Neil Patel

MARCH 18, 2021

Why should you customize ads for a Generation X target market? We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads. Why You Should Target Generation X Through Paid Ads. How Old is Generation X?

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Ads Ad Copy Advertising Social Media 127

Neil Patel

NOVEMBER 30, 2020

Marketers and business owners alike know the inherent value of PPC ads. of consumers interacting with Google ads when online shopping, it’s no wonder PPC ad creation is growing exponentially. How can you craft PPC ads that stand out from the crowd with such a highly saturated market? With 64.6%

Ads 125

Ads Ad Copy Writing Copywriter 125

Neil Patel

DECEMBER 14, 2020

As a savvy internet user, you might think no one clicks on Facebook ads. Facebook is on track to make over $60 billion in revenue this year from advertising. How do you get them to click your Facebook ads? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work.

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Ads Landing Page Advertising Text 144

Neil Patel

NOVEMBER 23, 2021

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

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Ads Landing Page Text Copy 112

Neil Patel

JUNE 15, 2021

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points.

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Ads Landing Page Social Media Copy 142

Neil Patel

APRIL 27, 2021

Have you ever thought a struggling ad campaign would perform better outside of the country? Here are seven top tips for running international PPC ads to give you the knowledge necessary to succeed anywhere on the planet. International PPC Ad Strategies. Decide Which Countries to Target With Your International PPC Ads.

Ads 89

Ads Ad Copy Advertising Copy 89

Neil Patel

MARCH 15, 2021

Instagram ads are paid content that show up with organic content in newsfeeds and stories. How much do Instagram ads cost to run? Is Instagram advertising suitable for your business? 12 Factors That Affect the Cost of Instagram Ads. Ready to move past building your Instagram following and try advertising?

Ads 104

Ads Social Media Advertising Ad Copy 104

Neil Patel

OCTOBER 26, 2020

Chances are, Amazon ads spurred some of those sales. Amazon ads allow companies to pop to the top of search results. Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years). Why Your Business Should Use Amazon Ads. What Are the Amazon Ad Types? Amazon ads come in several types.

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Ads Ad Copy Electronics Keywords 119

Neil Patel

JULY 29, 2021

Are you searching for a new digital advertising opportunity that can help you reach new audiences and widen your overall reach? If you answered yes to that question, you should consider Reddit ads. Why Should You Advertise on Reddit? What Are the Different Types of Reddit Ads? Promoted Posts. Display Posts.

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Ads Sales Banking Advertising 110

Neil Patel

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. For mobile ads on Google, the average conversion rate is 3.48

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Ads Landing Page Social Media Advertising 142

Neil Patel

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

OCTOBER 7, 2021

That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. Click-through rate is a metric utilized in online advertising, email marketing, and organic search. Mobile CTR How SERP Features Affect CTR, and Vice Versa How to Improve Your CTR What Is CTR?

IT 106

IT Ad Copy Keywords Landing Page 106

Neil Patel

APRIL 7, 2021

Let’s learn more about how you can use paid ads to build your personal brand as a thought leader. Why Should You Use Thought Leadership Marketing in Your Paid Ads? Imagine a paid ad with insightful advice from a featured thought leader. More interaction with paid ads also means more exposure to your business.

Ads 116

Ads Marketing Brand Awareness Education 116

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. By humanizing your PPC ads, you can stand apart from your competitors. Create Relevant Ads.

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Ads Creative Director Storytelling Advertising 81

Melanie Saxton

MARCH 5, 2023

My coursework encompassed: Social Media Websites Blogging Advertising Marketing Communications Digital Media Law and Ethics And even scriptwriting! The big, bold frontier of self-publishing had erupted, and the question became — How do I navigate cyberspace and build marketing opportunities?

Digital Media 130

Digital Media Media Script Ad Copy 130

Neil Patel

JUNE 9, 2021

It’s no secret that competition in online advertising has become super stiff. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

FEBRUARY 17, 2021

Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. What Are Attractive Sales Promotions for Paid Ads? How does this fit with paid advertising? Sales promotions aren’t useful unless you promote them, and one of the most effective ways to do this is through paid advertising.

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Promotion Sales Ad Copy Retail 131

Grammarly

SEPTEMBER 18, 2023

Marketers and advertisers can use AI copywriting to save time and money. Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Because AI is still relatively new, it can struggle with longer pieces like blog articles or involved web page copy.

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Copywriter Copywriting Script Marketing Copy 95

Content Writing

DECEMBER 20, 2022

In terms of attracting readers’ attention to content writing (electronic medium of copies), the last few decades have been phenomenal. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Website Sales Copy. Cost-per-mills (CPM ads). Yes, we are talking about copywriting.

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Copywriter Copywriting Electronics Writing 94

Neil Patel

OCTOBER 7, 2021

Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. These cookies can help marketing teams understand user behaviors and ad performance, but they may feel like an intrusion of privacy for many users. Here’s how.

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Marketing Ad Copy Advertising Copy 123

Neil Patel

MARCH 23, 2021

Google Search Campaigns are one of the most popular forms of online advertising. Even if you don’t know what a Google Search Network ad is, know more than enough to run a profitable Search Campaign of your own. Chances are, if you’ve used the internet, you’ve come across advertisers who are running Google Search Campaigns.

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Landing Page Keywords Ads Ad Copy 142

Copywriter Collective

MAY 3, 2024

Whether writing unique ad copies or emails, you must convey your message using simple language so that your target audience understands the message. So, when you are writing content for your blogs, marketing copies, and other channels, you must research the specific topic.

Copywriter 52

Copywriter Copywriting Storytelling Marketing Copy 52

Neil Patel

JANUARY 19, 2022

Local search marketing is when you promote or advertise an in-person company that conducts its business within a local market. Keep in mind, we’re not talking about paid advertisements (yet). When you introduce local paid ads to your strategy, you’re taking that a step further. How is it different from local SEO? Let’s find out.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

APRIL 14, 2021

Launching a new Google Ads search campaign is an exhilarating process. When set up and managed properly, Google Ads (previously Google Adwords) is one of the best sources for new customers. If your customers are not searching for your product or service in Google, then obviously, AdWords search advertising is not going to work for you.

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Landing Page Advertising Keywords Ads 143

Ashleyn Writes

FEBRUARY 16, 2022

The first copy I include when I write a media pitch (even before the hook). The difference in PR and marketing, + multiple media pitch examples so you can swipe copy for your own email pitch template—which you can craft by the end of this post. In a quotable nutshell: “Advertising is what you pay for, publicity is what you pray for.”.

Media 147

Media Copy Advertising Creativity 147

Freelance Writing Jobs

JANUARY 22, 2023

For products or services like this that require a consultative sales process, it’s prudent to try and answer any questions the user might have within your copy. The art of writing a solid PPC ad is an important skill to learn, even if you’re not currently planning to make use of a PPC campaign.

Writing Style 75

Writing Style Script Landing Page Writing 75

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

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Ad Copy Copy Ads Persuasion 136

The Hoth

JANUARY 16, 2024

Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Read on to learn everything you need to know about paid ads and organic SEO, including notable pros and cons. Unpacking PPC: How Effective are Paid Ads for Promoting Your Business? Why is that?

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. As customers search online, paid search ads appear at the top of the results.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

The Hoth

OCTOBER 20, 2022

Have you been thinking about buying pay-per-click advertising for your business? Many businesses wander down the road of paid ads. In fact, nearly all small businesses advertise and about 45% of small businesses use PPC regularly. . In basic terms, PPC is when an advertiser pays for an advertisement each time it’s clicked.

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Brand Awareness Advertising Search Engine Optimization Contractor 98

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. So, that’s a TON of money.

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Agency Landing Page Digital Marketing Ads 133

Smart Blogger

JULY 11, 2023

It’s all about making your site super visible on search engine results pages (SERPs) with some snazzy paid advertisements. SEM Basics: What You Need to Know The heart of SEM beats with three core elements: keywords, bidding, and ads. Then Google posts those ads on SERPs. This is called “ pay-per-click advertising.”

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Engineering Landing Page Marketing Construction 59

Neil Patel

DECEMBER 4, 2020

With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself. For PPC to work for you , you also need to ensure your landing pages reflect the keywords you’re advertising for. Lauderdale.

Marketing 127

Marketing Advertising Landing Page Keywords 127

Neil Patel

OCTOBER 16, 2020

Let’s consider the following statistics: Google ads produce 3.5 Advertisers can expect around 700% return on investment for all their efforts. 90% of consumers say that ads influence their purchase decisions. However, the tantalizing world of advertisements isn’t as straightforward as it seems.

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Consulting Landing Page Search Engine Optimization Persuasion 111

The Creative Penn

SEPTEMBER 18, 2023

The Pilgrimage Kickstarter made £25,771 (around US$32K) and I've sold 1350 copies across all the stores so far (Mar -August 2023). This makes advertising it that much easier and cheaper, especially as it's not a ‘popular' genre crowded with advertisers. It's an evergreen book so that's just the beginning.

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Creativity Sales Retail Publisher 98

Smart Blogger

MAY 26, 2023

For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. This involves integrating keywords seamlessly into your text and understanding how to optimize your copy for search engine rankings. Advertising Copywriter : Brainstorms catchy slogans, memorable taglines, and compelling advertising concepts.

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Copywriter Copywriting Persuasion Freelance Copywriting 74