Hacker

DECEMBER 15, 2022

Back in 2018-ish, Joe told me that by 2020, all content writers would be replaced by robots. I would take them into a keyword research tool and map them to the right low-competition keywords, and work from there; the final topics will likely look different from these rough ideas. I strongly disagreed! By a long shot.

Copywriter 105

Copywriter Copywriting Writing Copy 105

The Creative Penn

AUGUST 11, 2023

You can use the tools for ads, like coming up with ad copy for Facebook or Amazon ads. So it lets you get in there and start testing those ideas quicker than possibly other people who are agonizing over those like 30 words you put in an Amazon ad. They can help you really turn out like a lot of ideas very quickly.

Writer 98

Writer Telecommunication Entertainment Creativity 98