Neil Patel

NOVEMBER 23, 2021

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

Ads 112

Ads Landing Page Text Copy 112

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. By humanizing your PPC ads, you can stand apart from your competitors. It’s simple.

Ads 81

Ads Creative Director Storytelling Advertising 81

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. And for years, I stuck with this freelance title. 10/word to $.50/word

Content Writer 237

Content Writer Writer Content Writing 237

Melanie Saxton

MARCH 5, 2023

My coursework encompassed: Social Media Websites Blogging Advertising Marketing Communications Digital Media Law and Ethics And even scriptwriting! We are trained in the art and science of marketing, and in this case, within the specifics of the literary and publishing industry.

Digital Media 130

Digital Media Media Script Ad Copy 130

The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Why is SEO effective for digital marketing? We’re glad you asked.

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Smart Blogger

JULY 13, 2023

Are you ready to propel your website’s visibility to stratospheric levels? An SEM (Search Engine Marketing) tool is a software application or service that aids in managing, optimizing, and analyzing search engine marketing campaigns. You want to run ads targeting locals looking for a birthday cake.

Digital Marketing 73

Digital Marketing Landing Page Keywords Construction 73

Neil Patel

JANUARY 19, 2022

Chances are, these businesses are implementing some form of local search digital marketing strategy to ensure that they’re the business that shows up first when you Google that phrase. Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. For example, if you’re writing about digital marketing, research the latest trends and statistics to back up your claims. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriter 92

Copywriter Copywriting Persuasion Search Engine Optimization 92

ContentWriters

OCTOBER 27, 2022

Your business has a professional website with a clear call to action, but how do you get customers to visit? To drive web traffic through search marketing, you can choose between two major categories: paid search and organic SEO. SEO is called organic because it can deliver traffic to your website organically.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Grammarly

SEPTEMBER 18, 2023

Copywriting is commercial writing used in marketing, mainly to attract customers. Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. That makes it an effective digital marketing research tool, and cheaper than the premium alternatives.

Copywriter 96

Copywriter Copywriting Script Marketing Copy 96

Neil Patel

FEBRUARY 17, 2021

Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. What Are Attractive Sales Promotions for Paid Ads? Sales promotions are a marketing device designed to boost sales and convert potential customers into actual buyers. 10 Sales Promotion Ideas for Paid Marketing Campaigns.

Promotion 131

Promotion Sales Ad Copy Retail 131

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. How can you do that when marketing without cookies? Here’s how.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Smart Blogger

MAY 25, 2023

Picture this: an ad campaign filled with vivid images but no words, just silent messages. This scenario illustrates the essential role copywriting plays in marketing. When done right, SEO copywriting doesn’t just sprinkle keywords here and there like a chef adding spices to a dish. Why is Copywriting Important? Intriguing?

Copywriter 74

Copywriter Copywriting Copy Persuasion 74

Freelance Magic

OCTOBER 19, 2022

Whether you’re a freelance writer or a digital marketer, the market is competitive. Whether you’re a freelance writer, designer, or digital marketer, the finance industry needs high-quality service providers. New apps and software are always emerging in this field, making the FinTech market equally lucrative.

Freelance 130

Freelance Finance Landing Page Projects 130

The Hoth

OCTOBER 20, 2022

Many businesses wander down the road of paid ads. The ad is displayed prominently in a Google search so more people are likely to see it when searching for specific products or services. What are The Different Types of PPC Marketing? Certain risks do come along with PPC like ad placement or a competitive keyword.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Smart Blogger

JULY 11, 2023

That’s sort of what SEM does for your website. In our ever-growing digital world, SEM is like a high-speed shortcut to get right in front of your potential customers. SEM Basics: What You Need to Know The heart of SEM beats with three core elements: keywords, bidding, and ads. Then Google posts those ads on SERPs.

Engineering 62

Engineering Landing Page Marketing Construction 62

Smart Blogger

JULY 6, 2023

In the constantly evolving world of digital marketing, have you considered the power of mobile marketing? From hyper-targeted ads to personalized content, mobile marketing is your golden ticket to explosive growth. In-Game Mobile Marketing In-game mobile marketing is the next tool in our mobile marketing toolbox.

Marketing 59

Marketing Social Media Digital Marketing Brand Awareness 59

Intergrowth

NOVEMBER 14, 2022

Marketers: brace yourselves. Most growing businesses rely on two primary channels for new customer acquisition in their digital marketing strategy: SEO and PPC. TL;DR: any initiative where you pay for advertising space on a property you don’t own (think Facebook Ads, Google Ads, etc.) SEM = Search Engine Marketing.

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

Neil Patel

JUNE 22, 2021

Facebook marketing is a catch-all term for the different ways you can market your business on Facebook. It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. Why Should You Use Facebook Marketing? Types of Facebook Ads. Facebook lets you choose from four main ad types. Carousel Ads.

Marketing 145

Marketing Social Media Advertising Management 145

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Content Hacker

JUNE 30, 2023

Let’s explore some popular options: Leverage WordPress Plugins/Themes for Online Courses The platform I recommend most for blogging, website-building, and everything that goes along with those? Be smart and sell your course from your website, a.k.a. WordPress.

Collaboration 97

Collaboration Blog Blogging Banking 97

Smart Blogger

AUGUST 5, 2023

Ad Copy Strategies B2B ad copy often utilizes industry jargon and focuses on the product’s technical aspects and benefits to appeal to an informed, professional audience. On the contrary, B2C ads lean heavily on emotions, storytelling, and lifestyle appeals to grab attention and entice consumers.

Ad Copy 74

Ad Copy Utilities Manufacturing Government 74

Neil Patel

JUNE 29, 2021

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. For example, let’s say your business is running a Facebook ad. They see your ad and pause to look for a second. Maybe they click the ad, fill out a form, and end up having a conversation with you. Determine Goals.

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

Backlinko

JUNE 2, 2023

Some of its most useful templates include video script outlines, blog idea outlines, photo post captions, and social media ad posts. The variety of templates on offer makes it a great choice for social media marketers and bloggers. When I was creating an ad with the Facebook Ad Primary Text template, I had to use three prompts.

Content 67

Content Landing Page Ad Copy Copy 67

ContentWriters

NOVEMBER 9, 2022

If you’re a business owner and are not A/B testing, you could be missing out on a huge opportunity to improve your website traffic and conversions. In this case, A/B testing compares two versions of a piece of marketing collateral to see which one performs better in terms of key metrics such as conversion rate. Ad campaigns.

Landing Page 98

Landing Page Copy Ad Copy Website 98

Copywriter Collective

JANUARY 24, 2023

They can make a pretty standard ad copy sound so exciting. Writing copy for a wide range of marketing uses. These include advertisements, catalogs, websites, and electronic media. These include taglines or brand messages Direct response copywriting like limited-time offers or website pop-ups.

Copywriter 52

Copywriter Copywriting Creative Director Portfolio 52

Smart Blogger

OCTOBER 16, 2023

And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything. As a writer (or marketer ), you can use words that inspire lust to make almost anything intriguing. Graphic, yes, but also true. Power words can help with SEO too.

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98

Moz

NOVEMBER 2, 2020

Today, I’m urging every business owner and marketer to consider dedicating space to a concerted educational campaign on the topic on their websites, social profiles, local business listings, reviews, and real-world interfaces. Mention was made of the famous Nike ad featuring abolitionist, Colin Kaepernick.

Marketing 71

Marketing Agency Education Food 71

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. That’s what SEO is all about nowadays, right?

Content 74

Content Keywords Ad Copy SEO 74

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. After all, LinkedIn has become a brilliant social media marketing tool where 66.8 However, smart marketers know that LinkedIn is the place to go for B2B networking. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices.

Ads 104

Ads Advertising Text Social Media 104

Verblio

NOVEMBER 4, 2022

Jasper is probably the most well-known AI writing tool on the market. It also just raised $125M , so expect to see even more ads for it everywhere. My company, Verblio, is in the content creation business, and I’m a former writer turned content marketer. It’s the tech behind nearly every AI writing tool on the market today.).

Persuasion 52

Persuasion Writer Long Form Content Engagement 52

Neil Patel

APRIL 5, 2023

More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. However, verified website owners can get free access to a comprehensive set of Webmaster Tools , including backlink analysis. Type in a website of your choice.

Social Media 133

Social Media Keywords SEO Advertising 133

Neil Patel

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return.

Agency 144

Agency Landing Page Consulting Portfolio 144