Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. Later, I defined the companies I wrote for as digitally native brands.

Content Writer 237

Content Writer Writer Content Writing 237

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

Ad Copy 88

Ad Copy Landing Page Social Media Keywords 88

Smart Blogger

MAY 9, 2023

Tell Engaging Stories That Resonate with Your Audience Forget about bland sales pitches. To engage your audience, tell a story that resonates with them. Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. Let’s dive in! Unsure where to start?

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

Smart Blogger

NOVEMBER 13, 2023

Step 1: Tailor Your Marketing to Your Target Audience Before diving into specific strategies, it’s crucial to remember that effective digital marketing resonates with its target audience. Content Marketing In the realm of content marketing , your goal is to become a thought leader in your field.

Social Media 79

Social Media Utilities Education Digital Marketing 79

Smart Blogger

JANUARY 22, 2024

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms. But it’s also crucial to actively engage with your target audience.

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

Content Writing

DECEMBER 20, 2022

In this form, you engage customers by writing high-quality and valuable content. Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. Website Sales Copy.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Neil Patel

FEBRUARY 17, 2021

Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. What Are Attractive Sales Promotions for Paid Ads? Sales promotions are a marketing device designed to boost sales and convert potential customers into actual buyers. 10 Sales Promotion Ideas for Paid Marketing Campaigns.

Promotion 131

Promotion Sales Ad Copy Retail 131

Smart Blogger

MAY 25, 2023

It’s a crafted blend of creativity, psychology, and market savvy that’s designed to catch your attention, engage your interest, and guide you towards a specific outcome. Picture this: an ad campaign filled with vivid images but no words, just silent messages. Why is Copywriting Important? Intriguing? Not so much.

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Smart Blogger

MAY 26, 2023

It’s a profession that’s as intriguing as it is essential in the digital age. A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. With every project comes the opportunity to learn about different industries, consumer behaviors, and marketing strategies.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

Smart Blogger

JULY 11, 2023

SEM Basics: What You Need to Know The heart of SEM beats with three core elements: keywords, bidding, and ads. Once that’s set, they whip up eye-catching ads that make people want to click and find out more. Once that’s set, they whip up eye-catching ads that make people want to click and find out more.

Engineering 59

Engineering Landing Page Marketing Construction 59

Smart Blogger

JULY 6, 2023

In the constantly evolving world of digital marketing, have you considered the power of mobile marketing? From hyper-targeted ads to personalized content, mobile marketing is your golden ticket to explosive growth. No matter where your audience is, mobile marketing ensures your brand is right there with them.

Marketing 57

Marketing Social Media Digital Marketing Brand Awareness 57

Neil Patel

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. Facebook marketing is a catch-all term for the different ways you can market your business on Facebook. Why Should You Use Facebook Marketing?

Marketing 145

Marketing Social Media Advertising Management 145

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. As customers search online, paid search ads appear at the top of the results. Which Works Better?

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

DECEMBER 28, 2021

Using Google Search Trends, you can determine what topics users are interested in, increasing engagement while building relationships and good will. For example, I might write about how to maintain mental health as a remote digital marketer or how to help your remote team maintain their mental health. Personalize Your Messages.

Content 115

Content Entertainment Search Engine Optimization Digital Marketing 115

Smart Blogger

AUGUST 5, 2023

Ad Copy Strategies B2B ad copy often utilizes industry jargon and focuses on the product’s technical aspects and benefits to appeal to an informed, professional audience. On the contrary, B2C ads lean heavily on emotions, storytelling, and lifestyle appeals to grab attention and entice consumers.

Ad Copy 70

Ad Copy Utilities Manufacturing Government 70

Content Hacker

JUNE 30, 2023

Market Your Course Effectively High-quality marketing content will help you showcase the benefits of your course and provide valuable information to your potential customers and students. Step #1 : Identify your ideal customer profile to create highly targeted ads that resonate with them.

Collaboration 98

Collaboration Blog Blogging Banking 98

The Hoth

OCTOBER 20, 2022

Many businesses wander down the road of paid ads. The ad is displayed prominently in a Google search so more people are likely to see it when searching for specific products or services. What are The Different Types of PPC Marketing? Certain risks do come along with PPC like ad placement or a competitive keyword.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Content Hacker

JANUARY 10, 2024

This tech isn’t just about speed; it’s smart enough to analyze data for your strategy, personalize your message at scale, and even keep social media buzzing with engaging posts. An AI tool does the heavy lifting while you focus on crafting those killer strategies sure to boost engagement rates through the roof. And personalization?

Content Creation 40

Content Creation Brand Content Proofreader 40

Neil Patel

MARCH 10, 2023

The prospective client was engaged and asking some great questions. However, my gut after over 20 years of writing compelling ad copy is that consumers scan more than they read. David is the Head of Marketplace Services at NP Digital, and brings 23 years of experience in digital marketing activation to the table.

Writing 72

Writing Electronics Utilities Keywords 72

Backlinko

JUNE 2, 2023

Some of its most useful templates include video script outlines, blog idea outlines, photo post captions, and social media ad posts. The variety of templates on offer makes it a great choice for social media marketers and bloggers. When I was creating an ad with the Facebook Ad Primary Text template, I had to use three prompts.

Content 67

Content Landing Page Ad Copy Copy 67

Copywriter Collective

JANUARY 24, 2023

They can make a pretty standard ad copy sound so exciting. These include:- B2B or B2B copywriting , depending on the target audience Marketing copywriting for promoting products or services. Within seven years, you can make it to the top spot as the regional marketing director. Now, here is where it gets interesting.

Copywriter 52

Copywriter Copywriting Creative Director Portfolio 52

ContentWriters

NOVEMBER 9, 2022

Ad campaigns. When it comes to testing B2B marketing efforts, the options and possibilities are endless. You can test different ad copy, call-to-action buttons, images, and more to see what drives the best results. Engagement (shares, likes, comments). Product pages. Checkout flows. Email campaigns. Bounce rate.

Landing Page 98

Landing Page Copy Ad Copy Website 98

Smart Blogger

JULY 31, 2023

It’s excellent for drafting initial content, brainstorming ideas, or tackling writer’s block, but the human touch is vital to polish the text, making it engaging and authentic. ChatGPT OpenAI’s ChatGPT is an AI model that’s trained to engage users in human-like text conversations. can do it all.

Blog Writer 72

Blog Writer Writer Content Creation Long Form Content 72

Smart Blogger

OCTOBER 16, 2023

And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything. As a writer (or marketer ), you can use words that inspire lust to make almost anything intriguing. Anger Power Words As writers, sometimes our job is to anger people.

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98

Verblio

NOVEMBER 4, 2022

Jasper is probably the most well-known AI writing tool on the market. It also just raised $125M , so expect to see even more ads for it everywhere. My company, Verblio, is in the content creation business, and I’m a former writer turned content marketer. It’s the tech behind nearly every AI writing tool on the market today.).

Persuasion 52

Persuasion Writer Long Form Content Engagement 52

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. After all, LinkedIn has become a brilliant social media marketing tool where 66.8 However, smart marketers know that LinkedIn is the place to go for B2B networking. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices.

Ads 104

Ads Advertising Text Social Media 104

Moz

NOVEMBER 2, 2020

You don’t have to guilt-trip customers into spending at independents, but you can engage them with statistics that show how shopping with you benefits the community, as well as inviting customers to tell their own stories. Mention was made of the famous Nike ad featuring abolitionist, Colin Kaepernick.

Marketing 71

Marketing Agency Education Food 71

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Neil Patel

MAY 14, 2021

Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? Copywriting is hard. I’ll give you an example.

Copywriter 143

Copywriter Copywriting Writing Script 143

Neil Patel

APRIL 5, 2023

More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. View how your audience engages on your social media platform, allowing you to adapt your strategies. Keep an eye out for the top-performing ads.

Social Media 133

Social Media Keywords SEO Advertising 133

Neil Patel

NOVEMBER 12, 2020

Pay-Per-Click ( PPC ) marketing can be one of the quickest and most effective ways to drive customers to your site. But it can be hard to make money through PPC ads. Maybe you want to figure out why your PPC campaign isn’t driving as many sales as your Facebook ads , for instance.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

Neil Patel

FEBRUARY 18, 2021

Most of the competitive analysis tools on this list focus on SEO, social, or paid ads. This one gives you a window into your competitor’s email marketing strategy. Best Ways to Use This Tool: Get organic keywords and ranks of competitors Get ad keywords and traffic numbers of competitors Look at data in a graphic format.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Russ Henneberry, Director of Editorial for Digital Marketer, strategically uses the power of instant gratification to craft his call-to-action messages. Of course, no reasonable digital marketer would say “no.”

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Moz

MAY 18, 2020

For example, our performance content team now writes SEO metas and PPC ad copy. We solve digital marketing problems faster by pooling our knowledge. One simple change is adding keywords and questions to a new content brief prior to creating content. Reduce cannibalism and competition. Stay close to collaborate.

Collaboration 71

Collaboration Content Agency Concept 71