Neil Patel

APRIL 27, 2021

Have you ever thought a struggling ad campaign would perform better outside of the country? Here are seven top tips for running international PPC ads to give you the knowledge necessary to succeed anywhere on the planet. International PPC Ad Strategies. Decide Which Countries to Target With Your International PPC Ads.

Ads 89

Ads Ad Copy Advertising Copy 89

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

IT 106

IT Ad Copy Keywords Landing Page 106

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. I went from getting $.10/word 10/word to $.50/word 50/word and more.

Content Writer 237

Content Writer Writer Content Writing 237

Neil Patel

NOVEMBER 23, 2021

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

Ads 112

Ads Landing Page Text Copy 112

The Hoth

JANUARY 16, 2024

Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Read on to learn everything you need to know about paid ads and organic SEO, including notable pros and cons. SEO 101: Understanding Search Engine Optimization First, let’s take a look at what SEO can do for your business.

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Neil Patel

MAY 14, 2021

How often do you see ads asking a question? Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

Utilities 104

Utilities Ads Engagement Agency 104

ContentWriters

OCTOBER 27, 2022

In this article, we’ll explain the difference between paid SEO and paid search, how to use paid search effectively, and organic SEO strategy for improving search engine results page (SERP) ranking. It also requires on-page, off-page, and technical SEO strategies to ensure both site visitors and search engines see your content as valuable.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

JANUARY 19, 2022

Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway. Lastly, the best part about focusing on local rankings is the ability to rank for a question or long-tail keyword. Keep in mind, we’re not talking about paid advertisements (yet).

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

The Creative Penn

DECEMBER 10, 2023

I’ve been using Google Bard and Microsoft Bing, both generative search engines, in the last few months to see how things might play out. For the last two decades, we have used various search engines to type in a couple of words or a question and then hit enter. We need to be ready for this change.

Keywords 98

Keywords Advertising Text Engineering 98

Neil Patel

DECEMBER 4, 2020

As you can see, those large sites are dominating the search engine results pages (SERPS). Through a successful PPC campaign , your website could feature at the top of the page for your chosen keywords, potentially bringing in a large volume of traffic. Selecting Keyword Phrases for Your Real Estate Marketing PPC. Lauderdale.

Marketing 127

Marketing Advertising Landing Page Keywords 127

Smart Blogger

JULY 13, 2023

An SEM (Search Engine Marketing) tool is a software application or service that aids in managing, optimizing, and analyzing search engine marketing campaigns. It’s a Swiss army knife packed with features that help you track your keyword performance and spy on your competitors. Need to brainstorm keywords ?

Digital Marketing 69

Digital Marketing Landing Page Keywords Construction 69

The Hoth

OCTOBER 20, 2022

Many businesses wander down the road of paid ads. The ad is displayed prominently in a Google search so more people are likely to see it when searching for specific products or services. Successful ad campaigns require ongoing management and can take time before you begin to see results. Display ads. So, what is PPC?

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

BKA Content

JANUARY 19, 2023

Being able to make changes is essential in order to help your website with Search Engine Optimization (SEO). In its basic form, SEO is the practice of optimizing your web pages with targeted keywords that people search for in an effort to help your website rank on search engines. The first is via paid traffic such as paid ads.

Marketing 52

Marketing Search Engine Optimization Lead Generation Insurance 52

Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

OCTOBER 16, 2020

Let’s consider the following statistics: Google ads produce 3.5 90% of consumers say that ads influence their purchase decisions. So if you want to use your Google ads account to its full potential, you should definitely consider hiring an AdWords consultant. billion interactions every day. End results?

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Freelance Writing Jobs

JANUARY 22, 2023

Images sourced from remotetribe.life Simple and straightforward content that naturally weaves primary and secondary keywords works best here. PPC Ads PPC advertising, or Pay-Per-Click advertising, is a method of marketing in which companies promote an ad online and pay a fee each time a consumer clicks on the ad itself.

Writing Style 75

Writing Style Script Landing Page Writing 75

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

OCTOBER 7, 2021

Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. These cookies can help marketing teams understand user behaviors and ad performance, but they may feel like an intrusion of privacy for many users. Here’s how.

Marketing 123

Marketing Ad Copy Advertising Copy 123

ContentWriters

NOVEMBER 15, 2023

In the past couple of years, even more advanced tools have emerged to generate entire articles, product descriptions, social media posts, books, ad copy, and more. The search engine’s latest updates focus more on improving their systems to give props to quality content. For a while, everything seemed to be going well.

SEO 64

SEO Content Content Creation Finance 64

Smart Blogger

MAY 26, 2023

This involves integrating keywords seamlessly into your text and understanding how to optimize your copy for search engine rankings. To give you a clearer idea, let’s walk through some of these roles: Marketing Copywriter : Crafts compelling ad copy designed to sell products or services.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

Neil Patel

OCTOBER 9, 2020

But I have no idea where to start with Google ads – in fact, I don’t know where to begin at all!”. In the end, you‘ll have better pay-per-click management that will give you more exposure in search engines. Compelling Ads That Actually Convert. So what next? Well, even if that’s the case, you still have nothing to worry about.

Consulting 83

Consulting Portfolio Ad Copy Recruitment 83

Backlinko

JUNE 2, 2023

Some of its most useful templates include video script outlines, blog idea outlines, photo post captions, and social media ad posts. When I was creating an ad with the Facebook Ad Primary Text template, I had to use three prompts. I added these details: “$9.99 You’ll never lose that much-needed ad copy again!).

Content 67

Content Landing Page Ad Copy Copy 67

Neil Patel

DECEMBER 28, 2021

Google is pretty good at equipping users (and businesses) with information about what it considers important by providing resources like their search engine optimization (SEO) guides and the annual Search Trends report. Can you use these ideas in other areas of your marketing, like paid ads? Identify New Niches.

Content 115

Content Entertainment Search Engine Optimization Digital Marketing 115

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Example: webmasters who hope to rank for a “navigational or informational” keyword with a transactional, page or vice versa. Your content isn’t as up-to-date.

Content 74

Content Keywords Ad Copy SEO 74

The Hoth

OCTOBER 31, 2022

That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. . The content AI tools produce is already SEO -optimized , with your target keywords already injected in the right spots. The best part? 4: Improve your content marketing ROI . 8: Outdo the competition .

IT 105

IT Proofreader Writing Content 105

Moz

JULY 14, 2020

Google Ads. Dr. Pete — Moving Targets: Keywords in Crisis. There was no way that hair salons could have predicted that “how to cut hair” was going to be an opportunity keyword. We have enough to worry about, do we really need to keep adding to the list? Needless to say, many of us knew we were in for a ride. Census Data.

Brand Awareness 59

Brand Awareness Ad Copy Keywords Brand 59

Moz

JULY 14, 2020

Google Ads. Dr. Pete — Moving Targets: Keywords in Crisis. There was no way that hair salons could have predicted that “how to cut hair” was going to be an opportunity keyword. We have enough to worry about, do we really need to keep adding to the list? Needless to say, many of us knew we were in for a ride. Census Data.

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58

Moz

JULY 14, 2020

Google Ads. Dr. Pete — Moving Targets: Keywords in Crisis. There was no way that hair salons could have predicted that “how to cut hair” was going to be an opportunity keyword. We have enough to worry about, do we really need to keep adding to the list? Needless to say, many of us knew we were in for a ride. Census Data.

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58

Smart Blogger

JULY 31, 2023

From social media captions to ad copies, Copy.ai The real stand-out feature is the platform’s creativity, producing compelling copies that resonate with the audience. It provides SEO recommendations as you write, making it stand out for writers aiming to improve search engine rankings. can do it all.

Blog Writer 72

Blog Writer Writer Content Creation Long Form Content 72

Moz

JULY 23, 2019

I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag. There are meta tags beyond just description and keywords , though those two are picked on the most. It's the ad copy that will determine if users click on your result.

SEO 63

SEO Ad Copy Keywords Text 63

Neil Patel

SEPTEMBER 2, 2021

Paid ad costs are rising. As a result, many businesses are looking to lower paid ad costs by increasing ad relevance. Dynamic keyword insertion is an ideal strategy to improve relevancy and lower paid ad costs. When used correctly, it can help deliver highly relevant ads with little extra work.

Keywords 133

Keywords IT Landing Page Ads 133

Neil Patel

APRIL 5, 2023

More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. To use Majestic, begin by conducting a Google search to pick a post that ranks at the top of search engine results pages (SERPs) for your keyword.

Social Media 133

Social Media Keywords SEO Advertising 133

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

DECEMBER 11, 2020

Buzzwords are one way to reach these goals in the brief amount of time someone may spend looking at an ad. No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. Take a look at these ads for companies offering digital transformation.

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137

Neil Patel

AUGUST 18, 2020

But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. Ads in search engine results aren’t the only type of PPC advertising. Strong PPC campaigns go beyond excellent ad copy , design, and targeting. The best PPC campaigns focus on the right audiences and the right keywords.

Agency 144

Agency Landing Page Consulting Portfolio 144

Smart Blogger

MAY 25, 2023

Picture this: an ad campaign filled with vivid images but no words, just silent messages. SEO, or Search Engine Optimization copywriting, leverages keywords — those commonly searched terms that your audience types into search engines — to improve a website’s visibility and ranking. Intriguing?

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Backlinko

MARCH 19, 2024

Overall, though, it’s a solid choice if you need a quick draft based on keyword research, albeit with a few areas that could use some tweaking. They designed Perplexity as a search and answer engine that relies on AI to provide reliable responses to user queries. Pricing: Freemium or Gemini Advanced $19.99/month One to watch!

Architecture 87

Architecture Entertainment Utilities Search Engine Optimization 87