Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. Later, I defined the companies I wrote for as digitally native brands.

Content Writer 237

Content Writer Writer Content Writing 237

Neil Patel

NOVEMBER 23, 2021

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

Ads 112

Ads Landing Page Text Copy 112

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. However, for all their benefits, these ads can sometimes lack something. It’s the human touch.

Ads 81

Ads Creative Director Storytelling Advertising 81

Neil Patel

MAY 12, 2021

In this guide, we’ll explore why you should set up ads for multiple locations, what the best strategies are to accomplish that, and how to further optimize the process to expand your reach and convert more visitors. What Does It Mean to Have Ads in Multiple Locations? Why Should You Run Paid Ads in Multiple Locations?

Ads 132

Ads Advertising Keywords Banking 132

Smart Blogger

JULY 13, 2023

An SEM (Search Engine Marketing) tool is a software application or service that aids in managing, optimizing, and analyzing search engine marketing campaigns. You want to run ads targeting locals looking for a birthday cake. SEMRush Ever wished for an all-rounder SEM tool, like the Swiss Army knife of digital marketing ?

Digital Marketing 75

Digital Marketing Landing Page Keywords Construction 75

The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Why is SEO effective for digital marketing? We’re glad you asked.

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

Ad Copy 88

Ad Copy Landing Page Social Media Keywords 88

Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. So if you’re looking to hire an agency to create and manage your PPC campaigns but aren’t sure where to start, you’re in the right place. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads. Now, what’s the importance of business ethics in PPC ads?

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Smart Blogger

NOVEMBER 13, 2023

Step 1: Tailor Your Marketing to Your Target Audience Before diving into specific strategies, it’s crucial to remember that effective digital marketing resonates with its target audience. Social Media Marketing On social media , it’s all about connecting and engaging with your audience.

Social Media 85

Social Media Utilities Education Digital Marketing 85

Neil Patel

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time.

Agency 144

Agency Landing Page Consulting Portfolio 144

Neil Patel

JANUARY 19, 2022

Chances are, these businesses are implementing some form of local search digital marketing strategy to ensure that they’re the business that shows up first when you Google that phrase. Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. However, there is an investment in time and money to create and manage the content you need.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

JUNE 22, 2021

Facebook marketing is a catch-all term for the different ways you can market your business on Facebook. It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. Why Should You Use Facebook Marketing? Types of Facebook Ads. Facebook lets you choose from four main ad types. Carousel Ads.

Marketing 145

Marketing Social Media Advertising Management 145

Neil Patel

MAY 14, 2021

Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? This could be anything from a blog post to a short ad.

Copywriter 143

Copywriter Copywriting Writing Script 143

Smart Blogger

MAY 25, 2023

Picture this: an ad campaign filled with vivid images but no words, just silent messages. This scenario illustrates the essential role copywriting plays in marketing. When done right, SEO copywriting doesn’t just sprinkle keywords here and there like a chef adding spices to a dish. Why is Copywriting Important? Intriguing?

Copywriter 76

Copywriter Copywriting Copy Persuasion 76

The Hoth

OCTOBER 20, 2022

Many businesses wander down the road of paid ads. The ad is displayed prominently in a Google search so more people are likely to see it when searching for specific products or services. What are The Different Types of PPC Marketing? Certain risks do come along with PPC like ad placement or a competitive keyword.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Neil Patel

NOVEMBER 12, 2020

Pay-Per-Click ( PPC ) marketing can be one of the quickest and most effective ways to drive customers to your site. But it can be hard to make money through PPC ads. Maybe you want to figure out why your PPC campaign isn’t driving as many sales as your Facebook ads , for instance. Now let’s look at opportunities.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

Freelance Magic

OCTOBER 19, 2022

For example, if you want to target young working mums, you have the option of writing for recipe blogs, productivity and time management tools, and other brands that sell products and services to young, working mums. . Whether you’re a freelance writer or a digital marketer, the market is competitive. Finance and Fintech.

Freelance 130

Freelance Finance Landing Page Projects 130

Neil Patel

APRIL 5, 2023

More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. It keeps you organized by managing multiple profiles from one dashboard and has an intuitive user interface. Keep an eye out for the top-performing ads.

Social Media 133

Social Media Keywords SEO Advertising 133

Smart Blogger

MAY 26, 2023

With every project comes the opportunity to learn about different industries, consumer behaviors, and marketing strategies. And as digital marketing evolves, there are always new techniques, trends, and platforms to explore. Experiment with different formats, be it blogs , social media posts, or ad scripts.

Copywriter 80

Copywriter Copywriting Persuasion Freelance Copywriting 80

Smart Blogger

JULY 6, 2023

In the constantly evolving world of digital marketing, have you considered the power of mobile marketing? From hyper-targeted ads to personalized content, mobile marketing is your golden ticket to explosive growth. In-Game Mobile Marketing In-game mobile marketing is the next tool in our mobile marketing toolbox.

Marketing 60

Marketing Social Media Digital Marketing Brand Awareness 60

Neil Patel

MARCH 10, 2023

Prospective Client: “Interesting, because our vendor manager said, write clean titles that fit on a mobile screen, that’s the new priority.” What the vendor manager said made a lot of sense, focusing on short concise titles for a growing mobile audience. So think about that vendor manager I mentioned before. So, who is right?

Writing 72

Writing Electronics Utilities Keywords 72

Neil Patel

FEBRUARY 18, 2021

Most of the competitive analysis tools on this list focus on SEO, social, or paid ads. This one gives you a window into your competitor’s email marketing strategy. Price: Pricing varies based on how many domains you want to manage. If you want to manage only 1, it is $25.00/month, month to $399.95/month.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Smart Blogger

AUGUST 5, 2023

Ad Copy Strategies B2B ad copy often utilizes industry jargon and focuses on the product’s technical aspects and benefits to appeal to an informed, professional audience. On the contrary, B2C ads lean heavily on emotions, storytelling, and lifestyle appeals to grab attention and entice consumers.

Ad Copy 76

Ad Copy Utilities Manufacturing Government 76

The Hoth

FEBRUARY 2, 2023

The Difference Between Growing and Scaling a Business Formally defined, growing your business is when you increase your revenue by adding new resources , such as capital, team members, or technology. The only things that needed to be added were a team and a budget large enough to scale the business. Their solution?

Manufacturing 96

Manufacturing Consulting Construction Retail 96

Neil Patel

JUNE 29, 2021

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. For example, let’s say your business is running a Facebook ad. They see your ad and pause to look for a second. Maybe they click the ad, fill out a form, and end up having a conversation with you. Determine Goals.

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

Copywriter Collective

JANUARY 24, 2023

They can make a pretty standard ad copy sound so exciting. This further compounds the need to have editing skills as well Excellent communication skills because people have to understand the copy you develop. Within seven years, you can make it to the top spot as the regional marketing director.

Copywriter 52

Copywriter Copywriting Creative Director Portfolio 52

Backlinko

AUGUST 16, 2023

It’s mostly used by digital marketers to improve their online search performance through keyword research and competitive intelligence. For example, the rockcontent.com/blog/seo-vs-google-ads/ page is linking to writeraccess.com. You can toggle between viewing their PPC keywords, Paid Clicks, and Ad Budgets.

Ad Copy 63

Ad Copy Keywords Projects Advertising 63

Content Hacker

JUNE 30, 2023

Use Paid Advertising to Sell Your Online Courses Paid advertising can be a game-changer for selling your online courses, especially when you target the right audience with Facebook Ads and Google Ads. Step #1 : Identify your ideal customer profile to create highly targeted ads that resonate with them.

Collaboration 78

Collaboration Blog Blogging Banking 78

Backlinko

JUNE 2, 2023

Some of its most useful templates include video script outlines, blog idea outlines, photo post captions, and social media ad posts. The variety of templates on offer makes it a great choice for social media marketers and bloggers. When I was creating an ad with the Facebook Ad Primary Text template, I had to use three prompts.

Content 67

Content Landing Page Ad Copy Copy 67

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Russ Henneberry, Director of Editorial for Digital Marketer, strategically uses the power of instant gratification to craft his call-to-action messages. Of course, no reasonable digital marketer would say “no.”

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Smart Blogger

OCTOBER 16, 2023

And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything. As a writer (or marketer ), you can use words that inspire lust to make almost anything intriguing. Graphic, yes, but also true. Power words can help with SEO too.

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Moz

AUGUST 27, 2020

There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta. One of the things we try to do is help them run better Ads campaigns. Video Transcription.

Ads 64

Ads Ad Copy Keywords Agency 64

Moz

MAY 2, 2019

There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta. One of the things we try to do is help them run better Ads campaigns. Video Transcription.

Ads 68

Ads Ad Copy Keywords Agency 68