Neil Patel

JANUARY 15, 2019

Digital marketing is going to change drastically in 2019. You already know that each year marketing gets more expensive and more competitive. One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. Are your brand queries increasing over time?

Digital Marketing 112

Digital Marketing Marketing SEO Engineering 112

Neil Patel

SEPTEMBER 24, 2020

Research shows Google Ads produces 3.5 At my agency, NP Digital, we focus our attention on driving top-line growth and increasing revenue immediately for our clients. It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook.

Agency 97

Agency Advertising Transportation Landing Page 97

Neil Patel

SEPTEMBER 20, 2020

We work with small, local mom and pops businesses all the way up to large, multinational brands with locations all over the world. What sets BrightLocal apart is the fact that they offer software and services to both brands and agencies. Digital Marketing Agency – Best for Worldwide Local Search. Paid ads (e.g.,

SEO 130

SEO Agency Search Engine Optimization Keywords 130

Moz

NOVEMBER 2, 2020

In 2020, it’s time to turn up the local SEO industry’s dial on conscious spending. Today, I’m urging every business owner and marketer to consider dedicating space to a concerted educational campaign on the topic on their websites, social profiles, local business listings, reviews, and real-world interfaces. Americans spent $19.6

Marketing 71

Marketing Agency Education Food 71

Neil Patel

OCTOBER 6, 2020

trillion in 2020 to 6.5 I’ve built ecommerce companies of all sizes — from startups to established Fortune 500 brands. One thing that sets NP Digital apart from other agencies is our focus. Upgrow is an e-commerce marketing agency based in San Francisco. Ecommerce is still growing. trillion by 2023.

Marketing 106

Marketing Agency Search Engine Optimization Advertising 106

Moz

JANUARY 14, 2020

Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. It’s the first year the majority of revenue has come from mobile devices.

Website 69

Website Retail Digital Marketing Advertising 69

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Brand 143

Brand Brand Awareness Social Media Sales 143

Make a Living Writing

JANUARY 27, 2024

That’s right, the world’s sixth-largest food brand, creator of Cocoa Puffs cereal, for goodness sakes, is creating extensive content about sustainable farming practices. And yes, I’ve since connected with that marketing director. Ad I’m on their shortlist for their next content projects!). General Mills.

Writing 107

Writing Food Freelance Writer 107

Smart Blogger

JUNE 20, 2023

Ready to breathe some fresh air into your brand? These marketing strategy examples are exactly what you need! Exceed their expectations, over-deliver, and they’ll become your brand ambassadors. Remember, a satisfied customer can often become a better advocate for your brand than any advertisement.

Marketing 107

Marketing Social Media Digital Marketing Education 107

Neil Patel

NOVEMBER 26, 2020

Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. But that doesn’t mean popular digital channels are off-limits. What Qualifies as a Luxury Brand? Luxury Marketing Trends.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Neil Patel

SEPTEMBER 10, 2019

Especially when you consider that they generate over $100 billion+ per year in ad revenue? But there is one issue with making changes manually, and I know this because I own an ad agency and I do the SEO for my own website. Before I get into it, just look at my search traffic from the term “digital marketing”.

SEO 111

SEO Medical Engineering Website 111

Express Writers

APRIL 1, 2024

Here are some of the most common projects our clients order: Blog posts Case studies Website pages Emails/Newsletters Social media posts eBooks Whitepapers While these are the projects we receive the most, we have also had fun creating slogans for clients, developing branding content, and even creating food label text. What Is a Copywriter?

Copywriter 86

Copywriter Copywriting Persuasion Food 86

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. Select Your Channels.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Neil Patel

FEBRUARY 19, 2021

This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. In 2020, advertisers spent almost $200 billion in paid search ads , with retail spending over $15 billion , and this number is expected to increase moving forward.

Social Media 145

Social Media Sales Media Retail 145

Backlinko

JANUARY 8, 2024

million * 2020 333.2 Here’s a table breaking down how long the average podcast is: Podcast Duration Percentage of Episodes Under 10 minutes 15% 10 to 20 minutes 15% 20 to 40 minutes 30% 40 to 60 minutes 21% >60 minutes 18% Podcast Marketing Statistics If you haven’t added podcasting to your marketing strategy yet, it’s worth considering.

Entertainment 107

Entertainment Advertising Utilities Ads 107

The Hoth

JANUARY 18, 2023

While search engine optimization is a popular topic amongst digital marketers , it’s less understood by C-suite executives and stakeholders. . SEO tactics are undoubtedly effective, with 61% of B2B marketers reporting that SEO (and the organic traffic it generates) drive more leads than any other marketing channel. .

SEO 104

SEO Education Digital Marketing Search Engine Optimization 104

Shorthand Content Marketing

OCTOBER 7, 2022

Content writing is used to attract potential customers and educate them about the products and services of a brand. As of 2020, there are almost 2 billion websites online, all of which need content to get visitors to pay attention to them. . For those who are interested in the Apple brand and upcoming products, it is valuable content.

Copywriter 97

Copywriter Copywriting Writing Content 97

Neil Patel

JANUARY 27, 2021

Content marketing continues to flourish for one very simple reason: it’s what the people want. They don’t want intrusive banners, ads, and popups. Over 41 percent of Americans use an ad blocker of some sort. Content is not an “ad”, and so is an effective method to get around blockers. Is it still the king?

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Neil Patel

SEPTEMBER 27, 2021

Its post on human behavior (originally written in 2016 but updated in 2020) is an excellent example of this. It shouldn’t be added for the sake of taking up space. It’s the only form of marketing where the target audience is able, and even encouraged, to talk back to the brand. Is blogging a form of digital marketing?

Marketing 143

Marketing Blog Blogging Social Media 143

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Just how large an opportunity could podcasting represent for marketers? Branded podcasts work best when they perfectly align the story with a familiar brand voice and tone. Power of the podcast.

Brand 105

Brand Storytelling Creativity Content Marketing 105

Neil Patel

MARCH 29, 2021

In 1996, Bill Gates wrote an essay that changed the course of digital marketing. In fact, global online content consumption doubled in 2020. Content is also one of the most effective ways to turn readers into leads, with companies that blog earning 67 percent more leads per month than brands that don’t.

Content 145

Content Keywords Digital Marketing Social Media 145

Quick Sprout

JULY 12, 2022

Online reputation management services can help you build a positive brand image or repair a damaged one. WebiMax is a digital marketing agency that specializes in reputation management for small businesses. Professional, responsive help Branding & PR Assistance 5-step process Full suite of tools. Visit WebiMax.

Management 139

Management Medical Healthcare Hospitality 139

Intergrowth

MARCH 5, 2023

Although some of them sound silly, they describe processes, metrics, and strategies that digital marketers use. New words are introduced, others fall out of fashion, and it’s our job as marketers to keep up with them. It includes everything from your logo and website to the graphics on your ad banners.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. As customers search online, paid search ads appear at the top of the results.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

APRIL 22, 2021

Advancements in the advertising industry have led to data-driven methods to promote and market your business. A study found programmatic ad spend will top $59.45 By 2021, $81 billion of digital display ad spend will be conducted programmatically. Previously, buying ads was a long and arduous process.

Advertising 117

Advertising Agency Ads Brand Awareness 117

Express Writers

MARCH 14, 2023

The digital marketing funnel is a visualization of the stages your prospects go through before they eventually become your customers. Middle-of-the-funnel content marketing is critical to increasing conversion rates and giving your potential customers an informative, seamless journey through your marketing funnel.

Content Marketing 82

Content Marketing Marketing Content Education 82

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). ” I LOVE answering this question.

Content Marketing 95

Content Marketing IT Search Engine Optimization Marketing 95

Neil Patel

MAY 19, 2021

Here’s how to shift your keyword strategy to answer users’ queries, position your brand as the go-to expert, and find phrases with high purchase intent. Users trust in your brand, and are more likely to convert. The secret sauce to my digital marketing agency’s success? Date Your Content.

Keywords 139

Keywords SEO Digital Marketing Landing Page 139

Fat Joe

MARCH 31, 2023

However, as webmasters added more pages to the web, it became harder to decide which order to rank them in, and the system broke down. It happened when a web marketing agency saw an opportunity to provide services to help brands rank higher in search results for business-related keywords.

SEO 59

SEO Search Engine Optimization Agency Engineering 59

Fat Joe

JULY 28, 2023

The world’s second most visited website is YouTube : Image Source If your clients haven’t added video to their marketing mix, they’re missing out. It’s one of the best ways to connect with audiences and drive brand awareness. That could include animated explainer videos , Blog2Video services , video ads , and more.

Agency 52

Agency SEO Script Brand Awareness 52

Shorthand Content Marketing

JUNE 9, 2022

But maybe you already have great online reviews, or you pay for visibility through ads. . Even in 2020, many businesses don’t rely on Google to find new customers. At a minimum, you should have a Google My Business account with positive online reviews , and a basic website that provides contact info about your brand.

Content Writer 52

Content Writer Writer Content Blog Writer 52

Neil Patel

SEPTEMBER 3, 2021

To help you decide which MarTech offerings you want to add to your stack, we broke down the six biggest trends that are likely to impact both the MarTech world and the marketing world well beyond this year. If you’re tempted to bypass adding an intuitive analytics tool to your MarTech stack, don’t. Increased Spending on Analytics.

Content Management System 131

Content Management System Digital Marketing Content Management Management 131

Publishing Trends

OCTOBER 17, 2023

At Hardie Grant North America, Natalie Lundgren has joined as an editorial assistant and Liz Correll has joined as a marketing specialist. At Enrichmentors, Shivam Taneja brand management intern has left effective immediately. At University of Virginia Press , Patricia Searl has been named director of digital publishing.

Art Director 75

Art Director Editorial Agency Digital Media 75

Bramework

OCTOBER 19, 2023

Let’s find out how to increase your website conversion rate and what that means for your brand. Avoid using overly worded copy in titles, headings, and ads. Increase website conversions by adding testimonials, reviews, and case studies. If you are mentioning a product or brand in your images , be sure to link those too!

Website 52

Website Landing Page Lead Generation Blog 52

Smart Blogger

MARCH 13, 2023

Wondering which social media sites your business, brand, or blog should be on in 2023? We’ll look at standout features for each social networking platform, go over who should (and should not) use them, and provide insights that’ll help you determine which ones are best for your business, brand, or blog. You’ve come to the right place.

Social Media 128

Social Media Media Text Brand Awareness 128

Buffer

DECEMBER 5, 2023

For example, Katelyn Bourgoin posted a timeless advice on X in 2020 and repeated it in 2021 , also on X. But if you aim to build brand awareness and expand your reach, your focus should be repurposing posts that went live more recently. For instance, we narrated the critical insights from our personal branding framework into a Reel.

Long Form Content 128

Long Form Content Content Content Creation Social Media 128

Content Hacker

NOVEMBER 6, 2022

FIRST: Create Your Brand Content Style Guidelines. Nope, you shouldn’t be the only one writing content for your brand. One of the keys to my success that I share in my business coaching system is to build your sustainable brand using contractors that you manage. FIRST: Create Your Brand Content Style Guidelines.

Content Writer 111

Content Writer Writer Contractor Content 111