Moz

DECEMBER 15, 2020

Posted by clschwartz It goes without saying that 2020 has been a wild ride. If you're like me, you've missed some exciting news or even taken some time away from all things digital when it felt like the world was just too much. Here's a recap of what you might have missed in the chaos that has been 2020.

Keywords 80

Keywords SEO Digital Marketing Publisher 80

Neil Patel

DECEMBER 26, 2022

Evergreen content is an important part of any content marketing strategy. It’s not only a way to deliver helpful and relevant content to your audience, but it also significantly reduces the amount of time you spend on updating old content. The Basics of Evergreen Content. So, where should you begin?

Content 98

Content Keywords Publisher Publishing 98

Neil Patel

JANUARY 15, 2019

Digital marketing is going to change drastically in 2019. You already know that each year marketing gets more expensive and more competitive. One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. That’s just a given. That’s crazy!

Digital Marketing 112

Digital Marketing Marketing SEO Engineering 112

Backlinko

APRIL 17, 2024

They all have proven track records and a strong reputation in the market. Despite applying all the right tactics and strategies, your website is not guaranteed to rank in the top 10 search engine results for your desired keywords. Don’t have time to read the full guide? On their “ Do You Need an SEO?

SEO 117

SEO Agency Collaboration Content Creation 117

BKA Content

MARCH 20, 2024

BKA Content At BKA Content, we pride ourselves on being the best affordable local SEO service for small businesses. Whether optimizing website content, writing blog posts or implementing targeted keywords, we have the expertise to improve your online presence and attract local clients.

SEO 80

SEO Search Engine Optimization Digital Marketing Banking 80

Moz

JUNE 23, 2020

9:00am – Keynote – Welcome to MozCon Virtual 2020 + State of the Industry. Learn how a personal brand combines with content to drive big wins in SEO. 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. Meyers, Marketing Scientist, Moz.

Consulting 80

Consulting Brand Awareness SEO Keywords 80

Moz

JUNE 23, 2020

9:00am – Keynote – Welcome to MozCon Virtual 2020 + State of the Industry. Learn how a personal brand combines with content to drive big wins in SEO. 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. Meyers, Marketing Scientist, Moz.

Consulting 74

Consulting Brand Awareness SEO Keywords 74

Shorthand Content Marketing

JANUARY 5, 2023

For anyone interested in content marketing and using it to their advantage, there have been many great content marketing books published over the past 25 years that can help. Both elements are equally important when it comes to creating a successful content marketing strategy.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

Neil Patel

MARCH 29, 2021

Tired of hearing “content is king?” ” It’s a phrase that makes most marketers roll their eyes. If so, why is content still so important? Where Did the Phrase ‘Content is King’ Come From? In 1996, Bill Gates wrote an essay that changed the course of digital marketing.

Content 145

Content Keywords Digital Marketing Social Media 145

Neil Patel

MARCH 30, 2021

Because we have over a billion keywords globally in Ubersuggest and we already have a questions section, I thought it would be fun to see what it would look like worldwide. In 2017 it was 13.41% and it went up to 14.52% in 2020. The big change though was “how” related keywords went up consistently each year.

SEO 145

SEO Keywords Agency Digital Marketing 145

Intergrowth

MARCH 30, 2023

Content marketing is one of the smartest investments that you can make in your business. Today, we’re going to walk through the seven most common content marketing mistakes that cost businesses thousands of dollars per year. But first… Why Invest in Content Marketing? They get too salesy.

Content Marketing 104

Content Marketing Editorial Marketing Content 104

Neil Patel

APRIL 3, 2023

Yes, you could keep writing and producing more content. Instead, you can update old content. It takes less work and delivers faster results which can only be beneficial for your overall content marketing strategy. In this article, we’ll discuss how you know you need to refresh content. Let’s get started.

Content 145

Content Keywords Engineering Publisher 145

Bramework

AUGUST 3, 2022

Using AI keyword research and analysis are core components of content marketing and blogging success. Today I will dive into the wonderful world of SEO keyword research, analysis and implementation. Why Keyword Research is Important. Your keywords are the core of your blog content!

Keywords 52

Keywords Search Engine Optimization Blog Blogging 52

Shorthand Content Marketing

OCTOBER 7, 2022

Are you confused about the difference between copywriting and content writing? If you are considering copywriting vs. content writing for your business, this article will help you understand the key differences. What’s the difference between a content writer and a copywriter? An Example of Professional Content Writing.

Copywriter 97

Copywriter Copywriting Writing Content 97

Buffer

DECEMBER 5, 2023

That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today. And the benefits of repurposing content exceed above and beyond time-saving. And the benefits of repurposing content exceed above and beyond time-saving.

Long Form Content 128

Long Form Content Content Content Creation Social Media 128

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. People want high quality, useful, relevant, and engaging content about things that matter to them. Craig Davis , the former Chief Creative Officer at marketing communications firm J.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Neil Patel

SEPTEMBER 10, 2019

Google no longer wants to rank just “good” content. Now, they are worried that a piece of content that ranks is inaccurate and can hurt the potential searcher. You have a ton of links and all of the right signals to rank well but your content is inaccurate. A CDN is a content delivery network.

SEO 111

SEO Medical Engineering Website 111

Article Writing

NOVEMBER 4, 2022

In the most basic terms, digital marketing and SEO can be boiled down to understanding user intent and then structuring your strategy to provide that as comprehensively as possible. Marketing is all about finding ways to show your product to potential clients in a way that convinces them to buy it. Long-Tail Keywords.

Landing Page 97

Landing Page Keywords SEO Digital Marketing 97

Shorthand Content Marketing

SEPTEMBER 23, 2022

When you start doing content marketing for your business, it can be hard to know what kinds of posts to share. . Or should you broaden out to focus on the industry or market as a whole? Humans love any online content that shares emotions. 2) Utility Content (How-To, Guides, Tips). Entertainment and humor.

Persuasion 52

Persuasion Utilities Content Entertainment 52

BKA Content

MARCH 13, 2024

Effective SEO for construction companies can unlock the digital potential of your business. Statistics show a 400% increase in search queries with “open now near me,” highlighting the importance of optimizing your site and content for local search. Keyword research is critical to your digital marketing strategy.

Construction 52

Construction SEO Search Engine Optimization Keywords 52

Neil Patel

NOVEMBER 26, 2020

Luxury Marketing Trends. According to Statista , the global luxury goods market will increase from $285.1 billion in 2020 to $388 billion in 2025. All that’s to say: digital marketing must be a key part of a luxury brand’s strategy going forward. Luxury Brand Marketing Strategies. Next, define your goals.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

The Hoth

JANUARY 18, 2023

While search engine optimization is a popular topic amongst digital marketers , it’s less understood by C-suite executives and stakeholders. . SEO tactics are undoubtedly effective, with 61% of B2B marketers reporting that SEO (and the organic traffic it generates) drive more leads than any other marketing channel. .

SEO 104

SEO Education Digital Marketing Search Engine Optimization 104

Shorthand Content Marketing

JUNE 9, 2022

However, there are some circumstances where hiring a blog writer or a content writer is not a good idea. Here are the five most reasons people have chosen to not work with us, or to attempt to do their own content writing for their business. Even in 2020, many businesses don’t rely on Google to find new customers.

Content Writer 52

Content Writer Writer Content Blog Writer 52

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?!

Content Marketing 95

Content Marketing IT Search Engine Optimization Marketing 95

Express Writers

APRIL 1, 2024

CopyWRITErs are people who WRITE content, usually for businesses. They are very knowledgeable about business, marketing, and the proper use of the Oxford comma. For copywriters, copy refers to materials or content that they write. Copywriting does not fit neatly into a box and often overlaps with its many content cousins.

Copywriter 86

Copywriter Copywriting Persuasion Food 86

Content Hacker

NOVEMBER 6, 2022

Because even if you’ve got the skills already (you might have learned how to be a content writer at some point), one of the best things you can do for your business is to learn, instead, how to hire a content writer. Because… Entrepreneurs, you shouldn’t be writing your own content. You need a Content Engine.

Content Writer 111

Content Writer Writer Contractor Content 111

Content Hacker

AUGUST 3, 2023

So, you want to learn how to start a content writing business? Learning how to start a content writing business—any business, really—is tough. That’s why I wrote this guide on how to start your own content writing business. If you want to start a content writing business, you’ve got your work cut out for you – but fear not!

Contractor 98

Contractor Writing Content Content Creation 98

ContentWriters

OCTOBER 27, 2022

Creating organic SEO requires developing high-quality content that provides useful information. It also requires on-page, off-page, and technical SEO strategies to ensure both site visitors and search engines see your content as valuable. However, there is an investment in time and money to create and manage the content you need.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Moz

SEPTEMBER 27, 2020

Posted by SamuelMangialavori Content, content, and more content! Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. But why is it that content is now dominating the SEO scene? Why content is key in SEO in 2020.

Content 74

Content Keywords Ad Copy SEO 74

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Create a Content Strategy.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Neil Patel

NOVEMBER 12, 2019

Well, I’ll tell you this… most people forget the “marketing” in content marketing. Most people write content but don’t do a great job of promoting it. Here’s the thing: I figured out the perfect formula to promoting content. Just head over to Ubersuggest and type in the main keyword or phrase your article is about.

Content Marketing 111

Content Marketing Marketing Content Medical 111

Neil Patel

AUGUST 28, 2020

The main ones being: SEO-optimized content marketing Voice SEO Link building, Local SEO, and eCommerce SEO. You may need to: Rank your entire website or specific keywords higher Get more qualified traffic and leads, or Drive sales directly from organic search. But you realize Google isn’t ranking them for your target keywords.

Agency 144

Agency SEO Search Engine Optimization Projects 144

Backlinko

JUNE 2, 2023

The dawn of AI has many content creators fearing the worst—and you may be one of them. I’m going to show you how AI content generators will actually make your life a lot easier. My pick of the bunch is Jasper, but which will you choose to 10x your content production? Generating long-form content is also straightforward.

Content 67

Content Landing Page Ad Copy Copy 67

Buffer

DECEMBER 5, 2023

That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today. And the benefits of repurposing content exceed above and beyond time-saving. And the benefits of repurposing content exceed above and beyond time-saving.

Long Form Content 52

Long Form Content Content Content Creation Social Media 52

Neil Patel

FEBRUARY 19, 2021

This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. In 2020, advertisers spent almost $200 billion in paid search ads , with retail spending over $15 billion , and this number is expected to increase moving forward.

Social Media 145

Social Media Sales Media Retail 145

iWebContent

DECEMBER 31, 2020

The new year is only hours away, and for those of you who know digital marketing, this means there are a host of new content marketing opportunities just on the horizon. Every year, new trends crop up, giving us plenty of fresh strategies and tools to tinker around with as we examine new marketing methods.

Content Marketing 40

Content Marketing Marketing Content Search Engine Optimization 40

Fat Joe

AUGUST 18, 2023

Keyword A specific phrase users enter into search engines to find relevant information. Ranking The position of a web page in search engine results for a specific keyword. This can include keyword stuffing, using a private blog network (PBN) for link building, and other tactics. Inbound Marketing Inc.

SEO 52

SEO Search Engine Optimization Keywords Engineering 52